Route Optimization Software For Retail and Distribution Companies
Optimize your market coverage and utilize resources efficiently for your sales and distribution operations with the help of our Route planning software that is designed specifically for the FMCG & Consumer Goods industry.

Success Story
Learn from Perfetti Van Melle how they were able to reach 15% more outlets, while reducing their cost to serve by 10% at the same time, using our Route Optimization solution.
Capabilities
Optimize your Sales & Distribution Operations with Intelligent Route Planning Software
Creating route plans for large network of customers require lots of resources and efforts, yet it cannot be performed with 100% accuracy by human abilities. Our Software is designed to help you effortlessly create optimized route plans and delivery routes for millions of retail stores in multiple routes through mobile app.
Customer Profiling & Deduplication
Gather accurate customer data and GPS location through our front-end app with route planning software.
Territory Viability Assessment
Use the profiling data to access the profitability and viability of new or existing territories.
Sales Route Planning
Create most efficient daily, weekly & monthly visit plans for your field sales reps & managers.Â
Delivery Route Optimization
Plan effective routes for delivery vehicles to ensure cost effective & timely last mile delivery completion.
Dynamic Route Planning
Plan effective route optimization, automatically adapt and modify real time constraints.
Resource Optimization
Determine the optimal number of sales reps & delivery vehicles required to cover any territory & reduce wastages.
Minimize the cost of market coverage operations & maximize the daily visits with Optimized Routes
Boost your returns from allocated resources for sales and delivery operations. Our route planning software is designed for gathering accurate customer profiling, increasing facetime with customers, reducing travel cost and ensuring adherence to planned route optimization platform.
Assess Each Territory with Data Driven Customer Profiling
Intelligent beat planning starts with accurate data about each customer in terms of their business potential, precise GPS location, outlet type and more. Save time and effort of your sales reps when you exactly know which outlets to target for your products. Access the viabilities of new territories with cost estimation. You can use either your own existing data, or gather new data with BeatRoute before running route optimization for delivery operations.
- Get 100% accurate customer data.
- Know the right GPS location for mapping the direction easily. ​
- Classify the stores & decide your priority for each store class.
- The outlet visits can then be planned to maximize business potential.
Increase Face Time with Customers & Reduce Travel Time
Whether your operational routes are static and systematic or dynamic and scattered, there is always the best possible route to make the visit effectively. Our algorithm suggests the most cost-effective delivery route planning based on proximity, traffic, store receiving hours, your field team’s capacity, time duration of single sales reps at every single stop and more.Â
- Get optimized beat plans for your sales team while reducing the travel time and making the sales rep more efficient.
- Save the fuel cost and traveling time for significant cost reduction.
- Spend more time at each customer’s location to improve relations and increase the chances of selling more.
Optimize Sales & Delivery Resource Allocation
Route planning software is not only for creating optimized routes about creating efficient routes for your team. You can also use our software to precisely calculate the optimum number of sales reps & vehicles that you require to cover each territory efficiently.
- Assess viability of new or existing territories by finding the resources required for covering them efficiently.
- Reduce the wastage of resources in territories where you have deployed more resourced than needed, leading to low ROI.
- Increase resource deployment in territories where you have less than ideal reps or vehicles, leading to missed sales potential.
Why BeatRoute?
Modular Platform
You don’t have to buy the whole platform. Just choose one or more components to rollout and expand as you see the results.
Scalable Design
Scalable, zero-code platform that allows for a high degree of configuration without requiring time and capital investments.
Secure
Rest easy with enterprise-grade security and compliance standards. Your data is yours to command.
Offline Functionality
Designed for poor and no
connectivity areas. Sales teams can keep working as usual in no-network areas; data syncs up when they go online.
Customer Success & Support
Dedicated customer success and support that handholds you to achieve your business goals consistently.
Easy to Use
Every component of BeatRoute is designed with end users in mind. We are rated 4.2* on Play Store for our ease of use.
Offline Functionality
Designed for poor and no connectivity areas. Sales teams can keep working as usual in no-network areas; data syncs up when they go online.
Custom Automation
Use BeatRoute Matrix to create custom automations between individual BeatRoute workflows or with third party systems.
Testimonials
Here is What Our Customers Say
Achieved 10% Lower Cost of Field Sales Operations
BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time.
Mayank Pandey
Perfetti Van Melle
Achieved 30% Higher Revenue Per Retail Store
BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.
Tiffany Ngkaion
Davies Paints
Achieved 50% Higher Sales Productivity
We have witnessed 50% higher sales productivity from our sales reps in our retail channels with BeatRoute’s Goal-Driven Sales Approach.
Rahul Jha
Cosmic Nutracos
Frequently Asked Questions
BeatRoute is the world’s only goal-driven sales enablement platform for retail businesses. Whether you are in the FMCG, Consumer Durables, Manufacturing, Building Materials or Pharma industry, we empower every stakeholder in your sales and distribution network to help your achieve your sales goals.
We are an enterprise SaaS platform, which means that we have monthly and annual subscription plans which scale according to your usage and requirements.
You can view our prices here.
Not necessarily!
You can decide to subscribe either to the entire platform, or pick and choose specific components according to your current needs. You can further modify the subscription on an ongoing basis as your needs evolve.
Our sales team understands your business requirements and objectives in detail and provides you a live working demo of every component of the platform that addresses your needs. We explain the pricing, demonstrate platform capabilities in real-time and answer all your queries.