Retailer App
Our Retailer App brings retailers closer to the brand. It increases engagement, improves retention, and helps each retailer generate more business for the brand.
Brings retailers closer to your brand
Grows the business each retailer does
Cuts churn with gamified goals
⊢Trusted by category leaders worldwide⊣
Turn retailers into growth partners
Retailers are the last and most influential touchpoint in the buying journey. After speaking with more than 300 retail brands, we found a common challenge: acquired retailers are not engaged or motivated to actively promote the brand. Nearly 40% never participate in promotions, recommend products, or place orders consistently.
BeatRoute brings retailers closer to your brand through personalized engagement, gamified goals, and meaningful rewards. By creating value for both retailers and brands, it keeps retailers motivated to participate, recommend your products, and place orders consistently, so every retailer generates more business for your brand.
Plan
Onboard customers via sales team or self-serve mechanism
Bring retailers, distributors, and influencers onto the app through field-led onboarding or self-serve signup, so every channel partner is digitally enabled from day one.
Add SKUs, pricing, credit limits, schemes, and rewards
Configure the full commercial catalog — SKUs, pricing, credit limits, schemes, and rewards — so every partner sees the right offer for their territory and segment.
Define order rules like minimum quantities and dispatch preferences
Set order rules — minimum quantities, multiples, dispatch windows, and delivery preferences — to keep self-serve orders aligned with your supply chain.
Enable white-labeled Android/iOS native app for your brand
Launch a fully white-labeled native Android and iOS app under your brand identity so retailers experience your brand at every touchpoint.
Enable WhatsApp BOT or PWA for zero-install use
Reach low-tech and low-connectivity retailers via WhatsApp BOT or a progressive web app — no install needed, just instant access to ordering and engagement.
Personalize the interface to suit your requirements
Tailor the interface, navigation, and module access per partner type so each user sees only what is relevant to their role and region.
Execute
Enable self-serve ordering with Order AI Agent
Let retailers and distributors place orders independently with AI-powered SKU recommendations that boost basket size and reduce stock-outs.
Allow them to track order status and invoices in their statement of account
Give partners a single view of order status, dispatch updates, invoices, and outstanding balances inside their digital statement of account.
Enable customers to raise return requests synced with your ERP or DMS
Let customers raise return and replacement requests from the app, with workflows synced to your ERP or DMS so resolutions stay fast and auditable.
Let them redeem rewards earned from purchases or campaigns
Drive repeat purchases by letting partners redeem loyalty points and rewards earned from orders, schemes, and campaigns — directly from the app.
Push scheme and promo alerts via notifications
Notify partners about new schemes, promos, and price changes through in-app and push notifications so no offer goes unnoticed at the point of sale.
Let customers submit surveys, give feedback, and track issue resolution
Capture structured feedback, run surveys, and let partners log and follow service issues until resolution — closing the loop on every interaction.
Measure
Monitor customer adoption and app usage
Track active partners, session frequency, and feature adoption to spot where the app is driving value — and where it needs a nudge.
Measure scheme redemptions and campaign ROI
Quantify the impact of every scheme and promo with redemption rates, incremental revenue, and ROI by region, partner type, and SKU.
Give sales teams insights on customers in their territory
Equip field reps with customer-level intelligence — order patterns, dormancy, scheme uptake — so every visit is informed and outcome-focused.
Compare digital vs. rep-led orders
Break down order mix between self-serve digital orders and rep-led orders to optimize coverage cost and channel productivity.
Analyze brand widget engagement, content views, and clicks
Measure how partners engage with brand widgets, learning content, and promotional banners to refine content strategy and merchandising.
Spot dormant users and auto-trigger reactivation nudges
Automatically detect inactive retailers and trigger reactivation nudges — via app, WhatsApp, or rep follow-up — before churn becomes permanent.
What our customers are saying: real results & testimonials
“We have always been committed to staying aligned with our consumers' needs, and distribution plays a critical role in ensuring product availability. We were very keen to augment our existing physical retail coverage with a digital medium to drive incremental penetration and more active dialogue. BeatRoute helped us do exactly that by enabling communication through FB Messenger and Viber bots, and rolling out a DMS panel to our distributors in no time.”
— Ton Arzadon, Retail Environment Head, Colgate-Palmolive Philippines
Resources
Relevant resources
Discover how our Retailer App fits into a scalable eB2B software stack built for modern B2B operations.
How Colgate Philippines is Building its eB2B Distribution Channel with BeatRoute
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Read more→Frequently Asked Questions
What is BeatRoute's Retailer App and how does it support B2B ecommerce?
BeatRoute's Retailer App is a self-serve digital tool that allows retailers, distributors, and channel partners to place orders, view schemes, track deliveries, and engage with your brand, making it a core part of your B2B ecommerce strategy.
Who should use a Retailer App?
A Retailer App is designed for all channel partners, including retailers, distributors, and influencers. It is well suited for retail brands operating in general trade, rural markets, modern trade, or influencer-led channels. The app helps digitize trade engagement and fits seamlessly into go-to-market models that depend on distribution networks and channel influencers.
Can retailers and partners place orders independently through the Retailer App?
Yes, our Retailer App is fully self-serve and easy to use. Retailers, distributors, and influencers can place orders, track status, make payments, and request returns independently. The app supports multilingual access and works well even in low-connectivity or low-tech environments.
Can BeatRoute's Retailer App integrate with our existing systems?
Yes. The app integrates seamlessly with CRM, DMS, ERP, and SFA systems to ensure data continuity and process alignment across your tech stack.
What analytics does the app offer to sales leaders?
Sales leaders can track repeat order frequency, partner engagement, top-performing SKUs, and scheme effectiveness. These insights help optimize sales strategy from order to fulfilment.