Reps make 50+ decisions a day. We make the right ones happen.
Field Sales App for African Brands
Most field sales apps only keep a record, written up that evening from memory. BeatRoute tells the rep what to do in this duka, and gets it done.
Track Goals
15 / 20
Visits
71%
Coverage
76%
Performance
12 / 18
Visits
64%
Coverage
69%
Performance
Schedule
Goals
Feed
Customers
History18 / 22
Visits
78%
Coverage
82%
Performance
⊢Trusted by Category Leaders Worldwide⊣
Every field outcome depends on how your reps execute
As we enabled over 100,000 reps and 10,000 managers across leading brands like Perfetti, Valvoline, and Nivea, one clear finding emerged: the biggest bottleneck is not tracking, but execution.
Every rep makes 50+ decisions a day. Even when the right decision is known, the real challenge is execution, doing it consistently and correctly across every outlet, every day. Missing one step can lead to a lost placement, an unused trade scheme, reduced retailer trust, and ultimately lost revenue.
We put the right action in every rep's hands at the right moment and ensure it gets executed. This is what makes it the first system of its kind.
Manage field sales end to end with the BeatRoute Field Sales App
Plan Your Territory with AI
Our field sales app helps you plan the right outlets, routes, visits, and business goals to cover more of your market
Customer SegmentationAI
Clean and Optimize your customer universe
Beat PlanningAI
Built perfect beat plan with few clicks
Route OptimizationAI
Increase market coverage while reducing travel time
Visit PlanningAI
Send reps to the right outlets at the right time and build travel plan as well
Custom KPIs
Turn business goals into measurable KPIs
- Pitch these new SKUs to meet the goal
Wellmora Multivit+
PureMass++
Nexvita Zinc++
Calvion 500+−+Cross SellAll Your Team Needs to Execute Better
Our field sales app helps you get more from every outlet visit by increasing orders, driving product offtake, and improving execution
Geo-Tagged Attendance & Tasks for Better Field Adherence
Ensure field teams are where they need to be and completing their assigned tasks
AI Order RecommendationAI
Increase average order value at every outlet
In-Store Promotions
Increase product offtake by executing the right promotions and schemes at the counter
Stock Audits & Returns
Reduce stock losses by keeping inventory accurate and returns under control
Visual Merchandising AIAI
Ensure availability and visibility of your products on the shelf
3 stores are declining in sales in your territory.
Which stores are declining in sales?Ensure Business Goals Stay on Track
Our field sales app helps you turn field data into faster decisions, better performance, and stronger business results
Role-Based Dashboards and KPIs
Keep business goals on track with role-based dashboards and KPI tracking
Real-Time AlertsAI
Act quickly when KPIs slip or execution falls behind
BeatRoute CopilotAI
Get instant insights and next-best actions by asking questions in plain language
Goal-Driven AI agents, purpose-built for field sales
Each agent owns one part of the field day and does it for the rep, generated from live signals and aimed at your goal.
Scheduling AI Agent
Hover to viewPrioritizes the right outlets at the right time to eliminate unproductive visits.
Adeyemi Building Store
Chuka Paints & Hardware
Lekki Homes Project
Emeka Contractor
JD Adhesives LtdAdeyemi Building Store
Results That Prove BeatRoute’s Field Sales App Works
18-20% uplift in field productivity and 25-30% growth in store-level sellouts
For us, the platform's configurability and smooth ERP integration have been key to scaling fast. BeatRoute has truly proven itself as a future-proof, game-changing solution.
Why you should choose BeatRoute over traditional field sales apps
Seamlessly fits into your existing tech landscape
Master & partner data sync
Via data lake, ERP, or direct integration, your choice.
Real-time credit checks & API validations
Validated at order against your finance, ERP, or SAP system.
Custom automations via Matrix middleware
Automate approvals, notifications, and custom workflows across your enterprise systems using real-time field data.
Relevant resources
What is Field Sales Management Software? A Complete Guide
TL;DR This guide is for sales leaders and operations heads evaluating field sales management software to improve rep productivity. It covers what [ ]
Read more
How AAVA Brands Grew Store Sellouts up to 30% in Nigeria with BeatRoute SFA
At a Glance Company AAVA Brands Industry FMCG – Food, Personal Care, Household Essentials Region Nigeria Primary Goal Streamline field execution and…
Read more
Sales Transformation in Nigeria: Insights From the Retail Frontline ft. Bimpe Adebisi
Featuring: Bimpe Adebisi, National Head of Retail, Simba GroupHost: Nikhil Chaudhary, VP Marketing at BeatRoute Sales transformation is more than…
Read moreGive every rep a field sales app that works offline
Frequently Asked Questions
Does the field sales app work offline?
Fully. Visits, orders, stock counts, photos and collections work with no network and sync on reconnect. Brands running it here include AAVA Brands and Dangote Cement.
What does the field sales app tell a rep to do?
What to push, which must-sell lines are missing, what to collect, from that outlet's own history.
Does it cover general trade as well as modern trade?
Both, in one outlet universe. Dukas, spazas, kiosks and provision stores get frequency and coverage rules; supermarkets get planograms, promotions and their own terms.
Will it run on the phones our reps already have?
Yes. The app is built light for mid-range Android phones and small data bundles, because an app that burns a rep's data gets uninstalled quietly.
How does it protect rep incentives?
Every visit is geo-verified, so coverage and incentive payouts are settled with evidence at month end instead of argued.
Can I track field staff activity and performance across several regions?
Yes. BeatRoute's territory structure follows your own hierarchy, so a regional head sees only their region and head office sees all of them rolled up. Activity, coverage and sales sit against each salesman's own target rather than a single national number. Brands run BeatRoute across 20+ countries on one instance, with 100,000+ field users and teams working in different languages.
What can a salesman capture on a shop visit - photos, forms, signatures?
In BeatRoute a salesman captures shelf and display photos, stock on hand, competitor prices, custom forms built for your own process, digital signatures and document uploads on every shop visit. Everything is tagged with the shop, the time and the GPS location, so retail execution can be audited rather than taken on trust. It works offline and syncs later, which is what makes it usable in rural beats where the network comes and goes.
Can the salesman see a shop's outstanding before taking a sales order?
Yes. BeatRoute shows the outstanding balance, the ageing behind it and the credit limit on the customer screen before the sales order is booked. If the shop is over its limit the order can be blocked or sent for approval rather than going through and being argued about later. Collections recorded in the field update the same statement of account, so the salesman and the accounts team are reading one number.