Your reps make 50+ decisions daily. We ensure the right ones get executed.
Field Sales App for Retail Brands
Most field sales apps are a system of record. BeatRoute is a system of action: AI that guides every rep and manager to the right decision and gets it done, so you hit your goals consistently.
Create better decisions for the field team
Ensure consistent execution by field reps and managers
Drive goal achievement in every territory
⊢Trusted by Category Leaders Worldwide⊣
Every field outcome depends on how your reps execute
As we enabled over 100,000 reps and 10,000 managers across leading brands like Perfetti, Valvoline, and Nivea, one clear finding emerged: the biggest bottleneck is not tracking, but execution.
Every rep makes 50+ decisions a day. Even when the right decision is known, the real challenge is execution — doing it consistently and correctly across every outlet, every day. Missing one step can lead to a lost placement, an unused trade scheme, reduced retailer trust, and ultimately lost revenue.
We put the right action in every rep's hands at the right moment and ensure it gets executed. This is what makes it the first system of its kind.
One app for the entire field sales day.
Plan
No blank canvases. Every rep knows exactly which stores to hit, in what order, and why.
Customer Segmentation
Tag every outlet by potential, channel, and behavior, so reps walk into the day knowing the A-listers.
Beat Planning
Balance geography, frequency, and outlet value in one plan — and adapt it live as priorities shift.
Route Optimization
Smart sequencing cuts travel time and puts more hours inside stores.
Ad-Hoc Task Assignment
Slot priority visits or audits into a rep's plan without breaking the day.
AI Visit Prioritization
AI surfaces the stores most likely to convert this week. Reps spend time where revenue waits.
Custom KPIs
Set territory-specific targets that turn your sales playbook into measurable daily actions.
Execute
Turn every store visit into a revenue moment.
Geo-Tagged Attendance
GPS-tagged check-in gives managers real-time visibility across every territory.
GPS Activity Logs
Every check-in and action is location-tagged. The data tells the truth about what happened.
AI Order Suggestions
The right SKU mix and quantities for each outlet — lifting average order value visit by visit.
In-Store Promotions
Launch trade promotions and scheme offers on the spot. Cross-sell while the retailer is engaged.
Stock Audits & Returns
Capture shelf counts and returns in one workflow, no paperwork.
Visual Merchandising AI
Snap a shelf photo, get an instant planogram score. Fix gaps before leaving the store.
Measure
Take action before revenue slips.
Role-Based Dashboards
Coverage, orders, collections, execution quality — one clean view across every territory.
Live KPI Scorecards
Track every rep against their targets in real time, so managers coach on what's happening today.
AI Impact Tracking
Measure the revenue lift from every AI recommendation. Know exactly what's driving results.
Real-Time Alerts
The moment a KPI slips, managers get notified and can step in the same day.
Custom Report Builder
Build reports by region, role, product, or channel — your own team can spin them up in minutes.
Conversational AI Analytics
Ask questions in plain language. Get next-best actions instantly.
Goal-Driven AI agents, purpose-built for field sales
Each agent owns one part of the field day and does it for the rep — generated from live signals and aimed at your goal.
Scheduling AI Agent
Lifts field productivity by sending field sales reps where the business is, not just where it's convenient.
See it in action →
Customer Insights AI Agent
Guides field sales reps on the right business agenda for every outlet visit, so no visit goes to waste.
Today’s agenda · Store B
Order AI Agent
Lifts average order value on every field visit by recommending the SKUs most likely to sell at each outlet.
See it in action →
VM Audit AI Agent
Protects your shelf share by identifying planogram gaps and competitor moves from a single photo.
See it in action →
BeatRoute Copilot
Gives managers conversational AI to surface and solve territory-level problems.
See it in action →TeleOrder AI Agent
Expands market coverage by proactively calling retailers to capture orders when field sales reps can't reach them.
“नमस्ते! क्या मैं आज का ऑर्डर ले सकता हूँ?”
+ 2 cases captured
“BeatRoute brought unified working across our entire sales force. Whether someone is in Tamil Nadu or Kashmir, they know exactly what to say and do. It's intuitive, offline-friendly, and well-aligned with our Customer Connect vision.”
— Arpita Das, AVP – IT and CIO, Valvoline Cummins
Customer Connect coverage grew from 25% to 70% across India.
Why you should choose BeatRoute over traditional field sales apps
Seamlessly fits into your existing tech landscape
Master & partner data sync
Via data lake, ERP, or direct integration — your choice.
Real-time credit checks & API validations
Validated at order against your finance, ERP, or SAP system.
Custom automations via Matrix middleware
Automate approvals, notifications, and custom workflows across your enterprise systems using real-time field data.
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Frequently Asked Questions
How does Goal-Driven AI help field sales reps in day-to-day execution?
Goal-Driven AI starts from the sales goals you set (coverage, growth, mix, collections, and the like) and turns each goal into the daily actions a rep needs to take. A live suite of agents owns the day: Scheduling AI prioritizes which stores to visit, Order AI recommends the right SKU basket at each outlet, VM Audit AI scores planogram compliance from a single shelf photo, and Copilot answers managers in plain language. Every action a rep takes ladders back to a goal, and the platform measures the lift agent by agent, so you know exactly what is moving the number.
Can I track my field sales team's live location and store visits?
Yes. BeatRoute's field sales app captures GPS-tagged, timestamped check-ins and logs every action.
Does the field sales app work offline in low-network areas?
Yes. BeatRoute supports offline mode out of the box: reps can mark attendance, log visits, take orders, capture photos, and much more without an internet connection. Everything automatically syncs once they reconnect.
Can reps capture shelf photos and check merchandising or planogram compliance?
Yes. A rep snaps an in-store shelf photo, and BeatRoute's VM Audit AI instantly returns a planogram score, flagging gaps and competitor moves before the rep leaves the outlet.
How quickly can we go live, and does setup require IT or coding?
You can go live within weeks, with zero code. There's no need to write a single line of code on your end.