How Cosmic Nutracos Improved Sales Productivity in India by 20% with BeatRoute SFA Software
With BeatRoute, we observed a 20% increase in sales across retail counters within months.
At a Glance
- Company
- Cosmic Nutracos
- Industry
- Health & Wellness (FMCG)
- Region
- India
- Primary Goal
- Increase sales output from onboarded retail stores
- Key Challenges
- Low sales per store, limited productivity insights, inconsistent retail coverage
- Solution Deployed
- BeatRoute SFA with sales KPIs, visit tracking, and store onboarding workflows
Key Results
- 20%increase in sales/store
- 15%increase in productive visits
What challenges was Cosmic Nutracos facing?
Cosmic Nutracos had successfully onboarded a large number of retail stores with the right customer profile. But many of these stores were not delivering the expected sales output.
Key Issues
- Sales reps weren’t selling the complete product range
- Up-sell and cross-sell schemes weren’t increasing order value
- ROI from in-store merchandising was low
- Reps struggled to communicate product differentiation
What solution was implemented by BeatRoute?
Cosmic Nutracos moved their retail sales operations to BeatRoute, prioritizing store-level sales outcomes.
What Changed
- Shifted to retailer-focused workflows aligned with sales per store
- Enriched retailer profiles with data like store potential and competition
- Segmented stores based on profile data to enable differentiated engagement
- Activated AI-powered Order Recommendations to improve order value and range
- Used configurable campaign forms to ensure merchandising plan execution
- Delivered targeted learning and brand demonstration content to sales reps
What Changed for Cosmic Nutracos?
Results
- 20% increase in average sales per retail store
- 15% increase in productive store visits
- Better utilization of trade schemes
- Higher ROI from visual merchandising campaigns
- Improved range sold per visit
Why BeatRoute
For Cosmic Nutracos, BeatRoute’s Goal-Driven AI ensures execution against per-store sales and visit goals. KPI-led workflows and onboarding flows help reps turn every visit into a measurable outcome, so the 20% per-store lift keeps compounding as coverage expands across India.