Visual Merchandising Software that never misses a shelf
From AI-graded planogram compliance to real-time POSM audits, BeatRoute’s Visual Merchandising software ensures your brand not only shows up — it shows up right.
Built for display-heavy, brand-first categories
Designed for reps, promoters & beauty advisors
Works across GT, MT, salons, chemists & modern retail
Step 1
Plan your visual merchandising better
Define VM campaigns with planograms, POSM, shelf-share, and display layouts
Upload benchmark images and guidelines by outlet type or region
Target by store profile, geography, class, or sales velocity
Set compliance KPIs: face count, share of shelf, visibility score
Map SKU visibility goals to campaigns or store clusters
Schedule audits aligned with promotions or sales pushes
Step 2
Execute your visual merchandising smarter
Capture store visuals via mobile app, even offline
Auto-log time, geo-tag, outlet & campaign ID with each image
Use AI for instant planogram grading against benchmarks
Verify POSM placement, branding quality, and visibility
Record gaps like missing SKUs, expired POSM, competitor activity
Upload images, videos, or notes for rich visual insights
Send non-compliance alerts to supervisors in real time
Tag images for reporting, training, or audit trail reuse
Step 3
Analyze and improve your VM performance quicker
Track compliance scores by campaign, region, or store type
Get CuesBOT nudges for gaps or rep training needs
Break down face count, shelf share, and SKU visibility
Monitor store-wise and rep-wise audit performance
Identify low-performing outlets for targeted VM intervention
Build dashboards with image evidence and heatmaps
Correlate VM compliance with sales uplift and offtake data
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
Frequently Asked Questions
What is visual merchandising software?
Visual merchandising software is a mobile-based tool that helps retail brands audit, standardize, and measure in-store displays. It ensures compliance with planograms, POSM placement, and branding norms using AI-based scoring. This improves visibility, consistency, and retail ROI.
Who should use BeatRoute’s visual merchandising solution?
BeatRoute is ideal for FMCG, Personal Care, Beauty, Consumer Durables, and Modern Trade brands. It provides structured execution, accurate compliance audits, and clear insights. Enterprises seeking measurable retail performance improvements benefit most.
Does BeatRoute support visual merchandising audits in rural or general trade outlets?
Yes, BeatRoute works seamlessly in rural and general trade outlets. The app supports offline usage and automatically syncs audits when connectivity is restored. This makes it reliable for remote retail locations.
How is BeatRoute different from basic photo-based merchandising apps?
BeatRoute goes beyond photo capture, offering AI-driven compliance scoring, POSM tracking, and sell-out impact analysis. It delivers actionable insights rather than just visual proof. Real-time alerts highlight compliance gaps immediately.
Can BeatRoute integrate visual merchandising audits with my existing sales or promotional workflows?
Yes, BeatRoute integrates smoothly with Sales Force Automation (SFA), Distributor Management Systems (DMS), and promotional workflows. Its unified platform aligns VM tasks with sales activities and campaign goals. Integration ensures streamlined operations.
How quickly can we see results after implementing BeatRoute’s VM solution?
Brands typically see improvements within the first month. Real-time dashboards quickly reveal merchandising compliance and execution quality. Rapid adjustments help maximize retail impact.
Can BeatRoute measure the ROI of our visual merchandising initiatives?
Yes, BeatRoute links merchandising compliance directly to sales uplift. It clearly shows ROI for each merchandising initiative. This helps brands invest smarter in future campaigns.
Does BeatRoute’s visual merchandising software provide insights into competitor activities?
BeatRoute enables competitor display audits within regular workflows. It provides competitive intelligence, allowing proactive merchandising adjustments. Brands stay strategically ahead in retail execution.
Is BeatRoute’s visual merchandising solution customizable to my brand’s requirements?
Yes, BeatRoute is highly configurable for auditing parameters, compliance rules, and scoring criteria. Customization ensures alignment with your specific merchandising guidelines. Tailored KPIs enhance operational effectiveness.
How do I evaluate visual merchandising software for my business?
Start by requesting a free demo here. Our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.