Onboard customers via sales team or self-serve mechanism
Bring retailers, distributors, and influencers onto the app through field-led onboarding or self-serve signup, so every channel partner is digitally enabled from day one.
Simplify retailer engagement with a powerful Retailer App
A unified Retailer App that powers engagement, ordering, and growth for your retailers, distributors, and influencers from order placement to fulfilment.
Built for retail brands managing complex B2B distribution
Deploy either native Android or iOS apps, or use Viber & WhatsApp interface
Configure by user persona: retailers, distributors, and influencers
Plan
Plan smarter Retailer App flows for your channel partners
Add SKUs, pricing, credit limits, schemes, and rewards
Configure the full commercial catalog — SKUs, pricing, credit limits, schemes, and rewards — so every partner sees the right offer for their territory and segment.
Define order rules like minimum quantities and dispatch preferences
Set order rules — minimum quantities, multiples, dispatch windows, and delivery preferences — to keep self-serve orders aligned with your supply chain.
Enable white-labeled Android/iOS native app for your brand
Launch a fully white-labeled native Android and iOS app under your brand identity so retailers experience your brand at every touchpoint.
Enable WhatsApp BOT or PWA for zero-install use
Reach low-tech and low-connectivity retailers via WhatsApp BOT or a progressive web app — no install needed, just instant access to ordering and engagement.
Personalize the interface to suit your requirements
Tailor the interface, navigation, and module access per partner type so each user sees only what is relevant to their role and region.
Execute
Execute smarter B2B operations with a scalable eB2B software
Enable self-serve ordering with Order AI Agent
Let retailers and distributors place orders independently with AI-powered SKU recommendations that boost basket size and reduce stock-outs.
Allow them to track order status and invoices in their statement of account
Give partners a single view of order status, dispatch updates, invoices, and outstanding balances inside their digital statement of account.
Enable customers to raise return requests synced with your ERP or DMS
Let customers raise return and replacement requests from the app, with workflows synced to your ERP or DMS so resolutions stay fast and auditable.
Let them redeem rewards earned from purchases or campaigns
Drive repeat purchases by letting partners redeem loyalty points and rewards earned from orders, schemes, and campaigns — directly from the app.
Push scheme and promo alerts via notifications
Notify partners about new schemes, promos, and price changes through in-app and push notifications so no offer goes unnoticed at the point of sale.
Let customers submit surveys, give feedback, and track issue resolution
Capture structured feedback, run surveys, and let partners log and follow service issues until resolution — closing the loop on every interaction.
Provide access to learning content, and product updates
Equip channel partners with on-demand product training, launch updates, and selling collateral so they stay aligned with your latest GTM playbook.
Allow influencers to earn rewards through referrals
Enable contractors, masons, and other influencers to log referrals and earn rewards — turning them into an extension of your demand-generation engine.
Set period-based reward targets for them with progress visibility
Run time-bound reward programs with transparent target tracking so partners always know how close they are to their next milestone.
Analyze
Analyze and improve app performance from order to fulfilment
Monitor customer adoption and app usage
Track active partners, session frequency, and feature adoption to spot where the app is driving value — and where it needs a nudge.
Measure scheme redemptions and campaign ROI
Quantify the impact of every scheme and promo with redemption rates, incremental revenue, and ROI by region, partner type, and SKU.
Give sales teams insights on customers in their territory
Equip field reps with customer-level intelligence — order patterns, dormancy, scheme uptake — so every visit is informed and outcome-focused.
Compare digital vs. rep-led orders
Break down order mix between self-serve digital orders and rep-led orders to optimize coverage cost and channel productivity.
Analyze brand widget engagement, content views, and clicks
Measure how partners engage with brand widgets, learning content, and promotional banners to refine content strategy and merchandising.
Spot dormant users and auto-trigger reactivation nudges
Automatically detect inactive retailers and trigger reactivation nudges — via app, WhatsApp, or rep follow-up — before churn becomes permanent.
Resources
Latest Insights & Reports
Discover how our Retailer App fits into a scalable eB2B software stack built for modern B2B operations.
FAQ
Frequently Asked Questions
What is BeatRoute's Retailer App and how does it support B2B ecommerce?
BeatRoute's Retailer App is a self-serve digital tool that allows retailers, distributors, and channel partners to place orders, view schemes, track deliveries, and engage with your brand — making it a core part of your B2B ecommerce strategy.
Who should use a Retailer App?
A Retailer App is designed for all channel partners, including retailers, distributors, and influencers. It is well suited for retail brands operating in general trade, rural markets, modern trade, or influencer-led channels. The app helps digitize trade engagement and fits seamlessly into go-to-market models that depend on distribution networks and channel influencers.
Can retailers and partners place orders independently through the Retailer App?
Yes, our Retailer App is fully self-serve and easy to use. Retailers, distributors, and influencers can place orders, track status, make payments, and request returns independently. The app supports multilingual access and works well even in low-connectivity or low-tech environments.
What makes BeatRoute's Retailer App different from other B2B customer apps?
BeatRoute's Retailer App is part of a complete eB2B framework designed to digitize every touchpoint in your distribution. Unlike basic ordering apps, it enables engagement, learning, promotions, claims, and analytics in a single platform.
Can BeatRoute's Retailer App integrate with our existing systems?
Yes. The app integrates seamlessly with CRM, DMS, ERP, and SFA systems to ensure data continuity and process alignment across your tech stack.
What analytics does the app offer to sales leaders?
Sales leaders can track repeat order frequency, partner engagement, top-performing SKUs, and scheme effectiveness. These insights help optimize sales strategy from order to fulfilment.
Is the app customizable to our business model?
Yes, you can customize everything from UI labels to workflow logic and module access. The app adapts to brand-specific trade schemes, territories, and partner types. This ensures relevance across regions and categories.
How does BeatRoute ensure app adoption among retailers and partners?
BeatRoute supports on-ground onboarding, multilingual interfaces, and in-app nudges to improve adoption. Loyalty features and rewards keep users engaged. Regular updates keep it relevant and useful.
Is the app secure and scalable for enterprise usage?
Yes. BeatRoute's Customer App is built with enterprise-grade security, access control, and role management. It can scale to thousands of users across regions and partners.
How do I evaluate if the Retailer App works for my business?
Start by requesting a free demo. Our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
Request a Demo
Digitize every touchpoint in your distribution network.
See how BeatRoute's Retailer App can power self-serve ordering, engagement, and analytics for your retailers, distributors, and influencers — with a free demo tailored to your business.