Build a Demand Generation & Retail Execution Engine for Your Building-Materials Business

Generate Demand, Foster Customer Loyalty and Optimize Distribution. Seamlessly build a digital ecosystem with sales team, dealers, distributors and trade influencers that promotes collaboration towards achieving your business goals.


Empower Your Sales Teams, Partners & Trade Influencers

Your Route-to-Market relies on deep collaboration between your sales team, channel partners and trade influencers. If you only digitize your team, you may achieve just a slight uplift in sales due to enhanced productivity. By enabling and empowering everyone in your Route-to-Market and enabling them to collaborate seamlessly, you can unlock exponential growth.

SFA (Field Sales) App

Align your sales teams with your business goals and empower them with the tools to transform your demand generation and retail execution initiatives.

Dealer App

Build your own eB2B channel for omnichannel engagement with dealers. Execute B2B trade, run loyalty programs and educate your dealers on an ongoing basis.


Encourage digital trade with your distributors, and collaborate with them to improve secondary sales. Easy invoicing. Efficient reporting and more.

Influencer App

Improve the ROI of your influencer engagement program. Digitally enable your tradesmen such as painters, electricians, masons etc. 

Empower Everyone in Your Route-to-Market

Field Sales Executives

Area Managers



Trade Influencers

B2B Customers

Achieve Your Sales & Distribution Goals

BeatRoute helps implement business strategies like territory expansion, deeper penetration, trade scheme utilization, sales productivity enhancement, and distribution leakage reduction by turning them into measurable goals for your sales and distribution hierarchy to achieve.

Heighten Territory-Coverage Efficiency

Empower Your Sales Reps and Managers with Powerful Workflows

Just digitizing your sales reps is not enough. Empower your sales representatives and managers with the tools they need to excel, from dealer onboarding, relationship management, trade execution to demand generation and influencer engagement on-ground.

Turn Your Dealers and Distributors into Business Collaborators

Enable your distributors with a hybrid DMS program, and your dealers with a user-friendly Dealer App to bring them on a common digital platform with your sales team and foster deep collaboration to grow your business.

Execute B2B trade and engagement with your dealers.
Build Stronger Relationships with Your Influencers

Get Higher Returns from Your Influencer Channel

Use our Influencer App to run a fully digital loyalty program for your trade influencers, educate them on new product launches, capture demand through them and improve ROI from community meets.

Run Effective Loyalty Programs for Channel Partners

Incentivize your dealers and trade influencers by running a fully digital B2B Reward Program that gamifies their engagement with you. Use this to influence their order baskets and build brand loyalty among them.

Improve B2B Rewards

Ready to Deploy, Intelligent Workflows

Dealer App

Trade Execution

B2B Ordering App

Channel Influencer App


Here is What Our Customers Say

field sales crm beatroute

Achieved 10% Lower Cost of Field Sales Operations

BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time.

Mayank Pandey

Perfetti Van Melle

Achieved 30% Higher Revenue Per Retail Store

BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.

Tiffany Ngkaion

Davies Paints

Achieved 50% Higher Sales Productivity

We have witnessed 50% higher sales productivity from our sales reps in our retail channels with BeatRoute’s Goal-Driven Sales Approach.

Rahul Pandey

Cosmic Nutracos

Frequently Asked Questions

BeatRoute is the world’s only goal-driven sales enablement platform for retail brands. Whether you are in the FMCG, Consumer Durables, Manufacturing, Building Materials or Pharma industry, we empower every stakeholder in your sales and distribution network to help your achieve your sales goals.

We are an enterprise SaaS platform, which means that we have monthly and annual subscription plans which scale according to your usage and requirements.

You can view our prices here.

Not necessarily!

You can decide to subscribe either to the entire platform, or pick and choose specific components according to your current needs. For example, you can only pick the retailer app component if you need, and add-on the sales force automation solution later on. You can further modify the subscription on an ongoing basis as your needs evolve.

Our sales team understands your business requirements and objectives in detail and provides you a live working demo of every component of the platform that addresses your needs. We explain the pricing, demonstrate platform capabilities in real-time and answer all your queries.