Sales Force Tracker That Shows What Each Visit Produced

A sales force tracker is an app that records what field sales reps do during the working day and checks it against the plan. It logs attendance, GPS check-ins at outlets, the route, time in each store, orders and distance travelled. In BeatRoute the tracker is part of the field sales app reps already use to take orders, within the wider SFA software, so the record of a visit and the order from it sit in one place.

One report per rep shows attendance with check-in and check-out times, the first call time, outlets visited against the plan, time in each store, orders taken and distance covered. A manager can see who started late, which planned outlets were skipped and which visits ended without an order, without calling anyone. The same record is used to check travel claims.

The rules differ by country, so check with your HR or legal team before you roll out. What keeps tracking fair, and keeps reps on side, is the same everywhere. Tell reps in writing what is recorded, when and why. Record location in working hours only, from check-in to check-out, not in the evening or on days off. Let each rep see their own visits and scores. And use the data to fix plans and coach. Reps who see tracking as a fair record of their work use the app more, and the data gets better.

Start from the plan. In BeatRoute each rep has a target, and achievement is tracked against it every day. A weekly review can then look at plan against actual: which outlets were missed, which visits ended without an order, and where time in store was short. The rep sees the same numbers on their own phone. Targets can be set on value, volume, lines sold, new outlets or collections. In the review, ask what got in the way.

Yes. BeatRoute shows each rep's location through the working day, and every check-in is GPS-tagged and time-stamped, so you see which outlet they are in. Visits are checked against the planned beat. If someone skips an outlet or leaves the route, the manager gets an alert the same day.

Three checks work together. The check-in carries GPS location and time. The rep takes a geo-tagged photo at the counter or shelf. And a geo-fence drawn around each outlet or territory flags any check-in made from outside it. You can switch on strict verification only for the outlets or rep groups where you need it.

Yes. The app works offline, so reps in rural or low-network areas keep checking in, taking orders and taking photos. Everything syncs once the phone reconnects, so no visit is lost.

Pick one region with a few beats and run the pilot for a full monthly sales cycle. Before you start, write down one or two numbers you want to move, such as the share of assigned outlets visited each month or the share of visits that end in an order. Brief reps first and show them what the app does for them. Test it on the phones your reps actually carry, and check battery and data use over a normal day. At the end, compare those numbers with the month before, and ask reps what slowed them down. For a sense of what a full rollout can move, Valvoline Cummins lifted customer connect from 25-30% to 70%+ with BeatRoute.

It suits consumer brands whose reps visit outlets on a beat and sell through distributors, in FMCG, pharma, paints and building materials or lubricants and auto parts. What counts as a good visit differs by trade. An FMCG rep is judged on orders across a dense beat. A pharma rep is judged on calls to doctors and pharmacies. A building-materials rep is judged on dealer and contractor visits, often with long gaps between orders. BeatRoute lets you set the visit tasks and the scorecard for each. It works on its own, with BeatRoute DMS, or alongside a third-party CRM. If you only need attendance and a location trail for a small team, a simpler GPS attendance app will do.