Retailer App for Philippine Brands
In the Retailer App, sari-sari stores order your products on their phone at their own prices and schemes. Each order goes to their distributor.
Built for brands that sell through distributors
Works on Android, iOS, Viber and Messenger
Each store sees its own prices, schemes and credit
⊢Trusted by Philippine brands like San Miguel and Monde Nissin⊣
The short answer
What a retailer ordering app is, and who it suits
A retailer ordering app is an app, or a Viber or Messenger chat, that a store uses to order a brand's products from its distributor at any hour. It saves the store waiting for the next rep visit. It suits Philippine brands that reach many sari-sari stores through distributors, where most orders are repeats and a rep calls on each store only now and then.
The Retailer App runs under your brand's name and logo, and every order still goes through your distributor. In it, a store can:
- Browse products at its own price and reorder from its order history
- See the schemes and rewards it qualifies for
- Track orders and invoices, check what it owes and pay
- Order in its own language, or in a chat app with nothing to install
BeatRoute already reaches more than 2 million retailers through the brands that use it.
Capabilities
What the Retailer App does for your stores
The Retailer App is set up once for your brand. Stores then order on their own, and you see what they buy.
Set it up for your stores
Bring stores onto the Retailer App on the terms you set.
Sign stores up with or without a rep
Stores register on their own or through your rep
Set terms for each store
Prices, credit limits, schemes and rewards set per store
Stop orders that break your rules
Minimum quantities and dispatch rules checked at order entry
Put your brand on the app
A white-labeled Android and iOS app with your logo
Reach stores that will not install an app
A Viber bot or web application (PWA), nothing to install
Fit the screens to how stores buy
Layouts and steps set per type of store
What stores do in the app
In the Retailer App, stores order, track deliveries and claim rewards on their own.
Reorder from a suggested basket
The Order AI Agent gives product recommendations from the store's history
Track orders without a message to the rep
Order status, invoices and statement of account in the app
Raise a return in the app
Return requests sync to your ERP or DMS
Watch rewards build up
Points and progress to the next target on the home screen
Hear about schemes while they run
Scheme and promo alerts arrive as notifications
Report a problem and see it closed
Feedback and issue tickets tracked until resolved
What your team sees
See who orders through the Retailer App, what each scheme sold and who has gone quiet.
See which stores use the app
Active stores and how often each one orders
Measure what each scheme sold
Scheme uptake and campaign ROI for each store that took part
Brief reps before the visit
Reps see what each store in their route ordered
Compare app orders with rep orders
App and rep-assisted orders by territory and period
Count what stores read and tap
Content views and banner clicks per store
Spot stores that stop ordering
Dormant stores are flagged and sent a reactivation nudge
We have always been committed to staying aligned with our consumers' needs, and distribution plays a critical role in ensuring product availability. We were very keen to augment our existing physical retail coverage with a digital medium to drive incremental penetration and more active dialogue. BeatRoute helped us do exactly that by enabling communication through FB Messenger and Viber bots, and rolling out a DMS panel to our distributors in no time.
Ordering through the rep or by text, versus the Retailer App
Resources
Relevant resources
How Philippine brands get stores ordering on their own, alongside their reps and distributors.
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Read moreFrequently Asked Questions
What is BeatRoute's Retailer App?
BeatRoute's Retailer App is a retailer ordering app: sari-sari stores and other retailers use it to order your products on their phone instead of waiting for a rep or texting in. We set it up under your brand as a white-labeled Android and iOS app, a web app or a Viber or Messenger bot. Your reps use the field sales app on a visit, and both feed the same store record. For dealers and distributors ordering from you, see the B2B Customer App.
Will sari-sari owners use a retailer app?
They can order the way they already message. A store that will not install anything orders through a Viber or Messenger chat or a web application. Each store registers on its own or through a rep, then sees the prices, credit limit and schemes you set for it.
What can a store do in the Retailer App?
A store browses products at its own price and sees its schemes. For a repeat order, it picks from its history or from a basket the Order AI Agent suggests, and confirms. The app checks credit and your order rules first. Then it can track deliveries, pay, raise a return and watch loyalty points build.
Does the app bypass our distributors?
No. Every app order lands with the distributor who serves that store, on your prices and credit terms. With BeatRoute's Distributor Management System, distributors see app orders next to their stock and invoices.
Will the app replace our field reps?
No. It takes the routine reorder off the rep's list. Reps see app orders in the store history they open on a visit, so the visit goes to new products, displays, collections and dormant stores.
Has a Philippine brand rolled out retailer ordering with BeatRoute?
Colgate-Palmolive Philippines added a digital ordering channel with BeatRoute, through Messenger and Viber bots. The Colgate Philippines case study reports faster retail activation and better trade scheme results.
Can the Retailer App integrate with our existing systems?
Yes. Our team connects it with your ERP, DMS, CRM and SFA, so prices, credit, orders, invoices, returns and scheme claims stay in sync.