E-Detailing
Reps show approved slides, videos and interactive content to healthcare professionals on a tablet.
Pharma E-Detailing Software for Medical Reps
E-detailing software lets medical reps show approved product content to doctors on a tablet and records what each doctor saw.
Updated
Prescription Sales
OTC Sales
B2B Sales
⊢Used by pharma and consumer health brands⊣
The basics
What is e-detailing in pharma?
E-detailing in pharma means showing physicians drug and product information on a screen instead of in a paper brochure. The software holds approved slides, videos and interactive content, and logs each interaction with the doctor. Medical representatives use it in person on a tablet, through remote detailing, or at group events and conferences. It often runs as part of CLM (closed-loop marketing), where what the doctor saw shapes the next call.
One doctor call
How does an e-detailing call work in BeatRoute?
Plan the visit. The Scheduling AI Agent suggests which doctors to see, from doctor preferences, past engagement and missed coverage.
Open the right content. The rep gets slides, studies and patient stories that match the doctor's specialty, past questions and prescribing patterns.
Present and track. The app records which slides were shown, the time spent on each and the doctor's response.
File the call. The session is saved with the daily call report in the same app (see MR reporting software).
Review. Managers see call coverage, detailing time, content viewed and doctor feedback on live dashboards.
Connected
E-detailing, call reports and stockist sales together
One list of doctors, pharmacies and stockists behind every detailing session.
MR Reporting App
The rep files the call, samples and expenses on Android or iOS, with or without signal.
Distributor Management System
See stockist stock and secondary sales in each rep's territory.
Every level
What does each role get?
Medical Reps
See each doctor's past calls and events before walking in.
Managers
Approve tour plans and compare planned and actual coverage the same day.
Brand Teams
Publish one approved message and learn which content reps use and which they skip.
Beyond the slides
What does BeatRoute add to e-detailing?
1
See which content goes with prescription growth
Each session sits beside the doctor's past calls and pharmacy audits, so brand teams can see which messages and reps go with rising prescriptions.
2
Track group detailing sessions and CME events
Record which doctors attended a group presentation or continuing medical education (CME) event and what content they saw.
3
Coach reps on joint visits
Managers plan joint detailing visits, watch how the rep presents and handles questions, and leave structured feedback.
4
Spot detailing gaps early
Ask BeatRoute Copilot which brands are under-detailed or which zones have missed their call frequency, and get the list without building a report.
Fit and results
Is BeatRoute the right e-detailing software for you?
BeatRoute suits pharmaceutical companies and consumer health brands with large teams of medical reps who want detailing and call reporting in the same app. If you only need a slide viewer for a few reps, a lighter tool will do. See the full pharma sales platform and our guide to HCP engagement in pharma SFA.
Nurturemed Pharma in the Philippines runs its field team on BeatRoute and raised the productivity of its medical reps by 20%. Read the Nurturemed case study.
You can start with a demo on your own doctor list and content, then a pilot in one or two territories.
Resources
Latest insights and reports
Guides and case studies for pharma field teams.
Guide
Pharma SFA: What It Is, What It Must Do and How to Choose One
What pharma SFA must do beyond a generic field app, where most tools fall short, how it differs from pharma CRM, and how to test one on your own…
Read more →
Case Study
How BeatRoute Enabled Nurturemed to Achieve 20% Higher Sales Productivity in Philippines
At a Glance Company Nurturemed Pharma Inc. Industry Pharmaceuticals Region Philippines Primary Goal Improve sales rep (PMR) productivity and customer…
Read more →
Guide
Pharma SFE Is Dead. Time to Move to a New Age SFA
TL;DR Traditional pharma Sales Force Effectiveness programs track calls and visits but never measured prescription outcomes. This article covers why…
Read more →FAQ
Frequently Asked Questions
What is e-detailing software?
E-detailing software is the app medical representatives use to present product information to doctors and other healthcare professionals on a tablet or phone, in place of printed visual aids. Pharmaceutical companies load approved, compliant slides, videos, study references and interactive content, and reps pick what fits each physician. Each detailing session records the rep's interactions with the doctor: the slides shown, the time spent on each and how the doctor responded. E-detailing platforms differ in what happens to that data next. In BeatRoute, the session is saved with the rep's daily call report. Managers see coverage and content viewed on dashboards. Brand teams can compare engagement with prescription trends at nearby pharmacies. Reps can detail in person, remotely or at group sessions and CME events, and the same app handles tour plans, samples and expenses.
Can medical reps do remote detailing with BeatRoute?
Yes. Remote detailing uses the same approved digital content as an in-person call, and the session is recorded either way.
Does the rep app work without internet?
Yes. Reps file their calls with no signal, and the app syncs when they are back online.
Can the content be personalized for each doctor?
Yes. Brand teams load the approved content once. Each rep then sees the slides, studies and patient stories that fit the doctor's specialty, past questions and prescribing patterns, so a cardiologist and a general practitioner get different content.
Is there free e-detailing software?
Basic slide viewers can be free. BeatRoute is not free: there is no free version or free trial. It is priced per user and module on an annual contract, and a demo with your team size gives a real quote.
How long does it take to go live?
Most teams go live in 21 days. A large field force with several divisions can take longer.
Get started
See e-detailing with your own content
We will walk through a doctor call with your slides and your doctor list.