Product Promoter App for Philippine Modern Trade
Turn promodisers from passive brand presence into active sales drivers. Every promoter in every supermarket advocates for the brand, influences the purchase, closes the sale and records it, executing the plan at the counter.
Built for Modern Trade and General Trade Channels
Goal-Driven AI for Better Promoter Performance
Designed for promoters and merchandisers
⊢Trusted by Philippine brands like Monde Nissin and Unilab⊣
Product promoter presence isn't enough
Brands invest in product promoters to generate incremental sales that exceed their investment. They expect promoters to deliver a positive ROI by influencing purchase decisions and driving higher sales. However, in most cases, they are not able to achieve this because they focus only on ensuring product availability and visibility, while paying less attention to ensuring advocacy.
BeatRoute enables promoters to drive all three levers by ensuring availability is improved, visibility is executed, and advocacy actually happens at the store level. This turns promoter deployment from a cost center into a driver of tertiary sales growth.
Plan
Define roles: promoters, merchandisers and managers
Set up role-based workflows so every promoter, merchandiser, and manager has the right tasks, permissions, and reporting structure.
Map staff to MT stores, GT stores, counters, or activation zones
Assign promoters to specific modern trade stores, general trade outlets, counters, or activation zones for clear ownership and coverage.
Pre-load demos, launches, or training modules by outlet type
Equip promoters with the right demo scripts, launch content, and training modules based on the outlet type they are working in.
Assign KPIs like demos, feedbacks, and offtake
Set up and assign KPIs across demos, customer feedbacks, and SKU offtake so every promoter knows exactly what to deliver in-store.
Design stock checks, VM checks, and in-store surveys
Configure structured stock checks, visual merchandising audits, and in-store surveys to capture the data that matters at every visit.
Setup store wise stock norms and deviation alerts
Define store-wise stock norms and trigger real-time alerts the moment inventory deviates from the expected levels.
Execute
Track attendance & grooming via GPS-tagged selfie check-ins
Promoters check in with GPS-tagged selfies that confirm location, mark attendance accurately, and capture grooming compliance against brand guidelines.
Record sellout and quantities of SKU offtake
Capture sellout and SKU-wise offtake quantities directly from the field to keep your sales picture accurate and timely.
Scan barcodes for SKU validation or serial numbers
Scan SKU barcodes or serial numbers to validate the right products at the right counters and prevent execution errors.
Validate visual merchandising with AI image grading
Use AI-based image grading to validate visual merchandising executions against brand standards, instantly and objectively.
Capture VM executions via photos and videos
Promoters capture VM executions through photos and videos for a clear, evidence-backed view of in-store visibility.
Track POSM placement, pricing, and competitor presence
Log POSM placement, on-shelf pricing, and competitor activity to protect brand share and respond faster to market moves.
Measure
View promoter scorecards and KPI completion by store
Review promoter scorecards and KPI completion by store to see who is delivering and where intervention is needed.
Monitor attendance vs. output across stores and teams
Compare attendance against output across stores and teams to surface productivity gaps and reward consistent performers.
Review performance insights to refine KPIs
Use performance insights to continuously refine KPIs so promoter goals stay aligned with what actually moves the business.
Analyze stock levels with stock norms to make adjustments
Analyze stock levels against defined norms across stores to make timely adjustments and avoid stock-outs or overstock situations.
Solve problems with BeatRoute Copilot
BeatRoute Copilot helps managers detect anomalies, flag duplicate or suspicious entries, and solve in-store problems faster with AI.
Tracking issue status and resolution
Track the status and resolution of every issue raised in-store, ensuring nothing slips through the cracks.
What our customers are saying: real results & testimonials
“With BeatRoute, we observed a 20% increase in sales across retail counters within months.”
— Indrani Lahiri, Cosmic Nutracos
Resources
Relevant resources
Promoter productivity, in-store advocacy and modern trade execution in the Philippines.
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Read moreFrequently Asked Questions
What does a product promoter app give a promodiser?
A clear day. Which counter to work, which SKUs to push, what the display should look like. Plus a simple way to record sales and shelf conditions as they happen.
How is a promoter app different from a field sales app?
The promoter lives in one store and sells to shoppers; the rep moves between stores and sells to owners. Same platform and outlet universe, different daily flow for each role.
What do brands learn from promoter activity?
Tertiary sales per store and per promodiser, conversion against footfall, and which stores earn or waste a promoter's day.
Does the promoter app verify attendance honestly?
Check-ins are geo-verified at the store, settling attendance and agency billing with evidence. It protects the promodiser's record too.
Can promoters run in-store promotions from the app?
Yes. Sampling drives, bundle offers and seasonal pushes arrive as structured tasks with capture built in, so a Christmas-season display in a Metro Manila supermarket runs the way it was designed.