“Refreshingly Simple”

“Best Field Sales App”

“Great for FMCG Brands”

Achieve your field sales & distribution goals

FMCG & Consumer Goods companies struggle to achieve their Retail & B2B sales goals due to challenges with their sales team’s performance, distribution channel output or retailer/customer level execution. 

BeatRoute’s unique goal-driven CRM SFA software helps you define your exact goals within the system, and guides your teams, distributors & retailers towards achieving them.

150+ FMCG & CPG enterprises use BeatRoute

FMCG Field Sales App
FMCG Field Sales Software
field sales application
Distribution Management System
DMS Software
Field Force App
Sales Force Automation Software
Field Sales Software
Field Sales App
Distributor Management Software
Mobile SFA Software
Distributor Management System
Field Sales Tracking App
SFA Software for FMCG Industry
Field Sales Management Software
Sales Force Automation Case Study

Free Case Study

Learn how Cremica Foods increased their field sales productivity by 30% with Goal-Driven Sales Tech

BeatRoute is world's only Goal-Driven CRM SFA Software for field sales

Our platform doesn’t only digitize your sales operations. It helps you achieve your business goals on ground and fosters deep collaboration between your Field Sales Teams, Distributors & Customers to maximize sales output.

BeatRoute Field Sales SFA App

Field Sales App (CRM SFA Software) for your sales team

Inspire, Augment, Empower Your Field Sales Teams

We create technology to transform day to day operations of your sales team. Automation & digitization is not enough, go for a mechanism which encourages, enhances and energizes your reps across sales hierarchy using AI-powered SFA mechanism.

Get Smart customer database profiling that segregates the retailer store not only on the basis of revenue but also on sales potential.

Get an improved route plan and increase face-time with retailers for higher returns on investment on the sales team.

Help your sales teams sell more with AI proposed order taking system and unique features to boost your holistic sales order taking at all stages.

Get automated planogram, target campaigns, AI-assisted VM auditing and competitor’s insight for higher ROI from VM campaigns.

Get higher footfall conversion from walk-in customers with an efficient mechanism to assist in-store promoters to boost sales.

Distributor Management System (DMS) designed for Distributors

Maximize Distributor Sales with Hybrid DMS

Uniquely planned and highly scalable DMS is what you need to power your channel partner and distributor engagement. Our solution helps you manage inventory and purchase, the transparency of secondary sales execution and other elements of the distributor ecosystem.

Higher visibility of stock status and stock moment for making the distributor more accountable. Integrate primary receipt from any ERP through API.

Use the smart technology to apply appropriate schemes on products and manage claim processing with full approval workflow.

Secondary Orders taken by DSRs on-flows in Integrated Distributor order management system.

Use our DMS with BeatRoute SFA or integrate it with your existing SFA software. You can also integrate with Tally, Busy or any other accounting systems. 

BeatRoute Distributor Management Software
BeatRoute Retailer App


Drive Retailer Engagement on WhatsApp

We help you connect directly with retailers, foster loyalty towards your brand, reduce cost of service & expand market coverage with various chat platforms used globally. Use the new age sales digitisation of your retailer network with our BOT over WhatsApp, Viber, Messenger etc.

Now your retailers can place and track orders on their own even when the sales reps do not visit them. All the orders automatically flow to the distributor via Web Login, EMail or DMS integration to run dispatch immediately.

A new approach to micro- account management and significant need based action. Market schemes, promotions, build loyalty & a solid brand image without utilizing your sales team’s time.

Reward your customers with a loyalty program designed to foster loyalty among General Trade retail stores and dealers. WhatsApp BOT has made it easy as never before to access their loyalties in the same interface.

Sales Reps, Managers & Brands get complete visibility into the adoption & performance of retailer app/BOT by the retailers. BeatRoute’s CuesBOT auto-detects problem areas and provides intelligent insights about low performing stores & territories.

industries served

Use powerful workflows, designed for your Industry

We understand that every industry has specific needs and generic field sales capabilities do not meet the requirement. You need exclusive industry-specific workflows that can be designed, configured and adapted within a few days because we want you to start reaping benefits from BeatRoute.


Get higher sales across General Trade, Modern Trade, B2B and HoReCa channels using quick-to-deploy configurable workflows for FMCG Industry.


Get higher sales and merchandising returns by bringing your dealers, distributors, and retailers on a single platform.


Get higher sales across Direct, Partner, Independent Agents & Banca Channels. Maximize lead conversions & manage relationships.

Why BeatRoute?

Each industry has specific needs which can not be met by generic field sales capabilities. We have designed industry specific workflows that you can pick, configure and adapt within a few days and start reaping full benefits from BeatRoute.

Highly Modular SFA Software

You don’t have to buy the whole platform. Customers can choose one or more components to rollout and see the results first.

Scalable FMCG Order Taking App

Scalable, zero-code platform that allows for a high degree of configuration without requiring time & capital investments.

Secure Field Sales Distribution Software

Rest easy with Enterprise-Grade security and compliance standards. Your data is yours to command.

Sales Force Tracking App

Designed for poor and no connectivity areas. Sales teams can keep working as usual in no network areas, data syncs up when they come online.

Mobile sales tracking app

Dedicated customer success & support that handholds you to achieve your business goals consistently.

Mobile SFA Software

Use BeatRoute Matrix to create custom automations or exchange data with SAP, Oracle, SFDC, PowerBI, HRMS or any other system.

Awards & Media Coverage


We seek success in making our customers successful. Companies utilizing BeatRoute report direct, measurable, highly positive impact on their key business KPIs.



Lower Cost of Field Sales Operations

“BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time. “

Mayak Pandey,
Perfetti Van Melle

field sales crm beatroute



Higher Revenue Per Retail Store

“BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.”

Tiffany Ngkaion,
Davies Paints

field sales crm beatroute



Higher Sales Productivity

“We have witnessed 50% higher sales productivity with BeatRoute’s Goal-Driven Sales Approach.”

Rahul Jha,
Cosmic Nutracos

field sales crm beatroute

Get a free demo customized to your sales process

field sales crm beatroute

BeatRoute is refreshingly simple and easy to use, with high degree of accuracy.

Suhail Ghai

field sales crm beatroute