Promoter App for Promodisers in the Philippines
BeatRoute is the app your promodisers use in supermarkets, drugstores and appliance shops, with a dashboard for the managers who run them. They check in at the store, record sell-out and stock, and photograph the shelf. You see it by store and by agency during the shift, not in a Viber thread at night. Are you a promodiser? Ask your supervisor or agency for the login.
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What a promoter app does for a promodiser
A promoter app is the phone app your promodisers use during their shift, plus the dashboard their supervisors and head office use to run them. It replaces the Viber photos, paper sales sheets and end-of-day texts that most promodiser teams start with.
In a normal shift, a promodiser uses it for six jobs:
- Check in with a selfie and a location check, so you know the hours you pay an agency for were spent in the store.
- Record sell-out by SKU and the stock left on the shelf, at the counter, every day.
- Photograph the display and planogram (the agreed shelf layout), which AI grades against your standard.
- Note competitor promos, prices and new launches, with a photo as proof.
- Open product training, demo scripts and the day's tasks on the phone.
- See their own sales against target, and the incentive those sales have earned.
Together, those records show which promodisers change what shoppers buy and which only fill hours. That is what the budget has to prove.
Manage Promodiser Performance End to End With BeatRoute
- Store IDCityAssociated PromoterSantos Sari-SariManilaMark ReyesDela Cruz MartManilaJoy SantosDaily Needs StoreManilaAna Bautista
Set Up Every Promodiser Before the First Shift
Our promoter management software puts each promodiser in the right store, with clear targets and the training they need before they start
Assign Promodisers to the Right Stores
Staff each counter by footfall and sales potential, so your best promodisers cover the busiest Metro Manila and Cebu stores
Set Promodiser KPIs That Drive Results
Set targets for demos, shopper feedback and units sold, so each promodiser knows what a good day looks like
Prepare Promodisers for Every Store
Put demo scripts, launch briefs and product training on the promodiser's phone, set by store type
Keep Store Stock and Execution on Track
Set the stock each store should hold and check displays with photo audits, so products stay on the shelf and look right
✦ AI Audit ReviewShare of Shelf63%Face Count38Planogram82%Take a selfie at the customer
Mark AttendanceTurn Store Presence Into Sales
During the shift, promodisers keep selling while every check-in, sale and shelf photo is recorded as it happens
Verify Promodiser Attendance at Every Store
A GPS-tagged selfie at check-in confirms the promodiser is in the store, and lets a supervisor check grooming and uniform
Capture Sell-Out and SKU Offtake
Record sell-out at the counter with barcode and serial number scans
Improve Visual Merchandising With AIAI
The VM Audit AI Agent reads share of shelf, display compliance, pricing, and competitor presence from one photo
Give Promodisers More Time to Sell
Promodisers log demos and raise store issues in a few taps, so more of the shift goes on selling
3 promoters reported lower sales this month.
Which promoters reported lower sales?Measure and Improve Promodiser Performance
Our promoter management software shows which promodisers and stores are falling short, so managers act this week instead of at month end
Measure Promodiser Performance by Store
Scorecards show each promodiser's progress against target, so you can see your best people and the stores that need help
Connect Promodiser Attendance to Output
See which promodisers turn their hours in the store into demos and sales, and which ones do not
Keep Promodiser Field Data AccurateAI
Use BeatRoute Copilot to flag duplicate scans, GPS mismatches, reused photos, and other suspicious entries
Pay Promodiser Incentives on Verified Sell-Out
Work out each promodiser's incentive from checked sell-out against their target, and sync payouts with your HR or payroll system
What Cosmic Nutracos Saw After Rolling Out BeatRoute
Cosmic Nutracos ran BeatRoute with sales KPIs, store visit tracking and campaign forms for its merchandising plans.
With BeatRoute, we observed a 20% increase in sales across retail counters within months.
