Transform Your Engagement with Clinics, Pharmacies and Retail Stores

BeatRoute is the only distribution and sales force automation (SFA) software for pharmaceutical brands that lets you define your business goals within the system and nudge your sales team, medical representatives, distributors and retailers/pharmacies towards achieving those goals.


Works Equally Well for Prescription and OTC Distribution

Whether your team engages with retail stores, pharmacies or doctors, BeatRoute provides a single platform to manage and optimize your relationship management, sales, and distribution operations.

OTC Products

Empower your sales executives with intuitive workflows, and digitize your distributors and retailers for holistic sales transformation across General Trade and Modern Trade Channels.

Prescription Products

Improve your relationship with doctors and pharmacies by enabling your Medical Representatives with relationship management workflows and data driven insights.

Empower Everyone in Your Route-to-Market

Medical Representatives

Sales Executives





Achieve Your Sales & Distribution Goals

BeatRoute helps implement business strategies like territory expansion, increased penetration, deeper collaboration with doctors and pharmacies, and sales productivity enhancement by turning them into measurable goals for your sales and distribution hierarchy to achieve.

Improve territory coverage (1)

Improve Territory Coverage Efficiency

Use data driven doctor/clinic and pharmacy profiling to enable selective onboarding of those who are likely to deliver good ROI for your brand. Create optimized routes and visit plans and improve visit schedule adherence.

Improve Your Relationship with Doctors

Collaborate with your channel partners (distributors) to plug leakages, improve fill rate and inventory turnover, and reduce liquidation cost.

Run better engagement with doctors

Run Better Engagement with Pharmacies

Optimize your pharmacy interactions with purpose-built workflows, streamlining communication and enhancing collaboration. Execute trade, conduct site surveys, collect feedback and manage relationships seamlessly.

Improve Visibility at Clinics and Retail Points of Sales

Improve visual merchandising ROI with AI-powered audits and ensure desired visibility for your brand at clinics as well as medical stores vis-a-vis your planogram.

Improve Sales Outcomes for OTC Channel

If you sell over-the-counter products whose sales process is similar to FMCG brands, you should check out our FMCG page from the button below to understand how BeatRoute can transform your Route-to-Market for this channel.

Ready to Deploy, Intelligent Workflows

Doctor Profiling & Onboarding

Feedback and Issue Tracking

Multimedia Demonstrations


Here is What Our Customers Say

field sales crm beatroute

Achieved 10% Lower Cost of Field Sales Operations

BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time.

Mayank Pandey

Perfetti Van Melle

Achieved 30% Higher Revenue Per Retail Store

BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.

Tiffany Ngkaion

Davies Paints

Achieved 50% Higher Sales Productivity

We have witnessed 50% higher sales productivity from our sales reps in our retail channels with BeatRoute’s Goal-Driven Sales Approach.

Rahul Pandey

Cosmic Nutracos

Frequently Asked Questions

BeatRoute is the world’s only goal-driven sales enablement platform for retail brands. Whether you are in the Pharma, FMCG, Consumer Durables, Manufacturing or Building Materials industry, we empower every stakeholder in your sales and distribution network to help your achieve your sales goals.

BeatRoute has components for Medical Representatives, field sales executives, distributors as well as retailers. The Field Sales App component is also referred to as SFA Software, or a Sales Automation Solution.

BeatRoute’s SFA component enables brands to improve the productivity of the on-ground team, resolve challenges in the field sales execution and enables the team to improve their engagements with clinics, pharmacies and retailers. Unlike traditional sales force automation solutions, BeatRoute’s SFA software aligns the sales team with the business goals of the company and guides them towards achieving those goals.

We are an enterprise SaaS platform, which means that we have monthly and annual subscription plans which scale according to your usage and requirements.

You can view our prices here.

Not necessarily!

You can decide to subscribe either to the entire platform, or pick and choose specific components according to your current needs. For example, you can only pick the retailer app component if you need, and add-on the sales force automation solution later on. You can further modify the subscription on an ongoing basis as your needs evolve.

Our sales team understands your business requirements and objectives in detail and provides you a live working demo of every component of the platform that addresses your needs. We explain the pricing, demonstrate platform capabilities in real-time and answer all your queries.