Nikhil Chaudhary

Nikhil Chaudhary leads marketing at BeatRoute, the Goal-Driven AI platform for retail sales and distribution used by 200+ enterprise brands across 20+ countries. As host of The BeatRoute Podcast, he has interviewed the people who run route-to-market at some of the region's best-known brands. He has spoken with the digital and supply chain leaders at Mondelēz, the CEO of JSW Paints' decorative business, Holcim Philippines' head of commercial, and the leaders behind Globus Spirits, Borosil, Magicrete and Shalina Healthcare. Those conversations give him a first-hand view of how distribution, field sales and channel programmes actually run inside large brands, and why transformation succeeds or stalls on the ground. He writes about sales execution, distributor engagement and putting AI to work in route-to-market.