Achieve flawless store execution with BeatRoute’s In-Store Promoter App
BeatRoute’s Brand Promoter app helps increase footfall conversions by ensuring product promoters are present when needed, execute goals with discipline, and deliver powerful in-store execution at every store.
Built for Modern Trade and General Trade Channels
Goal-Driven AI for Better Promoter Performance
Designed for promoters and merchandisers
Step 1
Plan promoter roles, tasks, and KPIs better
Define roles: promoters, merchandisers and managers
Map staff to MT stores, GT stores, counters, or activation zones
Pre-load demos, launches, or training modules by outlet type
Assign KPIs like demos, feedbacks, and offtake
Design stock checks, VM checks, and in-store surveys
Setup store wise stock norms and deviation alerts
Step 2
Execute store-wise tasks and KPI-linked actions smarter
Track attendance & grooming via GPS-tagged selfie check-ins
Record sellout and quantities of SKU offtake
Scan barcodes for SKU validation or serial numbers
Validate visual merchandising with AI image grading
Capture VM executions via photos and videos
Track POSM placement, pricing, and competitor presence
Report issues raised by dealers
Track and showcase top performers via leaderboard
Step 3
Analyze and improve store-wise performance quicker
View promoter scorecards and KPI completion by store
Monitor attendance vs. output across stores and teams
Review performance insights to refine KPIs
Analyze stock levels with stock norms to make adjustments
Solve problems with BeatRoute Copilot
Tracking issue status and resolution
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for retail brands.
Frequently Asked Questions
What is BeatRoute’s Brand Promoter App (also known as In-store Execution App)?
BeatRoute’s Brand Promoter App is a mobile-first in-store execution tool designed for promoters, merchandisers, and field marketers. Unlike generic task trackers, it is built on a goal-driven architecture where every action is tied to store-level objectives. AI-led nudges, real-time validations, and KPI workflows guide promoters to execute with purpose, improve productivity, and drive measurable campaign outcomes across General Trade, and Modern Trade stores.
