E-Detailing Software for Medical Reps in Africa

Get every planned doctor visit done with the right approved slides, and see what each doctor was shown. BeatRoute files the session with the day's call report.

Instant Demo See the pharma platform→

Slides that play offline

saved on the tablet before the visit

Doctors worth the trip

from the Scheduling AI Agent

Gaps by territory

asked of BeatRoute Copilot

Shalina Healthcare uses BeatRoute across African markets

What should e-detailing software do for a medical rep?

E-detailing software puts your approved slides, videos and study references on the rep's tablet, so the rep shows the doctor a screen instead of a printed visual aid. It logs what the doctor was shown, how long each slide stayed up and how the doctor responded.

In Lagos, Nairobi or Accra one rep may see a consultant, a clinic GP and a chemist in a day. All three calls need one record. It often runs as part of CLM (closed-loop marketing), where what the doctor saw shapes the next call.

Four checks that decide the choice

Run it with the data switched off: Many clinics and ward corridors have no signal. In BeatRoute the rep plays saved content and files the call offline, and the app syncs once the rep is back online. To test any tool, load a deck, switch off mobile data, present and file a call.
One approved message: The brand team publishes content centrally, so a rep in Kano and a rep in Mombasa show the same compliant deck. To test it, change one deck and check that every rep sees the new version on the next call.
Where the call goes next: A slide viewer keeps the session in its own tool. In BeatRoute it sits in the doctor's history beside past calls and chemist audits, so brand teams can compare it with prescription trends nearby.
Size of your field force: BeatRoute suits pharmaceutical companies and consumer health brands with large teams of medical reps who want detailing and call reporting in the same app.

AAVA Brands in Nigeria saw 25–30% growth in store-level sellouts on the BeatRoute platform. AAVA sells consumer goods, not prescription medicines. Read the AAVA Brands case study.

One doctor call, from the plan to the manager's screen

Pick the doctors, then open the right deck

The Scheduling AI Agent suggests which doctors to see, from their preferences, past engagement and missed coverage. At the visit the rep opens the slides, studies and patient stories that suit the doctor, so a cardiologist and a general practitioner see different content. The app records which slides were shown, the time on each and the doctor's response.

About the Scheduling AI Agent→

Works offlineIn person or remoteTime on each slideSaved before the visit

Hospital talks and CME events

When a rep presents to a ward team or at a CME (continuing medical education) event, the app logs which doctors came and what they saw. Each doctor's history then shows the event beside the one-to-one calls.

Attendee listContent shownDoctor history

The call report and the regional manager's questions

The session is saved with the daily call report, samples and expenses in the same app. Managers see coverage, detailing time and doctor feedback live, plan joint visits and leave structured feedback. They can also ask BeatRoute Copilot which brands are under-detailed or which zones have missed their call frequency.

MR reporting software→

Daily call reportJoint visitsDetailing gaps

See your own slides on a doctor call

We will walk through one call with your content and your doctor list.

Instant Demo

Reading for pharma sales teams in Africa

Case studies and guides on detailing, call reporting and HCP engagement.

View all →

Guide

Pharma SFA for HCP Engagement: A Guide for Sales Managers

How pharma SFA helps medical reps plan, run and record doctor (HCP) calls, link each doctor to nearby pharmacy audits and events, and what sales…

Case Study

PT Combiphar Adopts BeatRoute’s SFA Software to Drive Pharma Sales in Indonesia

PT Combiphar, a top pharmaceutical company in Indonesia, is implementing BeatRoute’s Sales Team App (Sales Force Automation Software) to run sales…

Guide

Pharma SFE Is Dead. Time to Move to a New Age SFA

TL;DR Traditional pharma Sales Force Effectiveness programs track calls and visits but never measured prescription outcomes. This article covers why…

Frequently Asked Questions

Does a field sales app for medical reps work offline in Kenya?

Yes. The rep saves content before the visit, presents offline and files the call with no signal. The app syncs when the rep is back online.

Who in a pharma company uses it?

Medical reps see each doctor's past calls and events before walking in. Managers approve tour plans and compare planned and actual coverage the same day. Brand teams publish one approved message and learn which content reps use and which they skip. Our guide to HCP engagement in pharma SFA covers the rest of the doctor relationship.

Can reps detail a doctor remotely?

Yes. Remote detailing uses the same approved content as a visit, and the session is recorded against the doctor either way, so managers see one history for each doctor.

Is there free e-detailing software to download?

Basic slide viewers can be free. BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial. A demo with your team size gives you a real quote.

How long does it take to go live?

Most teams go live on BeatRoute in 21 days. A larger field force with several divisions takes longer.