Modern CRM SFA Platform for Consumer Goods and Electronics Brands
BeatRoute’s Sales Force Automation App for Consumer Goods & Electronics brands deliver a unified approach to field sales and marketing and helps you orchestrate route-to-market programs with dealers, distributors, and retailers on a single platform.



















Goal-Driven CRM SFA Platform for Consumer Durable and Electronics Brands

Run the Most Efficient Market Visit Program
- Most unintrusive sales force tracking for managers and frontline sales reps
- Intelligent identification of potential visits and scheduling
- Drive targets of dealer and distributor visits with our ScoreCards
Induce Offtake by Keeping an Eye on In-Store Visual Merchandising
- Let your own team collect VM feedback, or run a visual audit checklist.
- Enforce product range availability by store segment and be alerted on deviations
- Use Machine Learning to reduce the cost of Visual Merchandising audits and get more reliable data


Maximize Sales with our AI-Powered Order Recommendation
- Foolproof sales performance by augmenting the skills of your sales rep via our field CRM
- AI assistance in order taking by suggested SKUs and auto application of schemes.
- Poor or no-network can’t stop your team from taking orders, even with auto-application of schemes
Maximize your Return from Product Promoter Deployments
- Ensure presence with our GPS and Face Recognition attendance
- Get a near-real-time view of offtake from stores
- Ensure the availability and visibility of products at stores
- Use multimedia content for product demonstrations
- Get store-level issues reported with picture evidence and track them to closure


Run your Dealer Loyalty Programs like Never Before
- Onboard your dealers to promote your sales schemes through our app
- Reward with loyalty points based on offtake
- Nurture a mutually rewarding relationship with transparent loyalty point wallet and redemption program
Empower your Team with Multimedia Demonstration Content
- Segmented targeting of content to field force
- Help your field teams learn, run demonstrate videos even when they are offline
- Our software for sales reps expedite onboarding with learning content
- Monitor usage and intelligently assign content
- Equip the team with marketing collaterals

Why BeatRoute?
Each industry has specific needs which can not be met by generic field sales capabilities. We have designed industry specific workflows that you can pick, configure and adapt within a few days and start reaping full benefits from BeatRoute.

Highly Modular
You don’t have to buy the whole platform. Customers can choose one or more components to rollout and see the results first.

Scalable Design
Scalable, zero-code platform that allows for a high degree of configuration without requiring time & capital investments.

Secure
Rest easy with Enterprise-Grade security and compliance standards. Your data is yours to command.

Works Offline
Designed for poor and no connectivity areas. Sales teams can keep working as usual in no network areas, data syncs up when they come online.

Customer Success and Support
Dedicated customer success & support that handholds you to achieve your business goals consistently.

200+ Integrations
Use BeatRoute Matrix to create custom automations or exchange data with SAP, Oracle, SFDC, PowerBI, HRMS or any other system.
Customer Testimonials
We seek success in making our customers successful. Companies utilizing BeatRoute report direct, measurable, highly positive impact on their key business KPIs.
Achieved
10%
Lower Cost of Field Sales Operations
“BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time. “
Mayak Pandey,
Perfetti Van Melle

Achieved
30%
Higher Revenue Per Retail Store
“BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.”
Tiffany Ngkaion,
Davies Paints

Achieved
50%
Higher Sales Productivity
“We have witnessed 50% higher sales productivity with BeatRoute’s Goal-Driven Sales Approach.”
Rahul Jha,
Cosmic Nutracos
