The BeatRoute Podcast is your ultimate destination for a deep dive into the ever-evolving world of sales transformation in the retail distribution industry. Join us as we explore the dynamic strategies, trends, and experiences that are shaping retail distribution today. From seasoned professionals to industry thought leaders, our guests share their unique perspectives, insights, and success stories, providing a comprehensive view of the challenges and opportunities that lie ahead.

Episode 01: Sandeep Ray on FMCG Sales Transformation, Training, and Future Trends

Sandeep Ray is an FMCG sales consultant, corporate trainer, YouTuber and Author of the book – FMCG Sales Toolkit. His organization, Skill To Will ( helps FMCG companies with setting up sales processes and GTM strategy. They have served FMCG organizations in India, Bangladesh, Uganda, Philippines and Singapore.

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