Field Sales App for Retail Brands

Most field sales apps just tell you what happened. BeatRoute helps your teams know what to do next, take action, and hit business goals with AI

The BeatRoute field sales app showing a rep's daily target and today's plan of outlet visits, alongside sales performance and outlet coverage cards

Trusted by Category Leaders Worldwide

0+
field users
0+
countries
0.0
on Play Store
18–0%
field productivity lift
Perfetti
Valvoline
Godrej
Hero
Cremica
Aava
Duroflex
Redington

Every field outcome depends on how your reps execute

As we enabled over 100,000 reps and 10,000 managers across leading brands like Perfetti, Valvoline, and Nivea, one clear finding emerged: the biggest bottleneck is not tracking, but execution.

Every rep makes 50+ decisions a day. Even when the right decision is known, the real challenge is execution — doing it consistently and correctly across every outlet, every day. Missing one step can lead to a lost placement, an unused trade scheme, reduced retailer trust, and ultimately lost revenue.

We put the right action in every rep's hands at the right moment and ensure it gets executed. This is what makes it the first system of its kind.

Manage field sales end to end with the BeatRoute Field Sales App

  1. A sales manager annotating a printed territory map and performance charts while planning the week's routes

    Plan Your Territory with AI

    Our field sales app helps you plan the right outlets, routes, visits, and business goals to cover more of your market

    Customer SegmentationAI

    Clean and Optimize your customer universe

    Beat PlanningAI

    Built perfect beat plan with few clicks

    Route OptimizationAI

    Increase market coverage while reducing travel time

    Visit PlanningAI

    Send reps to the right outlets at the right time and build travel plan as well

    Custom KPIs

    Turn business goals into measurable KPIs

  2. A field rep in a store aisle holding a phone showing the day's route and the next stop ready to check in

    All Your Team Needs to Execute Better

    Our field sales app helps you get more from every outlet visit by increasing orders, driving product offtake, and improving execution

    Geo-Tagged Attendance & Tasks for Better Field Adherence

    Ensure field teams are where they need to be and completing their assigned tasks

    AI Order RecommendationAI

    Increase average order value at every outlet

    In-Store Promotions

    Increase product offtake by executing the right promotions and schemes at the counter

    Stock Audits & Returns

    Reduce stock losses by keeping inventory accurate and returns under control

    Visual Merchandising AIAI

    Ensure availability and visibility of your products on the shelf

  3. A laptop showing the BeatRoute Performance Overview dashboard: total outlets, coverage, orders, revenue, sales trend and top performing channels

    Ensure Business Goals Stay on Track

    Our field sales app helps you turn field data into faster decisions, better performance, and stronger business results

    Role-Based Dashboards and KPIs

    Keep business goals on track with role-based dashboards and KPI tracking

    Real-Time AlertsAI

    Act quickly when KPIs slip or execution falls behind

    BeatRoute CopilotAI

    Get instant insights and next-best actions by asking questions in plain language

Goal-Driven AI agents, purpose-built for field sales

Each agent owns one part of the field day and does it for the rep — generated from live signals and aimed at your goal.

Scheduling AI Agent

Lifts field productivity by sending field sales reps where the business is, not just where it's convenient.

See it in action →
Scheduling AI Agent — in action

Customer Insights AI Agent

Guides field sales reps on the right business agenda for every outlet visit, so no visit goes to waste.

Today’s agenda · Store B

Push focus SKU: 200ml variant
Collect ₹12,400 outstanding
Pitch the new trade scheme

Order AI Agent

Lifts average order value on every field visit by recommending the SKUs most likely to sell at each outlet.

See it in action →
Order AI Agent — in action

VM Audit AI Agent

Protects your shelf share by identifying planogram gaps and competitor moves from a single photo.

See it in action →
VM Audit AI Agent — in action

BeatRoute Copilot

Gives managers conversational AI to surface and solve territory-level problems.

See it in action →
Which stores are declining in sales?

TeleOrder AI Agent

Expands market coverage by proactively calling retailers to capture orders when field sales reps can't reach them.

Retailer taking a call from the AI voice agent
Live call

“नमस्ते! क्या मैं आज का ऑर्डर ले सकता हूँ?”

+ 2 cases captured
Valvoline Cummins

BeatRoute brought unified working across our entire sales force. Whether someone is in Tamil Nadu or Kashmir, they know exactly what to say and do. It's intuitive, offline-friendly, and well-aligned with our Customer Connect vision.

Arpita Das, AVP – IT and CIO, Valvoline Cummins

Customer Connect coverage grew from 25% to 70% across India.

Arpita Das, AVP – IT and CIO, Valvoline Cummins

Why you should choose BeatRoute over traditional field sales apps

AI
Updates
Config
Goals
BeatRoute
Ensures the right actions get executed
Continuous, zero re-implementation
One-click, zero code
Driven with Goal-Driven AI
Traditional Field Sales Tools
Reports what happened
Annual, breaks customizations
Vendor ticket for every change
No inbuilt mechanism

Seamlessly fits into your existing tech landscape

BeatRoute Matrix integrations and API

Master & partner data sync

Via data lake, ERP, or direct integration — your choice.

Real-time credit checks & API validations

Validated at order against your finance, ERP, or SAP system.

Custom automations via Matrix middleware

Automate approvals, notifications, and custom workflows across your enterprise systems using real-time field data.

Give every field rep a system that ensures your goals are executed on the ground

Frequently Asked Questions

How does Goal-Driven AI help field sales reps in day-to-day execution?

Goal-Driven AI starts from the sales goals you set (coverage, growth, mix, collections, and the like) and turns each goal into the daily actions a rep needs to take. A live suite of agents owns the day: Scheduling AI prioritizes which stores to visit, Order AI recommends the right SKU basket at each outlet, VM Audit AI scores planogram compliance from a single shelf photo, and Copilot answers managers in plain language. Every action a rep takes ladders back to a goal, and the platform measures the lift agent by agent, so you know exactly what is moving the number.

Can I track my field sales team's live location and store visits?

Yes. BeatRoute's field sales app captures GPS-tagged, timestamped check-ins and logs every action.

Does the field sales app work offline in low-network areas?

Yes. BeatRoute supports offline mode out of the box: reps can mark attendance, log visits, take orders, capture photos, and much more without an internet connection. Everything automatically syncs once they reconnect.

Can reps capture shelf photos and check merchandising or planogram compliance?

Yes. A rep snaps an in-store shelf photo, and BeatRoute's VM Audit AI instantly returns a planogram score, flagging gaps and competitor moves before the rep leaves the outlet.

How quickly can we go live, and does setup require IT or coding?

You can go live within weeks, with zero code. There's no need to write a single line of code on your end.