Field Sales App for Retail Brands in Kenya and Nigeria
Reps carry one app from duka to supermarket: today's beat, the order, the shop's dues and a shelf photo, with or without network. AI says what to push at each stop.
Track Goals
15 / 20
Visits
71%
Coverage
76%
Performance
12 / 18
Visits
64%
Coverage
69%
Performance
Schedule
Goals
Feed
Customers
History18 / 22
Visits
78%
Coverage
82%
Performance
⊢Trusted by Category Leaders Worldwide⊣
One phone app for the beat, one web view for the manager
A field sales app is the phone app a sales rep works from at every outlet, and the screen the manager reads it on. In BeatRoute the rep starts the beat with a list of today's dukas, kiosks, provision stores and supermarkets, in visiting order. Each stop shows its usual lines, balance and scheme. At the counter the rep books the order, logs the payment and snaps the shelf, signal or not.
Back at the office, the area manager follows that beat live: who checked in, which shops were skipped and where sales stand against each target.
Across 200+ brands, the gap we see most is execution. A rep usually knows what a shop needs. Once stock leaves the distributor's depot, what slips is doing it at every shop on every beat. So BeatRoute puts the next step on the rep's screen at the counter, not in a report someone reads that night.
From the beat plan to the evening review
Set the beats
Which shops each rep calls on, how often, and in what order.
Customer SegmentationAI
Sort shops by how much they can move
Beat PlanningAI
Draw a weekly beat in minutes
Route OptimizationAI
Cut the time spent between stops
Visit PlanningAI
Put shops that are due on today's list
Custom KPIs
Show each rep the numbers they are paid on
- Pitch these new SKUs to meet the goal
Wellmora Multivit+
PureMass++
Nexvita Zinc++
Calvion 500+−+Cross SellWin the counter
More lines, the right scheme and a full shelf.
Geo-Tagged Attendance and Tasks
A timed GPS check-in settles every visit
AI Order RecommendationAI
Lines this shop is likely to take today
In-Store Promotions
Give the shop the scheme it qualifies for
Stock Audits and Returns
Count what is left and book expired goods
Visual Merchandising AIAI
One photo checks the shelf and display
3 stores are declining in sales in your territory.
Which stores are declining in sales?Check the day
Which beats are behind, and what to change tomorrow.
Role-Based Dashboards and KPIs
Each level sees its own targets
Real-Time AlertsAI
Hear about a falling number the same day
BeatRoute CopilotAI
Type a question, get the next move
AAVA Brands runs its Nigerian field sales on BeatRoute
On BeatRoute, AAVA Brands grew store-level sellouts 25-30% and field productivity 18-20%.
For us, the platform's configurability and smooth ERP integration have been key to scaling fast. BeatRoute has truly proven itself as a future-proof, game-changing solution.
Four tests for the best field sales app here
Use them when your reps sell through distributors and wholesalers to thousands of shops. A team with a few key accounts may only need a basic field sales app.
Test it on three shops from your own beat
Bring these to the demo. BeatRoute suits brands whose reps sell to many retailers through distributors and want distributor management on the same platform. BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial.
A kiosk where the signal drops
Go to flight mode, book an order and photograph the shelf. Reconnect: the manager should see both.
A provision store that owes you
Pick a shop over its credit limit. Its balance and limit should be on screen before the rep can book.
The sales manager's Monday
Ask Copilot which outlets one area skipped last week. It should list them and say what to do next.
See BeatRoute Copilot→Links to your ERP and your distributors' books
Outlet, product and price lists kept in step
Pulled from your ERP or a data lake.
Credit and price checks as the order is booked
Each order is checked against the ERP.
Your own rules through Matrix middleware
Field data sets off approvals and alerts.
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How AAVA Brands Grew Store Sellouts up to 30% in Nigeria with BeatRoute SFA
At a Glance Company AAVA Brands Industry FMCG – Food, Personal Care, Household Essentials Region Nigeria Primary Goal Streamline field execution and…
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Sales Transformation in Nigeria: Insights From the Retail Frontline ft. Bimpe Adebisi
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Read moreRun the field sales app on one real beat
Frequently Asked Questions
Can a sales rep app prove which shops my team visited?
Yes. Each check-in carries the time and GPS point. At the duka or supermarket the rep records shelf photos, stock, competitor prices, your own forms, signatures and documents, all tied to that shop. It works offline. For live location and route history, see sales force tracking.
How fast can we go live with the field sales app?
Most teams go live in 21 days, and the field sales app is set up without code. Your team edits forms, beats and schemes in settings, so a new scheme needs no vendor ticket.
Can head office see Kenya, Nigeria and our other markets together?
Yes. Territories follow your own structure, so a country head sees one country and head office sees all of them. Brands run BeatRoute in 20+ countries, in several languages.
Do our distributors and shopkeepers need their own apps?
They work on the same platform: the distributor management system for the depot, and a Retailer App for shops that reorder themselves.