What to Judge a Promoter App On
Almost any app can mark attendance. Judge it on what it records after the check-in: sales, the shelf, and whether you can trust the data.
How a Promoter App Works in Different Stores
The app is the same everywhere. What a promodiser does in a shift, and what you should measure, depends on the store.
Supermarket and hypermarket chains
The promodiser looks after many SKUs in one aisle. The job is a full shelf, the right display and the right price, then pushing the promo pack, especially in the Christmas build-up. Measure share of shelf, gaps fixed and sell-out during the promotion. Reports roll up by chain, so you and the key account team work from the same numbers.
Modern trade promoter guide→Appliance and gadget shops
Sales are few and large, and most start with a demo. The promodiser logs each demo, scans the serial number at the sale and notes what shoppers asked for. Measure demos, how many turn into sales, and sell-out value.
Consumer durables→Beauty counters and drugstores
At a beauty counter the promodiser sells through advice and trials, so grooming and a tidy counter matter. In a chain pharmacy, shelf availability and placement matter most. Use the check-in selfie to check grooming, run counter stock checks and track daily sell-out.
Cosmetics→Relevant resources
Promoter productivity, in-store advocacy and modern trade execution in the Philippines.
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Read moreStart with a pilot in a few stores
Plan a pilot in a handful of Philippine stores with our team, then judge it on sell-out per promodiser and missed check-ins. A demo is where that plan starts.
Frequently Asked Questions
What is a promodiser?
A promodiser, also called a store promoter or sales promoter, works inside a supermarket, drugstore or appliance shop on behalf of a brand. They show products, advise shoppers and try to win the sale at the shelf. A promodiser is judged on the sales they make, not only on turning up.
What is a promoter app, and what is promoter management software?
A promoter app is what the promodiser uses on the phone: check-in, sell-out, stock, shelf photos and tasks. Promoter management software is the manager's side. It covers who works in which store, targets, attendance, daily sell-out, display checks and reports on who is performing. BeatRoute gives you both on one platform.
I am a promodiser. Where do I get my company's promoter app?
Ask your supervisor or the agency that hired you. Brands use BeatRoute to manage their own promodisers, so each brand gives its team the login and download link. This page is for the sales and trade marketing leads who run promodiser teams.
Can the app catch fake check-ins or reused photos?
It can. Every check-in carries a selfie, a location and a time. BeatRoute Copilot flags duplicate scans, GPS mismatches, reused photos and other odd entries. A supervisor checks those exceptions, not every record, which also protects the honest promodiser.
Can I measure promodiser time in store, not just attendance?
BeatRoute records the location and time at check-in and check-out, so you see the real time spent in each store rather than a shift roster. Set that against sell-out, bills per hour and range sold, and you see which promodisers turn their hours into sales and which are only present.
Does it work when promodisers are hired through an agency?
Yes. Each promodiser is tagged to the agency that supplies them, so you can compare agencies on attendance and sell-out. Verified check-ins matter most here, because you settle agency billing for hours you cannot see.
How are promodiser incentives worked out?
From the sell-out each promodiser records and you check, against the target set for them. Promodisers see their progress in the app during the month. BeatRoute can sync attendance and payout figures with your HR or payroll system, so nobody rebuilds them in Excel at cut-off. It also connects with ERP and CRM systems.
How should I test a promoter app before rolling it out?
Run a pilot in a few stores in one city, such as Metro Manila or Cebu, for a full month or one whole promotion. Compare sell-out per promodiser, missed check-ins and rejected shelf photos with similar stores that are not on the app. If the pilot stores do not give you clearer data and better sell-out, do not roll it out.
Who is this promoter app for?
If you have a few promodisers and only need to know they turned up, a simple attendance app will do. BeatRoute suits brands with promodisers across many stores, often hired through agencies. They want sell-out, display checks and incentives in one place. Nurturemed Pharma raised PMR productivity by 20% (Nurturemed case study), and a leading paints brand lifted sales productivity by 30% (paints brand case study).