Retailer App for African Brands

Onboard customers via sales team or self-serve mechanism

Bring retailers, distributors, and influencers onto the app through field-led onboarding or self-serve signup, so every channel partner is digitally enabled from day one.

Add SKUs, pricing, credit limits, schemes, and rewards

Configure the full commercial catalog, SKUs, pricing, credit limits, schemes, and rewards, so every partner sees the right offer for their territory and segment.

Define order rules like minimum quantities and dispatch preferences

Set order rules, minimum quantities, multiples, dispatch windows, and delivery preferences, to keep self-serve orders aligned with your supply chain.

Enable white-labeled Android/iOS native app for your brand

Launch a fully white-labeled native Android and iOS app under your brand identity so retailers experience your brand at every touchpoint.

Enable WhatsApp BOT or PWA for zero-install use

Reach low-tech and low-connectivity retailers via WhatsApp BOT or a progressive web app, no install needed, just instant access to ordering and engagement.

Personalize the interface to suit your requirements

Tailor the interface, navigation, and module access per partner type so each user sees only what is relevant to their role and region.

Enable self-serve ordering with Order AI Agent

Let retailers and distributors place orders independently with AI-powered SKU recommendations that boost basket size and reduce stock-outs.

Allow them to track order status and invoices in their statement of account

Give partners a single view of order status, dispatch updates, invoices, and outstanding balances inside their digital statement of account.

Enable customers to raise return requests synced with your ERP or DMS

Let customers raise return and replacement requests from the app, with workflows synced to your ERP or DMS so resolutions stay fast and auditable.

Let them redeem rewards earned from purchases or campaigns

Drive repeat purchases by letting partners redeem loyalty points and rewards earned from orders, schemes, and campaigns, directly from the app.

Push scheme and promo alerts via notifications

Notify partners about new schemes, promos, and price changes through in-app and push notifications so no offer goes unnoticed at the point of sale.

Let customers submit surveys, give feedback, and track issue resolution

Capture structured feedback, run surveys, and let partners log and follow service issues until resolution, closing the loop on every interaction.

Monitor customer adoption and app usage

Track active partners, session frequency, and feature adoption to spot where the app is driving value, and where it needs a nudge.

Measure scheme redemptions and campaign ROI

Quantify the impact of every scheme and promo with redemption rates, incremental revenue, and ROI by region, partner type, and SKU.

Give sales teams insights on customers in their territory

Equip field reps with customer-level intelligence, order patterns, dormancy, scheme uptake, so every visit is informed and outcome-focused.

Compare digital vs. rep-led orders

Break down order mix between self-serve digital orders and rep-led orders to optimize coverage cost and channel productivity.

Analyze brand widget engagement, content views, and clicks

Measure how partners engage with brand widgets, learning content, and promotional banners to refine content strategy and merchandising.

Spot dormant users and auto-trigger reactivation nudges

Automatically detect inactive retailers and trigger reactivation nudges, via app, WhatsApp, or rep follow-up, before churn becomes permanent.