E-detailing software lets medical reps show approved product content to doctors on a tablet, in person or through remote detailing. BeatRoute records what each doctor saw and files it with the call report.
Approved content
slides and videos on a tablet
Visit priorities
from the Scheduling AI Agent
Answers for managers
from BeatRoute Copilot
Pharma and consumer health brands on BeatRoute
E-detailing (electronic detailing) in pharma means showing physicians and other healthcare professionals drug and product information on a tablet or screen, instead of the printed visual aids of traditional pharmaceutical detailing. The medical rep still leads the conversation. The software holds approved, compliant slides, videos, study references and interactive content, and logs each interaction with the doctor.
That log is the real change from paper. A printed brochure cannot tell a pharma brand manager which page a cardiologist lingered on, or which message reps skip. E-detailing records the slides shown, the time on each and the doctor's response, so the next call can start where the last one ended. When teams use the record this way, it is called CLM (closed-loop marketing).
Nurturemed Pharma in the Philippines increased the productivity of its medical reps by 20% on the BeatRoute platform. Read the Nurturemed case study.
E-detailing platforms differ most in where the session goes after the call. A slide viewer keeps it inside the content app. BeatRoute files it in the doctor's history, beside past calls and pharmacy audits, so brand teams can compare what reps showed with prescription trends at nearby pharmacies.
The Scheduling AI Agent suggests which doctors to see, from doctor preferences, past engagement and missed coverage. Brand teams publish approved content centrally, and a new version reaches every rep. At the visit, the rep opens the slides, studies and patient stories that match the doctor's specialty and past questions.
About the Scheduling AI Agent→
The app records which slides were shown, the time spent on each and the doctor's response, and logs who came to a group session. With no signal, reps play saved content and file the call offline, and the app syncs once they are back online.
The session is saved with the daily call report in the same app. Managers see coverage, detailing time and doctor feedback on live dashboards, plan joint visits and leave structured feedback. They can also ask BeatRoute Copilot which brands are under-detailed or which zones have missed their call frequency.
MR reporting software→We will walk through a doctor call with your slides and your doctor list.
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Read more→E-detailing software is the app medical representatives use to present product information to doctors and other healthcare professionals on a tablet or phone, in place of the printed visual aids of traditional detailing. Pharmaceutical companies load approved slides, videos, study references and interactive content, and reps pick what fits each physician. Each session records the slides shown, the time spent on each and how the doctor responded. E-detailing platforms differ in what happens to that data next. In BeatRoute, the session is saved with the rep's daily call report, and the same app handles tour plans, samples and expenses.
Medical reps use it to see each doctor's past calls and events before walking in. Managers approve tour plans and compare planned and actual coverage the same day. Brand teams publish one approved message and learn which content reps use and which they skip. BeatRoute suits pharmaceutical companies and consumer health brands with large teams of medical reps who want detailing and call reporting in the same app. Our guide to HCP engagement in pharma SFA covers the rest of the doctor relationship.
Basic slide viewers can be free. BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial. A demo with your team size gives you a real quote.
Most teams go live on BeatRoute in 21 days. Some rollouts take longer: PT Combiphar, an Indonesian pharma company, went live on BeatRoute SFA in two months. Read the PT Combiphar case study.