On-Demand WebinarBuilding Materials
Using WhatsApp to Improve Dealer Sales in Building Materials
Most building materials brands have a dealer app, yet their retailers are unaware of promotion schemes and new launches. They only open the dealer app to place orders and nothing else. So how should a brand inform and engage their dealers on a regular basis?
Watch the recording to see how building materials brands can leverage WhatsApp, the most commonly used app, for dealer engagement.
What we covered
The engagement gap
- In building materials, dealers place orders based on the live demand.
- They open the dealer app to place orders and nothing else. Some orders still come in over a phone call.
- Dealers stock a dozen brands. They don't keep dedicated apps of each brand to receive updates.
- So your schemes, launches and payment reminders pile up in a channel dealers barely check.
Why WhatsApp works
- It is the one app your dealers already open several times every day. There's no new habit to build, no adoption curve to climb, and no login friction.
- You can send order updates, lead updates, scheme changes and statement of account instantly, straight from your official WhatsApp Business account.
- Dealers can engage in two-way structured communication with your brand.
See it in action
- A walkthrough of BeatRoute's WhatsApp-connected Dealer App.
Watch the recording
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Hosted by
Nikhil ChaudharyVP Marketing, BeatRoute
Prabal ShuklaEnterprise Sales, BeatRouteDon't miss these updates!Watch the full webinar recording on demand.
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