BeatRoute OnGround with Foodcoast

BeatRoute OnGround is our ongoing initiative where we accompany our customers’ end users (sales reps, distributors, retailers) in the field, learn from how they operate, understand the challenges they face, and resolve them by working closely with our customers. We use these experiences to plan the next steps in our customers’ journey with us.

Every OnGround experience gives us a chance to step away from screens and dashboards and walk directly into the reality of field execution, where real work happens and real impact is made.

One such experience was with Foodcoast International, a leading name in India’s processed food industry with a passion for delivering authentic Indian flavours. With a wide portfolio of sauces, dips, gravies, toppings, mayonnaise, and crushes, Foodcoast operates through 13 depots and over 500 distributors across the country under its brands Foodcoast, FC Plus, and Nieu. Its strong presence in the HoReCa segment includes partnerships with national, regional, and local foodservice chains such as Domino’s, IKEA, Hong’s Kitchen, ChefBoss, and Cornitos. Foodcoast also exports globally and partners as a private-label and co-manufacturer with brands like Nestlé and Dabur.

Operating in the hyper-competitive HoReCa segment brings its own unique set of challenges, very different from traditional retail. It’s not just about beat-wise visits or order collection, but about building and managing a full conversion pipeline in the field. From chef-led demos and product sampling to multi-stage onboarding and ongoing relationship management, the HoReCa model relies heavily on high-touch, consultative engagement. This is exactly where BeatRoute fits in, with built-in workflows that support lead tracking in the field, conversion journeys, and sustained account management, making it a strong match for how teams like Foodcoast’s operate on the groun

What Happened During BeatRoute OnGround with Foodcoast

• Foodcoast gave us the opportunity to spend time with their team on the ground to understand how they actually use BeatRoute. Not just in theory, but as part of their daily routine. It helped us see things from their perspective and understand the context they work in.
  
• We were able to observe how their sales and distribution teams go about their day. From taking orders and visiting customers to managing deliveries and following beat plans, we saw the platform in real action. This helped us identify what’s working well and where small changes can make a big difference.
  
• Their team members shared their honest feedback with us, which gave us new insights. What they love, what could be better, and what they wish we could help them with. These insights are incredibly valuable and help us build something that truly fits their needs.
  
• We took feedback from them on our recent product upgrades, and learned how they are being used in the field. We asked questions, watched closely, and took notes on what helps and what might need improvement. This helps us make timely updates that are practical and meaningful.
  
• We walked the team through what’s coming next in the product. We gathered thoughts, suggestions, and reactions. These conversations guide our product roadmap.
  
• We wrapped up by planning the next steps together to support their business growth. Whether it’s rolling out a new feature, supporting training, or solving a current challenge, we left with a clear plan that supports their goals

What You Can Expect From BeatRoute’s Customer Success & Support

At BeatRoute, our job only begins at go-live. We believe customer success and support should feel like a partnership, not a helpdesk. It should be proactive instead of reactive, easy to reach, quick to act, and built around your needs.

Here’s how we support our customers every day:

• We offer support in multiple languages. Whether it’s Hindi, Tagalog, Arabic, or others, our team is ready to help your users in the language they’re most comfortable with. This helps break down communication barriers and builds confidence.
  
• We follow global support standards, but always keep it locally relevant. Whether your teams are handling retail execution in India or distributor sales in Southeast Asia, we tailor our support to match your business and culture.
  
• We provide hands-on onboarding and training. It’s not just videos and documents. We walk users through the platform live, provide role-based sessions, and stay connected until they’re fully comfortable.
  
• We assign dedicated Customer Success Managers. From onboarding to long-term engagement, these managers stay closely involved to ensure smooth rollouts and ongoing adoption.
  
• We maintain strong resolution timelines. Our average resolution rate is over 95 percent within defined SLAs, which means issues are fixed quickly and reliably.
  
• We offer in-app support when and where it’s needed. Users can access live agent chat, embedded help, and step-by-step guides directly from the platform.
  
• We keep feedback loops open. What we hear from support interactions often guides future product improvements. If your team shares a challenge, we’re already thinking about how to solve it not just for you, but for every user.

Ready to boost your team’s productivity?

Book a free demo and see how BeatRoute can help you achieve your business goals.