Route Optimization Software for Retail Sales and Distribution
Plan your territories better and create optimized routes that work on the ground. BeatRoute’s Route Optimization Software builds accurate beat plans by factoring in customer availability, rep offs, visit frequency, shift timings, and business-critical priorities.
Smarter territory cutting and route planning
Simulate resource needs before allocation
Stronger visit compliance with fewer missed visits
Step 1
Plan efficient visits with route optimization software
Segment outlets by geography, density, and visit targets
Apply visit frequency, priority tags, and business rules
Add outlet holidays, visit windows, and duration constraints
Set rep shifts, weekly offs, and daily capacity limits
Simulate rep requirement across territories before rollout
Auto-generate weekly beat plans without manual planning
Step 2
Execute sales beats accurately with optimized routes
Sync weekly beat plans to each rep's Field Sales App
Prioritize outlet visits for daily route using geo sequencing
Log visit completion and outcomes to track visit compliance
Monitor visit adherence using real-time GPS tracking
Receive alerts for missed, delayed, or out-of-sequence visits
Adjust visit order based on rep availability or on-ground changes
Step 3
Analyze route performance to improve field efficiency
Compare planned vs. actual visits using GPS and timestamps
Monitor visit compliance by outlet class, priority, and frequency
Identify missed visits, under-served zones, or rep overload
Simulate beat plan changes for better effort distribution
Estimate rep requirement based on evolving outlet data
Export performance dashboards or sync insights to analytics tools
Resources
Latest Insights & Reports
Get expert insights on how to design accurate, high-impact route plans using Route Optimization Software
FAQ
Frequently asked questions
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What is Route Optimization Software
Route Optimization software is a smart route planning tool that creates optimized beat plans based on outlet priority, visit duration, real-time traffic conditions, and field rep availability. It helps sales and distribution teams improve market coverage, reduce travel time, and cut operational costs by ensuring every store visit happens at the right time with the right resource.
