Sales Force Tracker App for Philippine Field Teams
A sales force tracker is an app your reps and promodisers carry to record the working day. It logs attendance, a GPS check-in at each sari-sari store or supermarket, time in store, orders and distance travelled. It also checks the route against the beat plan. BeatRoute shows whether each visit moved the rep's target, so incentives and allowances settle on the record, not on a Viber argument. Looking for your tracker login? If your company uses BeatRoute, use Login at the top of this page. If not, ask your IT team for the link.
Built for retail sales and distribution

Designed for territory managers, supervisors, and zonal heads

Offline-first workflows with GPS sync for low-connectivity zones

⊢Trusted by Philippine brands like Unilab and Monde Nissin⊣








How it works
What a sales force tracking app records in a day
Each record answers a question a supervisor used to settle by calling or texting. Attendance shows who started work, and where. A GPS check-in puts the rep at a named store at a set time. Set the day's check-ins beside the beat plan and you see whether the route ran in order, from a Quezon City supermarket to a sari-sari store in Cebu. Time in store separates a real call from a quick signature. The order, the shelf photo and the distance travelled show what the visit produced and what it cost.
Location tells you where the rep was. The visit record tells you whether it was worth going. So a good tracker ties every check-in, task and sales activity to the plan and the target, and lets a manager answer these before the day ends:
- The rep was in the territory all day. What did the day produce?
- Did the rep cover the route in the order we planned?
- Which stores on the beat have gone weeks without a visit?
- When a rep falls behind, who finds out, and how soon?
Reps accept a tracker that saves them work: orders taken in the app, allowances checked against the day's record, and their own score on their own phone. They push back on one that only reports on them.
Start of day
Clock in
The rep marks attendance inside the territory and sees the day's stores in order.
At each store
Check in and record
A GPS check-in, a shelf photo and the order, each stamped with time and place.
End of day
Check out and review
Plan against actual, time in each store and distance travelled land in one daily report.
Capabilities
What BeatRoute's sales force tracker does
Plan the day, prove each visit, and see which reps need coaching and on what.
Plan the day
Reps start knowing which stores to visit and in what order. Managers know what each role is measured on, so every check-in reads against a plan.

Structured Day Plans
Each rep starts the day with a list of stores, the order to visit them in, and the reason for each visit.

Geo-Sequenced Routes
Lock the visit order on each beat, so reps stuck in Metro Manila traffic still cover it.

Geo-Fenced Attendance
Attendance counts only when the rep clocks in inside the territory. Set activity targets for each beat on top.

Verified Visit Capture
Turn on GPS-verified visits for the stores, territories or rep groups where you need strict proof.

Role-Based Scorecards
Set a scorecard for each role, so every rep, promodiser and area manager knows what they are measured on.

Hierarchy & Approvals
Map who reports to whom, so approvals and escalations reach the right supervisor the first time.
Prove the visit
Every visit leaves a record that answers where, when, how long and what was sold. Reps keep working in the provinces where the signal drops.

GPS Check-Ins
Every check-in carries the location and time, so managers see which store each rep was in and when.

Photo-Proof Visits
Reps take a geo-tagged photo at each visit, so store coverage can be checked at any time.

Offline Capture, Auto-Sync
Reps keep working through dead zones and brownouts. Visits, orders and photos sync on their own once the phone reconnects.

Travel & Allowance Claims
Reps raise claims in the same app, and each one is checked against the visits already recorded, so supervisors approve from the day's record.

AI Visit Prioritization
The Scheduling AI Agent ranks stores by potential and likely conversion, so reps spend more of the day where sales move.

Multi-Role Goal Tracking
Goals and progress for promodisers, medical reps and territory managers on one screen.
Read what the day produced
Compare the plan with what happened, see what your best reps do differently, and coach the reps who need it.

Coverage & Time on Ground
Plan adherence, store coverage and productive hours for each rep, so you see where work is strong or slipping.

Plan vs. Actual
See planned and actual visits side by side, with productive calls flagged for coaching.

Productivity by Activity
Break productivity down by activity type, frequency and outcome to learn what your best reps do differently.

