Route Optimization Software for Retail Sales and Distribution

Plan your territories better and create optimized routes that work on the ground. BeatRoute’s Route Optimization Software builds accurate beat plans by factoring in customer availability, rep offs, visit frequency, shift timings, and business-critical priorities. 

Smarter territory cutting and route planning
Designed for territory based sales execution - Route Optimization Software
Simulate resource needs before allocation
Indian Salesman doing handshake with a middle aged distributor at a distribution warehouse 1 - Route Optimization Software
Stronger visit compliance with fewer missed visits
Works across both direct and indirect channels 1 - Route Optimization Software

Step 1

Plan efficient visits with route optimization software

Profile and segment customers 3 - Route Optimization Software

Segment outlets by geography, density, and visit targets

Assign ad hoc tasks to field sales reps 1 - Route Optimization Software

Apply visit frequency, priority tags, and business rules

Use Route Optimisation for territory planning - Route Optimization Software

Add outlet holidays, visit windows, and duration constraints

Create optimized beat plans - Route Optimization Software

Set rep shifts, weekly offs, and daily capacity limits

Use Route Optimisation for territory planning - Route Optimization Software

Simulate rep requirement across territories before rollout

Assign ad hoc tasks to field sales reps 1 - Route Optimization Software

Auto-generate weekly beat plans without manual planning

Step 2

Execute sales beats accurately with optimized routes

Mark attendance with geo tagged time logs - Route Optimization Software

Sync weekly beat plans to each rep's Field Sales App

Log field activity with GPS tracking
 - Route Optimization Software

Prioritize outlet visits for daily route using geo sequencing

Suggest ideal order baskets with AI - Route Optimization Software

Log visit completion and outcomes to track visit compliance

Activate trade promotions for upsell and cross sell - Route Optimization Software

Monitor visit adherence using real-time GPS tracking

Take stock and process product returns - Route Optimization Software

Receive alerts for missed, delayed, or out-of-sequence visits

Use AI for visual merchandising - Route Optimization Software

Adjust visit order based on rep availability or on-ground changes

Step 3

Analyze route performance to improve field efficiency

Empower managers and admins with intuitive dashboards 1 - Route Optimization Software

Compare planned vs. actual visits using GPS and timestamps

Track real time performance with KPI Scorecard 1 - Route Optimization Software

Monitor visit compliance by outlet class, priority, and frequency

Measure sales uplift from every AI driven action 1 - Route Optimization Software

Identify missed visits, under-served zones, or rep overload

Send real time deviation alerts to territory managers 2 - Route Optimization Software

Simulate beat plan changes for better effort distribution

Track real time performance with KPI Scorecard 1 - Route Optimization Software

Estimate rep requirement based on evolving outlet data

Empower managers and admins with intuitive dashboards 1 - Route Optimization Software

Export performance dashboards or sync insights to analytics tools

Resources

Latest Insights & Reports

Get expert insights on how to design accurate, high-impact route plans using Route Optimization Software

FAQ

Frequently asked questions

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What is Route Optimization Software

Route Optimization software is a smart route planning tool that creates optimized beat plans based on outlet priority, visit duration, real-time traffic conditions, and field rep availability. It helps sales and distribution teams improve market coverage, reduce travel time, and cut operational costs by ensuring every store visit happens at the right time with the right resource.