Range Sold per Outlet
+45%
The healthcare brand's OTC reps used BeatRoute's Order AI Agent at every store, and the range sold per outlet grew 45% in a year
BeatRoute is enterprise-grade SFA and DMS software used by FMCG, building materials, pharmaceuticals and agri input brands. Its Goal-Driven AI guides every rep and channel partner to your sales goals.
BeatRoute is trusted by more than 200 enterprise retail brands in 20+ countries. Built for, and with our customers.
3xoutlet coverage in Indonesia“We managed to triple our coverage within three years.”
Sutrisna TanGT Sales DirectorPerfetti Van Melle Indonesia (opens in a new tab)
+74%productive visits“…moving beyond simply reporting what happened to actually helping our teams decide what to do next.”
Aadarsh ShahManager, Commercial StrategyKapa Oil Refineries
+25–30%store sellouts
Ajit NairManaging DirectorAAVA Brands (opens in a new tab)
“All our salespeople, DSRs and van drivers are very happy after using BeatRoute.”
SumitCommercial ManagerMapple Distilleries (opens in a new tab)




“This AI system is going to be our doctor. We share our problem, it comes out with the prescription.”
Kishan MehrottraPresident, Sales and MarketingMagicrete (opens in a new tab)
“We found BeatRoute to be built for our industry with ready-to-use workflows.”
Isha SharmaLead, Digital TransformationKerakoll (opens in a new tab)
“It has streamlined our sales process, improved team accountability, and enhanced market coverage.”
Utkarsh BansalExecutive DirectorUtkarsh India (opens in a new tab)



70%+customer connect, up from 25–30%“BeatRoute for us is much more than a sales application or a sales tool.”
Hari PrakashVP, Retail SalesValvoline Cummins (opens in a new tab)

+15%outlets reached in India, 10% lower delivery cost
Mayank PandeySales Capability HeadPerfetti Van Melle India (opens in a new tab)




“I see BeatRoute as a significant milestone in our digital transformation.”
Weitarsa HendartoBusiness DirectorPT Combiphar (opens in a new tab)
+20%sales per storeCosmic Nutracos (opens in a new tab)
“The platform allows us to customize ready-to-deploy workflows from the admin portal itself.”
Lovieme Dela CruzIT ManagerGuill-Bern (opens in a new tab)






Healthcare brand
A leading healthcare brand in Southeast Asia runs its OTC and prescription field teams on BeatRoute.
+45%
The healthcare brand's OTC reps used BeatRoute's Order AI Agent at every store, and the range sold per outlet grew 45% in a year
+34%
Each outlet that ordered placed 34% more value a month, from Q3 2025 to Q3 2026
+6%
In its prescription business, the Scheduling AI Agent raised doctor coverage against visit norms by 6% in six months
Crop care brand
A leading crop care brand runs its crop advisors and sales officers together on BeatRoute.
+35%
The crop care brand used BeatRoute's SFA app for its sales officers and increased productive visits per rep by 35% from 2025 to 2026
+40%
Territories where they did regular spot demos and farmer meetings on BeatRoute grew order value 40% in one season, against 10% for the rest
−45%
With real-time BeatRoute and SAP integration, every order was checked against stock before booking, reducing cancellations
Cement brand
A leading cement brand runs its sales and distribution across multiple countries on BeatRoute.
+10%
The cement brand used BeatRoute's SFA app for its sales officers and increased orders per rep by 10% in nine months
+8%
With better dealer engagement and BeatRoute's Order AI Agent at every visit, the cement brand's buying outlets ordered 8% more often in nine months
+16%
Sales officers whose managers coached them in the field through BeatRoute grew orders 16% more than those who were not coached
Pre-configured for the realities of how each industry sells, from GT and MT to dealers and influencers.