Store-Level KPIs
Track order value, must-sell list (MSL) share and other KPIs for each store, so you see what each one adds.

Copilot Nudges
BeatRoute Copilot reads your sales data and points out gaps, each with an action a manager can take today.

Custom Dashboards
Build dashboards by route, sales potential, store type or any other view your team needs.
“BeatRoute helps us monitor, control, and boost performance across our PMR network. The platform is very helpful in aligning field behavior with our business goals. The impact was fast and measurable.”
— Raymund Sangalang, General Manager, Nurturemed Pharma Inc.

How to judge a sales force tracker, and where BeatRoute stands
A plain GPS app is enough if all you need is proof of attendance. For sales force tracking with visits, orders and coaching across Luzon, Visayas and Mindanao, judge any tracker on these six points.
Resources
Relevant resources
Field tracking, beat planning and coaching for Philippine field sales teams.

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Read moreFrequently Asked Questions
What is a sales force tracker?
A sales force tracker is an app that records what field reps do in the working day and checks it against the plan. It logs attendance, GPS check-ins at stores, the route, time in each store, orders and distance travelled. In BeatRoute it sits inside the field sales app reps already use to take orders, within the wider SFA software. The visit and its order sit in one record.
What does a manager see in the end-of-day report?
One daily report per rep shows attendance with check-in and check-out times and the first call time. It also lists stores visited against the beat plan, time in each store, orders taken and distance covered. A manager sees who started late, which planned stores were skipped and which visits ended without an order, without texting anyone. The same record checks travel allowances.
Is sales force tracking just GPS surveillance of reps?
No, and teams reject it when it is. Every location point is tied to a sales action: a visit, an order, an audit. Tell reps in writing what is recorded and why, record location in working hours only, and let each rep see their own visits and scores. Check with your HR or legal team on the Data Privacy Act before you roll out. Done this way, the record proves the work and settles incentives without argument.
How do supervisors coach with tracking data?
Start from the plan. Each rep has a target, and achievement is tracked against it every day. A weekly review looks at plan against actual: which stores were missed, which visits ended without an order, where time in store was short. The rep sees the same numbers on their own phone. In the review, ask what got in the way, such as traffic, a closed store or a stock-out.
Can I see my salesman's live location in real time?
Yes. Every check-in is GPS-tagged and time-stamped, so you see which shop each salesman is in, not just that he is out. Visits are checked against the planned beat. If someone skips a store or leaves the route, the manager is alerted the same day. The app keeps recording when the network drops and syncs when it returns.
How do I know a visit really happened?
Three checks work together. The check-in carries GPS location and time. The rep takes a geo-tagged photo at the shelf. A geo-fence around each shop or territory flags check-ins from outside it. Switch on strict verification only for stores or rep groups that need it. It is also the rep's receipt when allowances are settled.
Does the tracker work offline in the provinces?
Yes. Visits, orders and photos are captured on the phone through dead zones and brownouts, then sync when the signal returns. The day's record arrives complete, with no holes for the rep to explain.
How should I pilot a sales force tracker?
Pick one area, such as Metro Manila or Cebu, with a few beats, and run it for a full monthly sales cycle. Write down one or two numbers to move first, such as the share of assigned stores visited each month or the share of visits that end in an order. Brief reps first and show what the app does for them. Test it on the phones they actually carry, and check battery and data use over a normal day. Then compare with the month before and ask reps what slowed them down. For a sense of what a rollout can move, Nurturemed Pharma saw a 20% increase in PMR productivity, and a leading paints brand in the Philippines reached 30% higher sales productivity.
Who is this sales force tracker a good fit for?
It suits brands whose reps visit stores on a beat and sell through distributors. Typical fits are FMCG, pharma, paints and building materials or lubricants and auto parts. A good visit differs by trade. An FMCG rep is judged on orders across a dense run of sari-sari stores. A medical rep is judged on calls to doctors and drugstores. A paints rep is judged on dealer and contractor visits, often with long gaps between orders. BeatRoute lets you set the visit tasks and scorecard for each. It works on its own, with BeatRoute DMS, or beside a third-party CRM. If you only need attendance for a small team, a simpler GPS attendance app will do.
