Nikhil Chaudhary
VP of Marketing, BeatRoute
Nikhil leads marketing at BeatRoute and hosts The BeatRoute Podcast.
View profileField Force Management Software for Retail Brands in the Philippines
In the Philippines, a brand's field force sits on three payrolls: its own sales officers, the distributor's salesmen and van sellers, and an agency's disers (merchandisers). BeatRoute's field force management software plans, tracks and approves all three on one platform, with each approval beside the day's visits.
Trusted by Philippine brands and distributors
- users
- 100,000+
- countries
- 20+
- enterprise brands
- 200+
A GPS tracker or field force management software?
A tracker shows where your people went, not what they sold or claimed. BeatRoute suits brands whose field force sells to retail outlets. A team of technicians or delivery drivers will be better served by field service or fleet software.
| A GPS tracker, plus Viber and Excel | BeatRoute | |
|---|---|---|
| Who it covers | Your own employees, as dots on a map | Sales officers, distributor salesmen, van sellers and disers |
| Attendance | A selfie sent to the Viber group | Counted only inside the territory and the store's geofence |
| The order | Texted to the distributor after the visit | Taken at the counter with this month's price and promo, sent to the distributor |
| Travel claims | Liquidated in Excel at month end | Approved by the supervisor beside the day's visits |
| When it slips | Found at the monthly review | An alert to the supervisor the same day |
Three demo tests for a Philippine field force
Use your own stores and a mid-range Android phone, and count the taps.
Build next week's beats
Have the vendor rebuild one beat from your outlet list as you watch, then close a store and see the route change. Beats planned without Manila traffic in mind end with stores skipped. With the Scheduling AI Agent, productive visits rose from 45% to 78%.
What to check
- Beats by channel: sari-sari, wet market, drugstore and supermarket
- Routes that change when a store is closed
- Outlets ranked by what they are likely to order
Work a sari-sari store, then a supermarket
Test one visit in each channel, and one with the phone in airplane mode.
What to check
- A check-in inside the store's geofence, with time spent there
- Suggested orders from each store's buying history
- Shelf photos graded by the VM Audit AI Agent, now in field runs with customers, at 80% lower cost than manual audits
- Cash, stock count and van stock in the same visit
Clear a supervisor's approvals
Ask for the supervisor's screen before the live map. Next to the visits, a long-drive claim on a day of three short stops stands out before it is paid. Then put one salesman on leave in the demo, and watch whether their stores move to another beat or go unvisited.
What to check
- Leave approved by the salesman's own supervisor, by phone
- Travel claims beside the day's visits, time in store and distance
Three payrolls, one field force: which is hardest to manage?
Test the software on that group in the demo, not on the easiest one.
Your own sales officers and key account staff
You pay their salary and claims, so approvals matter most: attendance, leave and liquidation against the day's visits.
See sales force tracking
Distributor salesmen and van sellers
The distributor pays them, but they carry your range to the sari-sari stores. Check that each order and van load uses this month's price and promo.
See van sales
Disers and promodisers from an agency
They stay in one supermarket or drugstore, so time-in, shelf photos and sell-out matter more than routes.
See the promoter appResults field teams in the region got with BeatRoute
Each figure is from the customer's case study.
★★★★★
“It has enabled our team to better plan, monitor, and analyze field activities with greater accuracy.”
★★★★★
“Super easy to use, very visual, and helps teams execute daily plans perfectly.”
★★★★★
“It is an effective tool for managing sales and tracking my inventory. Easy to use and with a good support team.”
★★★★★
“…Sales managers were able to track the activities of their downline and provide them systematic directions on how to improve their group performance.”
Works offline on island routes and connects to your ERP and distributors
So nobody types an order twice.
Offline first, on Android and iOS
Visits, orders and photos save on the phone during a brownout or in a provincial dead zone, and sync later.
Your own hierarchy
Supervisors, ASMs and RSMs each see their own team, and approvals follow the same chain.
Back-office sync
Prices, promos and stock match your ERP and the distributor's system, and attendance can flow to HR or payroll.
Frequently Asked Questions
Is it the same as field force automation or a field sales app?
Yes. Field force automation software and field force management software are two names for the same software. The field sales app is the salesman's side of it.
Is field force management software the same as work order software?
No. Work order software in the Philippines sends technicians to install or repair, with job orders and the customer's sign-off. BeatRoute is field force management for sales: beats, orders and shelf checks.
How do supervisors catch fake visits?
Read a week of visits together before acting on one odd day. Supervisors see live location in work hours only, and each visit carries a GPS stamp, a photo and the time in store. More in the salesman tracking app.
How is BeatRoute priced, and how should we roll it out?
BeatRoute is subscription software, priced by module and team size on annual contracts, with no free trial. Roll out in the order Mega Fishing did: its own sales team first, then distributors and trade marketing. Most teams go live in 21 days. See pricing.
Written by people who work with field teams
Updated
Kanika Agrawal
Content Strategist, BeatRoute
Kanika writes guides from customer rollouts.
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