How a Leading Auto & Lube Oil Brand Improved Sales Productivity in India with BeatRoute SFA Software
At a Glance
- Industry
- Auto, Tires & Lube Oil
- Region
- India
- Primary Goal
- Improve field sales productivity and retailer engagement
- Key Challenges
- Low productivity, poor segmentation, weak order collection strategy
- Solution Deployed
- BeatRoute Sales Team App, WhatsApp Retailer App, Gamification, DMS Integration
- Improved visit adherence
- smarter order collection
- stronger rep performance
What challenges was this auto and lube oil brand facing?
As one of the world’s largest two-wheeler manufacturers, the company needed to enhance field sales execution and optimize its service to retailers across an expansive and diverse network.
- Low productivity among the sales team, impacting outlet coverage and daily execution
- Limited ability to service retailers efficiently, especially in high-potential zones
- Lack of retailer profile segmentation and beat planning, resulting in poor visit adherence
- No recommendation-based order collection, leading to low order relevance
- Fragmented retailer communication, with no self-service channel for engagement
What solution was implemented by BeatRoute?
The company adopted BeatRoute to streamline sales processes, improve engagement, and build a digitally empowered retail network.
- Deployed BeatRoute’s Sales Team App for digitized execution and performance monitoring
- Integrated BeatRoute with the company’s DMS via Snowflake, enabling real-time data sync
- Rolled out the WhatsApp-based Retailer App, providing retailers with a self-ordering tool
- Introduced gamified KPIs and execution logic, creating a performance-driven field culture
What Changed for this auto and lube oil brand?
The company witnessed significant improvements in execution quality and retail collaboration within months of deployment which includes:
- Improved visit discipline and field productivity, driven by structured workflows
- Higher order accuracy and frequency, through input-based order recommendations
- Faster retailer engagement, enabled by a familiar and intuitive WhatsApp channel
- Stronger data-backed execution planning, supported by connected systems and real-time visibility
Why BeatRoute
For this auto and lube oil brand, BeatRoute’s Goal-Driven AI ensures execution against retailer-level order and visit goals. Gamified workflows, input-based order suggestions, and a WhatsApp retailer channel give the field team and dealers one connected way to hit their numbers every week.
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