Dealer relationships and in-store execution define counter share. BeatRoute does both for consumer durables.

BeatRoute is the only SFA-DMS software for consumer durables that takes you beyond activity tracking to drive in-store visibility, consumer education and dealer collaboration — driving offtake with Goal-Driven AI. Unlike generic SFA tools built for fast-moving daily baskets, BeatRoute natively runs the three pillars of durables sales: dealer and distributor execution, in-store conversion with promoters in modern trade and exclusive brand outlets, and retail lead-to-installation management. Trusted by Duroflex, Daenyx, Impex, Moglix, Redington and Scanfrost, with customers across 20+ countries.

Generic dealer management software digitizes orders and visits. BeatRoute integrates SFA, DMS and a Dealer App into one platform for seamless field, distribution and retail execution. Dealers get real-time account statements, B2B rewards, digital ordering, order status tracking and digital communication — instead of inefficiencies from legacy systems and delayed account statements. And because dealer schemes fail when rewards are calculated only at month-end, BeatRoute gives dealers a live milestone view with rewards calculated at every invoice — an approach shown to deliver 12–15% better ROI from the same trade spend.

Yes. BeatRoute's In-Store Promoter App is built for modern trade and general trade channels — including exclusive brand outlets. Promoters run product demos with rich multimedia, capture customer feedback on the spot, log selfie attendance and audit visual merchandising right from the store floor. You can map staff to MT stores, GT stores, counters or activation zones, assign KPIs like demos, feedbacks and offtake, and design stock checks, VM checks and in-store surveys.

In a sector where store visits are typically ad hoc and based on reps' intuition, BeatRoute's AI introduces strategic precision. The Scheduling AI Agent recommends high-priority routes and store-level priorities factoring in real-time business metrics such as sales trends, receivables and operational imperatives; the Order AI Agent recommends the right SKUs at each counter; the VM Audit AI Agent automates display audits from a single photo; and BeatRoute Copilot helps managers chat to uncover gaps like poor visit coverage, outdated schemes or inactive dealers — and take timely action.

Yes. BeatRoute brings all your customer leads into one place, auto-assigns them to the right dealers or reps, and gives full visibility to your sales team — if one dealer can't fulfill, another one can. For the B2B project channel it covers lead acquisition, pipeline management, installation execution and sustained relationship engagement. Field teams can also plan and track demo installations, service follow-ups and warranty verifications, ensuring seamless handovers between sales and service teams.