Kanika Agrawal
Content Strategist, BeatRoute
Kanika wrote our retail audit checklist and turns what customers learn into practical guidance.
View profileRetail Audit Software for Retail Brands
Retail audit software is a store audit app that a brand's field team uses to check how its products are stocked, priced and displayed in retail stores the brand does not own. In BeatRoute's store audit app, the rep holds each shelf to your benchmark image during the visit, and every gap becomes a ticket while the rep can still fix it.
Trusted by Category Leaders Worldwide
- field users
- 100,000+
- countries
- 20+
- Enterprise Brands
- 200+
An audit is worth what it fixes before the rep leaves
Many audit programmes review the photos after the rep has moved on. A missing facing is easiest to fix while the rep is at the shelf and the stock is in the back room.
| Photo-collection audit | BeatRoute retail audit | |
|---|---|---|
| Scoring | A manager's review, after the visit | Checked in the visit against your benchmark, with AI grading in field runs |
| Consistency | Two reps, two different scores | One benchmark per outlet type, class and region |
| Corrective action | A finding in a deck | A ticket raised in the app and tracked to closure |
| Proof | A photo with no context | Time, geo-tag, outlet and campaign ID on every photo |
| Stores with no signal | Needs a working connection | Captures offline and syncs when signal returns |
How BeatRoute's retail audit software runs a store audit
Set the standard once, check it in the store, then act where execution slips.
Set brand standards for each store type
Build your retail audit checklist and workflow in the software once: a benchmark image and the checks for each outlet type, class or region.
Key features
- Planograms and visual SOPs preloaded on every audit
- Checks timed to each promotion
Run the audit and fix the gap in the same visit
In the retail audit mobile app, the rep checks in, photographs the shelf and sees what is missing before leaving. The VM Audit AI Agent, in field runs, grades the photo on the spot.
Key features
- Geo-tagged selfie check-in verifies the visit
- Missing SKUs, prices, POSM and competitor activity in one pass
- Each issue raised as a ticket with an owner
- Supervisor alerted when a store falls below target
Get store audit insights by store, region and channel
BeatRoute's retail audit software rolls each store's audit data up into brand compliance, share of shelf and face count, so you see where execution slips, with the photo behind every insight.
Key features
- Copilot flags the outlets and reps that need attention
- Compliance shown next to sales uplift and off-take
Who runs the audit changes what it should ask
Each role gets its own BeatRoute audit, sized to the time that person has at the shelf.
Sales reps on an order visit
The audit shares the visit with the order, so it checks only what costs sales: must-sell SKUs, price and the promotion's display, in one shelf photo.
SFA software for field sales teams
Merchandisers in supermarkets and chains
A shelf visit carries the full audit: planogram, share of shelf, POSM and competitor activity, against the chain's benchmark.
Visual merchandising software
Promoters and beauty advisors
In one store all day, they run a short daily audit: attendance at check-in, stock on the counter and what shoppers bought.
Promoter appResults from BeatRoute customers
From published case studies, customer films and reviews.
★★★★★
“The main Objective of engagement was to measure the width of distribution, visibility, and availability. We are able to measure this and plug the gaps.”
★★★★★
“BeatRoute provides powerful tools for tracking sales performance, route adherence, and merchandising execution…”
★★★★★
“BeatRoute has also given us far better market visibility, which helps us make smarter decisions at all levels.”
★★★★★
“It has empowered our field teams, simplified operations, and brought clarity to every level of sales execution.”
What to judge before you choose retail store audit software
Two questions for any retail audit software demo, whether your audit teams are reps, merchandisers or promoters.
- Can you change one chain's checks without rebuilding the audit for every other store?
- Does the audit run in the same app as orders and visits?
BeatRoute suits brands whose reps, merchandisers or promoters check stores the brand does not own; a retailer auditing its own stores for safety and operations needs a store operations tool instead.
The surest test is a pilot: one region, one promotion, so every store has the same display to get right. Then compare two numbers with a region on its old audit: display compliance, and the share of gaps fixed in the same visit.
Frequently Asked Questions
How does image recognition work in BeatRoute's retail audit software?
BeatRoute's VM Audit AI Agent, now in field runs with customers, uses AI to score each shelf photo for visual merchandising compliance. It reads the photo against the outlet type's benchmark and scores planogram, share of shelf, face count and POSM. Shelf audits with it cost about 80% less than manual audits and 40% less than machine-learning audits.
How do I automate retail store audit reports?
Each audit feeds the reports as it is submitted, so managers see the insights from every retail store audit without anyone building a deck. They can ask BeatRoute Copilot a question in plain words.
Is a retail audit the same as a visual merchandising audit?
A visual merchandising audit is one part of a retail audit: it checks the display against the planogram. A retail audit also covers stock, price, competitor activity and whether the promoter was there.
What does retail store audit software cost?
BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial. The price of retail audit software depends on how many people run audits and which modules you add, such as field sales or distributor management.
Written by the people who work with brands' field teams
Updated
Nikhil Chaudhary
VP of Marketing, BeatRoute
Nikhil leads marketing at BeatRoute and hosts The BeatRoute Podcast with sales leaders at retail brands.
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