Retailer App for Philippine Brands
With the retailer app, sari-sari stores stop texting the rep to restock. They reorder on Viber or the app at their own price, and the distributor gets the order.
Orders go to the distributor that delivers
Android, iOS, Viber and Messenger
Every store sees its own price, scheme and credit
⊢Trusted by Philippine brands like San Miguel and Monde Nissin⊣
How a sari-sari store reorders without your rep
Today a restock often starts as a Viber message to the rep, who passes it to the distributor's encoder later. A retailer ordering app replaces that chain: the store taps its usual items or sends the order in a chat, and the distributor gets it directly. It fits brands serving many small stores through distributors, where most orders are repeats.
The retailer app carries your brand's name and logo, and your distributors still deliver and bill. In it, a store can:
- Pick items from its last orders and see its own prices
- Check which schemes and rewards apply this week
- Follow delivery and invoices, see its balance and pay
- Order in a Viber or Messenger chat, with no app to install
BeatRoute already reaches more than 2 million retailers through the brands that use it.
What the Retailer App covers
Your team sets it up once. After that, stores order by themselves and you can see what moves.
Setting up your store base
Decide how stores join the retailer app and what they buy.
Stores join on their own or with a rep
Stores sign up alone, or your rep does it on a visit
Terms per store
Price, credit limit, scheme and reward are set store by store
Order rules at entry
Minimum quantities and dispatch rules checked before sending
Your brand on the phone
An Android and iOS app carrying your logo and name
For owners who avoid installing apps
A Viber bot or a web app (PWA) that opens with no install
Screens that match the store
Steps differ for sari-sari and supermarket
What the store owner does
Reorder, follow delivery and claim rewards in the retailer app.
A suggested basket for the usual restock
The Order AI Agent proposes items based on what the store bought before
Delivery and billing at a glance
Status, invoices and account statement in the app
Returns raised in the app
Return requests flow into your ERP or DMS
Rewards that add up
Points and the next target sit on the home screen
Scheme news as it happens
Notifications announce schemes while they run
Issues with a ticket
Feedback and complaints tracked until closed
What your sales and distribution team sees
Retailer app data: who orders, what sold, who went quiet.
Stores that actually use it
Active stores and how often each one reorders
Sales behind each scheme
Uptake and campaign ROI for the stores that joined in
Reps prepared before the call
A rep opens a store and sees what it ordered lately
App orders against rep orders
App and rep orders by territory and period
What stores open and tap
Content views and banner clicks per store
Quiet stores flagged
Stores that stop ordering are flagged and nudged
We have always been committed to staying aligned with our consumers' needs, and distribution plays a critical role in ensuring product availability. We were very keen to augment our existing physical retail coverage with a digital medium to drive incremental penetration and more active dialogue. BeatRoute helped us do exactly that by enabling communication through FB Messenger and Viber bots, and rolling out a DMS panel to our distributors in no time.
Text-the-rep restocking versus the Retailer App
Relevant resources
How Philippine brands get stores ordering on their own, alongside their reps and distributors.
BeatRoute's TeleOrder AI Agent Takes Live Order From Retailer
BeatRoute's TeleOrder AI Agent can take live retailer orders over the phone, both by calling retailers when a rep misses a visit and by handling…
Read more
How a Leading FMCG Brand Unified Order Execution Across Multiple Businesses with BeatRoute
At a Glance Industry FMCG – Packaged Food, Poultry Meat, Animal Feed Region South East Asia (Headquartered in the Philippines) Primary [ ]
Read more
Retailer App: Driving Differentiated Engagement Through Intelligent Onboarding
TL;DR This guide is for sales leaders who need a retailer app that drives differentiated engagement through intelligent onboarding and profiling. It…
Read moreSee your sari-sari stores reorder in the BeatRoute Retailer App
Frequently Asked Questions
Will a sari-sari store owner really use it?
Most already order by chat, so a Viber or Messenger bot or a web app asks for no new habit and no install. The owner registers alone or with your rep, then sees the price, credit limit and schemes you set for that store.
Does it cut out our distributors?
No. Each order goes to the distributor that already serves the store, on your price and credit terms, and that distributor delivers and bills. With BeatRoute's Distributor Management System, the distributor sees app orders beside stock and invoices.
What happens to our reps' route plan?
The routine restock leaves their list. Reps see app orders in the store history on a call, so visits go to new items, displays and collections. The field sales app and the Retailer App share one store record.
How is this different from the B2B Customer App?
The Retailer App is the store's side: a shop reordering from its distributor between rep visits. The B2B Customer App is for the dealers and distributors that order from you.
Can it connect to the systems we run now?
Yes. Our team links it with your ERP, DMS, CRM and SFA, so prices, credit, orders, invoices, returns and scheme claims stay in step.