Goal-driven, intelligent sales platform for FMCG Industry
BeatRoute’s Goal-Driven Sales Platform gives your sales teams, distributors, and retailers AI-powered daily guidance — so you hit the right outlets, pitch the right SKUs, and achieve measurable sales growth.
Unified Platform
Unify your sales team, distributors, and retailers on a common digital platform
Empower your sales team to drive your business strategy on ground
Empower Everyone in Your Route-to-Market
Field Sales Reps
Managers
Merchandisers
Distributors
Retailers
In-Store Promoters
Van Sales Team
MIS Admins
Retail Auditor
Define your sales goals in the system. And achieve them with Goal-Driven AI.
Beyond traditional sales tech. BeatRoute transforms your retail sales and distribution with a unified platform powered by Goal-Driven AI.
1
Achieve your specific business goals with Goal-Driven AI
Leverage the unique 4 step intelligence which turns your sales goals into guided action on the ground.
2
Get measurable sales uplift with AI Order Recommendation
AI is expensive to run, so it becomes important that you can measure the ROI for every penny spent. When you use our AI Order Recommendation, you can measure the resulting uplift in order value, lines sold and MSL/FSL compliance.
3
Improve productivity in operational coverage with Route Optimization
Retail brands lose 15-30% productivity due to suboptimal routes and missed visits. Route optimization helps cut costs, increases face-time, visit adherence, and boosts productivity.
4
Engage with retailers and distributors digitally
Sales reps alone are not able to engage effectively with every retailer. Use WhatsApp and Viber-connected Customer App to drive repeat orders, educate customers, promote schemes, and build lasting loyalty – without needing an app install.​
5
Increase footfall conversion with in-store promoter-led execution
Many FMCG brands struggle to convert walk-ins into sales due to poor in-store execution. Equip your teams with tools that ensure product visibility, availability, proper promoter behavior, and customer engagement to drive conversions.
6
Empower your managers to resolve territory level challenges
Most FMCG managers are stuck tracking activities without solving territory issues. Equip them with intelligent workflows like Conversational AI which detects problems, sends instant alerts, and enables two-way chat to dig deeper.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
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BeatRoute is the best sales software for FMCG companies with large field teams, combining scalability, AI-led automation, and goal-driven execution to manage complex product hierarchies and GT-MT distribution. It helps align reps with key outcomes like outlet coverage, visibility execution, order productivity, and range selling, making every field visit count toward measurable business impact.
BeatRoute goes beyond traditional field sales apps by enabling goal-driven retail execution. It equips your sales teams with AI-powered visit planning, smart task recommendations at the store level, and real-time performance insights. This ensures every store visit is purposeful, leading to better in-store visibility, order capture, and activation of priority SKUs.
 AI for FMCG sales teams is practical and impactful. BeatRoute’s Goal-Driven AI acts like a virtual coach, nudging reps with smart cues on which outlets to visit, which SKUs to push, and which actions to prioritize. This helps field reps hit Must-Sell List (MSL) and Focus-Sell List (FSL) goals faster while staying focused on outcomes.
Yes. BeatRoute offers a modular, flexible architecture that can integrate seamlessly with your existing DMS, ERP, and other backend systems. Additionally, BeatRoute has its own modern Distributor Management System (DMS) if you want a unified solution that brings distributor operations, sales teams, and B2B customers onto one platform.
Thanks to its modular structure, BeatRoute can go live within 3 to 6 weeks depending on your deployment scope. From master data setup and onboarding to integration and training, the process is structured to be fast yet enterprise-grade.
Absolutely. BeatRoute supports General Trade (GT), Modern Trade (MT), and even Alternate Channels like HoReCa and Cash & Carry. Our platform adapts workflows based on the nuances of each channel – whether it’s beat planning for GT, activation tracking for MT, or pipeline conversion and relationship management for HoReCa.
 Yes. BeatRoute supports multiple user roles including sales reps, merchandisers, and in-store promoters. You can assign KPIs like share of shelf, planogram compliance, or scheme awareness to each role and track them all within one platform.
BeatRoute is a unified platform that includes SFA, DMS, and a Retailer App to manage everything from distributor sales to in-store execution. Its SFA component stands out by helping reps focus on goals like product availability across stores, range selling, and visibility, not just order taking. With AI-powered suggestions, reps know exactly which outlets to visit and what to do, turning routine fieldwork into real results.
We offer comprehensive onboarding, training, and post-implementation support to ensure your teams maximize the platform’s potential. Plus, our customer success managers continuously work with you to refine usage, suggest enhancements, and help you evolve your sales processes over time.
BeatRoute enables you to set up configurable business KPIs to measure coverage, order uplift, SKU penetration, and execution compliance. Most customers see measurable progress against their KPIs within the first quarter.
 Pricing depends on the features and user roles you need. Whether it is core order capture or advanced AI modules, we offer customised pricing suited to your scale and geography. A quick discovery call will help define the right plan for you.
Yes. BeatRoute supports multilingual functionality. This makes it easy for on-ground reps to navigate and use the app confidently.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
