Promodiser App for Retail Brands in the Philippines
BeatRoute is the product promoter app your promodisers use in supermarkets, drugstores and department stores. You see each check-in, sell-out report and shelf photo by store and agency the same day, not in a Viber thread at night. A promodiser looking for the app? Ask your supervisor or agency for the login.
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Agency promodisers: the hours you pay for but rarely see
A promodiser app is the phone app your promodisers and merchandisers use on shift, with a dashboard for the managers who run them. Most Philippine brands hire promodisers through agencies, for stores their managers cannot visit every day, and the app turns those hours into records you can check. On each shift, the promodiser:
- Takes a selfie at check-in and check-out, tagged to the store's location.
- Reports sell-out by SKU and the stock left on the shelf.
- Shoots the display so it can be checked against the planogram.
- Logs demos, samples and competitor promos seen in the aisle.
- Tracks their sales against target and the incentive earned so far.
A diser (merchandiser) who keeps the shelf full checks in, counts stock and shoots the display; a promodiser who sells does all five. You set which tasks each role sees.
Promoter Management Software: What You See and Do
- Store IDCityAssociated PromoterSantos Sari-SariManilaMark ReyesDela Cruz MartManilaJoy SantosDaily Needs StoreManilaAna Bautista
Before the Shift: Staff, Target and Brief
Each promodiser in the right store, with a target
Staff the Busiest Counters First
Put your best promodisers where most shoppers are
Give Every Shift a Target
Set goals for units sold, demos and samples per promodiser
Brief Them on Their Phone
Send demo scripts, launch briefs and training by store type
During the Shift: See Every Store
Reports arrive once the phone has signal, so gaps are fixed that day
Read Sell-Out and Inventory Reports
Read daily sell-out by SKU and the stock left on each shelf
Grade the Display From a PhotoAI
Grade share of shelf and display with the VM Audit AI Agent, in field runs with customers
Trust Each Check-InAI
Flag reused photos, GPS mismatches and duplicate scans with BeatRoute Copilot
3 promoters reported lower sales this month.
Which promoters reported lower sales?After the Shift: Compare and Pay
Who fell behind this week, in time to act
Weigh Hours Against Sales
Set time in store against sell-out to see who sells
Compare Agencies Side by Side
Rank attendance and sell-out by the agency behind each promodiser
Pay Incentives on Checked Sell-Out
Pay incentives on verified sales, synced with HR or payroll
Mega Fishing Runs BeatRoute From Field Sales to Trade Marketing
Sales team first, then distributors and trade marketing.
From onboarding to rollout, the experience with BeatRoute has been seamless. We now use it across all our teams, from field sales to trade marketing, and it continues to help us stay focused on the right execution levers.
What to Judge a Promodiser App On
Almost any app can mark attendance. Judge it on what it records after the check-in, for agency promodisers whose hours you cannot see.
What to Measure in Each Kind of Store
The app is the same everywhere. What you hold the promodiser and the agency to changes with the store.
Supermarkets and hypermarkets
One promodiser covers many SKUs in an aisle and pushes the promo pack, most of all before Christmas. Measure gaps fixed, share of shelf and sell-out during the promotion, by chain.
Modern trade promoter guide→Drugstores and beauty counters
In a drugstore, shelf placement matters most. At a beauty counter, the promodiser sells through advice and trials. Measure trials, counter stock and daily sell-out.
Cosmetics→Department store and appliance sections
Most sales start with a demo and end with a serial number scan. Measure demos, how many become sales, and sell-out value.
Consumer durables→Relevant resources
The Philippine Modern Trade Playbook: Proven Strategies from Four Retail Brands
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How Product Promoters Drive In-Store Sales with Field Force Automation
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How a Product Promoter App Grows Modern Trade Sales
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Read moreSee the screens your promodisers and managers would use
Watch a short product tour, then plan a pilot in a few stores.
Frequently Asked Questions
What is a promodiser?
A promodiser is a promoter and merchandiser in one. They work in a store for a brand, advise shoppers, win the sale at the shelf and keep it stocked.
I am a promodiser. What does the app record about me?
Your location, the time and a selfie at check-in and check-out, plus the sales, stock and photos you report. Your company or agency gives you the login.
Does it work when promodisers are hired through an agency?
Yes. Each promodiser is tagged to the agency that supplies them, so you can compare agencies on verified attendance and sell-out per store before you renew a contract. That matters because you pay the agency for hours you cannot see.
How should I test a promodiser app before rolling it out?
Run a pilot in a few stores in one city, such as Metro Manila or Cebu, for one whole promotion. Compare sell-out per promodiser, missed check-ins and rejected shelf photos with similar stores not on the app. If the pilot gives you no clearer data or better sell-out, do not roll it out.
Who is BeatRoute's promoter app for, and how is it priced?
BeatRoute suits brands with promoters across many stores, often hired through agencies, who want sell-out, display checks and incentives in one place; if you have a few promoters and only need to know they turned up, a simple attendance app will do. BeatRoute is subscription software, priced by module and team size on annual contracts, with no free trial.