Upcoming webinarBuilding Materials
Using WhatsApp to Improve Dealer Sales in Building Materials
Most building materials brands have a dealer app, yet their retailers are unaware of promotion schemes and new launches. They only open the dealer app to place orders and nothing else. So how should a brand inform and engage their dealers on a regular basis?
In this live session, we will share how building materials brands can leverage WhatsApp, the most commonly used app, for dealer engagement without walking away from their dealer app.
Wed, 5 Aug 20262:00 PM IST · 60 min live session
13Days
23Hours
21Min
42Sec
Speakers
Nikhil ChaudharyVP Marketing, BeatRoute
Prabal ShuklaEnterprise Sales, BeatRoute
Nikhil ChaudharyVP Marketing, BeatRoutePrabal ShuklaEnterprise Sales, BeatRouteSave your seat
Register now — we'll email you the joining link before the session starts.
Agenda
What we'll cover
01
The engagement gap
- In building materials, dealers order the moment demand is live. The field visit is no longer your moment to influence the sale.
- The dealer app gets opened to place an order and nothing else. Some orders still come in over a phone call.
- Dealers stock a dozen brands. They don't keep dedicated apps of each brand to receive updates.
- So your schemes, launches and payment reminders pile up in a channel dealers barely check.
02
Why WhatsApp works
- It is the one app your dealers already open several times every day. There's no new habit to build, no adoption curve to climb, and no login friction.
- You can send order updates, lead updates, scheme changes and statement of account instantly, straight from your official WhatsApp Business account.
- Dealers can engage in two-way structured communication with your brand.
03
See it live
- A live walkthrough of BeatRoute's WhatsApp-connected Dealer App.
Seats are limited — reserve yours and we'll send the joining link straight to your inbox.
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