Product Promoter App forPhilippine Modern Trade

Turn promodisers from passive brand presence into active sales drivers who advocate for the brand, influence the purchase and close the sale at the counter.

Trusted by Philippine brands like Monde Nissin and Unilab

100,000+
field users
20+
countries
200+
Enterprise Brands
Perfetti
Valvoline
Godrej
Hero
JSW Paints
Aava
Duroflex
Redington

Product promoter presence isn't enough

Brands invest in product promoters to generate incremental sales that exceed their investment. They expect promoters to deliver a positive ROI by influencing purchase decisions and driving higher sales. However, in most cases, they are not able to achieve this because they focus only on ensuring product availability and visibility, while paying less attention to ensuring advocacy.

BeatRoute enables promoters to drive all three levers by ensuring availability is improved, visibility is executed, and advocacy actually happens at the store level. This turns promoter deployment from a cost center into a driver of tertiary sales growth.

Manage In-Store Promoter Performance End to End With BeatRoute

  1. Set Up Every Promoter for In-Store Success

    Our promoter management software puts the right promoters in the right stores, fully prepared and measured to enhance in-store sales

    Assign Promoters to the Right Stores

    Staff each counter based on footfall and sales potential, so coverage follows opportunity

    Set Promoter KPIs That Drive Results

    Set targets for demos, customer feedback, and SKU offtake so success is defined before day one

    Prepare Promoters for Every Store Visit

    Give promoters the demos, launch content, and training material they need

    Keep Store Stock and Execution on Track

    Set stock norms and run visual merchandising audits so products stay available and displayed right

  2. VM Audit AI shelf
    ✦ AI Audit Review
    Share of Shelf63%
    Face Count38
    Planogram82%

    Turn Store Presence Into Sales

    Our promoter management software helps in-store promoters make every visit more productive by improving visibility, driving offtake, and acting on sales opportunities

    Verify Promoter Attendance at Every Store

    Use GPS-tagged check-ins to verify attendance, location, and grooming standards

    Capture Sellout and SKU Offtake

    Record sellout at the counter with barcode and serial scans so every unit is verified

    Improve Visual Merchandising With AIAI

    The VM Audit AI Agent reads share of shelf, display compliance, pricing, and competitor presence from one photo

    Improve Promoter Productivity

    Help promoters run demos, raise store issues, and spend more time selling

  3. 3 promoters reported lower sales this month.

    Which promoters reported lower sales?

    Measure and Improve Promoter Performance

    Our promoter management software helps teams identify execution gaps and take corrective action where results are falling short

    Measure Promoter Performance by Store

    Compare promoter scorecards and KPI completion to identify top performers and stores that need attention

    Connect Promoter Attendance to Output

    Compare time spent in-store with demos, offtake, and sales influenced to identify productivity gaps

    Keep Promoter Field Data AccurateAI

    Use BeatRoute Copilot to flag duplicate scans, GPS mismatches, reused photos, and other suspicious entries

    Align Promoter KPIs With Business Results

    Refine targets and stock norms around the activities that actually grow sales

Customer Results That Prove BeatRoute’s Product Promoter App Works

Indrani Lahiri, Cosmic Nutracos
FMCG
With BeatRoute, we observed a 20% increase in sales across retail counters within months.
Indrani LahiriCosmic NutracosCosmic Nutracos

The promoter app that makes every promodiser sell

Frequently Asked Questions

What does a product promoter app give a promodiser?

A clear day. Which counter to work, which SKUs to push, what the display should look like. Plus a simple way to record sales and shelf conditions as they happen.

How is a promoter app different from a field sales app?

The promoter lives in one store and sells to shoppers; the rep moves between stores and sells to owners. Same platform and outlet universe, different daily flow for each role.

What do brands learn from promoter activity?

Tertiary sales per store and per promodiser, conversion against footfall, and which stores earn or waste a promoter's day.

Does the promoter app verify attendance honestly?

Check-ins are geo-verified at the store, settling attendance and agency billing with evidence. It protects the promodiser's record too.

Can promoters run in-store promotions from the app?

Yes. Sampling drives, bundle offers and seasonal pushes arrive as structured tasks with capture built in, so a Christmas-season display in a Metro Manila supermarket runs the way it was designed.