Grow Together with a Collaborative Distributor Management System
Go beyond basic secondary sales tracking software. Build a win-win relationship with your distributors by enabling seamless collaboration on primary sales and achieving full visibility into secondary sales.
Flexible for all distributors with hybrid DMS
Supports primary and secondary sales
Integrates easily with your existing stack
Step 1
Plan Your Distributor Management Workflows Better
Onboard distributors through self-serve or sales team-led sign ups
Sync products, pricing, and scheme masters with ERP
Set inventory norms and automate primary order triggers
Setup in-bill secondary schemes for upsell and cross-sell
Setup distributor growth campaigns, promos and reward programs
Define credit limits and receivable tracking rules to expedite receivables
Setup claim workflows for distributors to seek reimbursements from the brand
Step 2
Execute primary and secondary sales flawlessly with our DMS
Enable primary ordering with Order AI Agent
Nudge distributors to take advantage of Period Purchase Schemes
Send dispatch update alerts with order status tracking
Alert them on retailer orders and returns
Generate secondary invoices with schemes and discounts
Reconcile van stock and cash
Manage returns and credit notes with proof
Log collections by cheque, cash or digital payments linked to invoices
Step 3
Analyze and solve your field sales problems quicker
Monitor stock movement and dispatch status in real time
Get a complete view of distributors’ statement of account
Use KPIs like credit usage, stock, and claim turnaround time
Drill down into performance by distributor or zone
Provide DMS data visibility to field sales teams and managers
Detect problems with Copilot and inform managers automatically
Resources
Latest Insights & Reports
Get answers to all your queries about Distributor Management Systems, covering retail distribution, distribution management software, secondary sales tracking, and more.
FAQ
Frequently asked questions
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BeatRoute’s Distributor Management System is a software that helps brands manage distributor operations such as primary as well as secondary orders, claims, stock, and collections. It works in sync with ERP systems and field sales tools, serving as a core part of your distribution management software stack.
BeatRoute’s DMS is designed for any distributor, including ERP-enabled setups and single-user operators. It is accessible on web, mobile, and WhatsApp.
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Yes. Distributors can place primary orders and generate secondary invoices with automatic scheme application. The system also supports secondary sales tracking for better visibility across the value chain.
Distributors using BeatRoute’s Distributor Management System software can submit scheme claims with photo proof, track them using a claim ID, and view approval status — all within the same platform for full transparency.
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Yes. Reps can reconcile van stock and daily collections using mobile-first workflows optimized for field use.
Yes. Sales reps and managers can view distributor data within the same interface they use for daily sales activities, ensuring visibility into both primary orders and retail distribution performance.
Deploying BeatRoute takes only a few weeks, depending on your data readiness. Many FMCG companies begin seeing measurable improvements — such as increased sales uplift, better outlet coverage, and enhanced sales team productivity – within the first few months of deploying BeatRoute. Our fast, customer success driven onboarding ensures your users are up and running without disrupting ongoing operations.
Yes. BeatRoute’s DMS integrates seamlessly with SAP, Oracle NetSuite, and other ERP platforms. It is highly configurable to support third-party applications as well, enabling smooth data sync for financials, sales, stock, and claims. This ensures your existing workflows remain uninterrupted while giving you access to advanced features like secondary sales tracking and real-time visibility.
Yes. Distributors who prefer to continue using their existing Tally setup instead of BeatRoute’s full Distributor Management System software can integrate Tally with BeatRoute through our Tally Connector. This ensures seamless data sync without disrupting current workflows.
Yes. You can create and manage distributor incentives and loyalty campaigns tied to sales targets or scheme performance.
Distributors can record payments using UPI, cheque, or other digital methods with invoice-level mapping and reconciliation.
BeatRoute’s Distributor Management System software goes beyond just transaction recording. It’s mobile-first, designed to bridge backend operations with field execution, and helps brands improve distributor performance through real-time data and actionable insights.
Distribution focuses on the overall flow of goods from manufacturer to retailer, covering logistics, stock movement, and retail distribution reach. Distributor management refers to tracking and enabling distributor-level operations including ordering, scheme claims, collections, and secondary sales tracking. We’ve covered a detailed breakdown of both in our blog so you can better understand how each contributes to effective sales execution. Read the full breakdown here.
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Yes. You can schedule a personalized demo to explore how BeatRoute’s Distributor Management System software supports your specific workflows, whether you’re managing multiple distributors, ERP integrations, or looking to streamline field operations.
