Visual Merchandising Software & Audit App for Philippine Retail Brands
Your promodisers already photograph shelves. This visual merchandising software grades each photo against the standard you set for that store type, during the visit. Nobody scrolls a Viber thread at month end to find the gap.
Built for categories won on the display
Made for promodisers, reps and supervisors
Runs in sari-sari stores, supermarkets, drugstores and salons
⊢Brands in 20+ countries run field execution on BeatRoute⊣
What visual merchandising software checks on your shelves
The promodiser takes a photo of the shelf or display at each stop. The app grades it against the standard for that kind of store, so a sari-sari store counter is not marked against a supermarket aisle. Supervisors read compliance and share of shelf by store, chain and territory instead of by whoever posted last in the group chat.
From each photo, BeatRoute's VM Audit AI Agent, now in field runs with customers, reads five things:
- Does the shelf match the planogram you uploaded?
- How many facings and how much shelf is yours?
- Which of your SKUs are on the shelf and easy to see?
- Is the POSM up, undamaged and on-brand?
- Which competitor SKUs, offers and prices sit beside yours?
This is for brands whose promodisers visit stores they do not own. A retailer designing its own layout or 3D planograms needs planogram software instead.
Manual checklists
A promodiser ticks a checklist or posts to Viber.
The score depends on who is reading the photo.
Machine-learning audits
Software reads the photo after the visit.
The gains in speed and cost are moderate.
BeatRoute VM Audit AI Agent
Grades the photo against your benchmark in the store, so the promodiser fixes the gap on the same visit.
Audits cost about 80% less than manual checks and 40% less than machine-learning audits.
How the app runs a store audit, from standard to sales
Write down the display you expect
One standard per store type.
Spell out the shelf you are paying for
A campaign holds its planogram, product placement, POSM, share of shelf target and display layout
Hold a sari-sari store to its own standard
Benchmark images and guidelines are set by outlet type or region
Send each campaign only where it applies
Target by store profile, geography, class or sales velocity
Turn presence into numbers
Face count, share of shelf and visibility score are the compliance KPIs
Link shelf goals to the budget behind them
SKU visibility goals map to a campaign or a cluster of stores
Audit during the promo, not after it
Schedule store audits around promotions, the Christmas display push and sales drives
Close the gap on the visit
Grade, raise and fix before the promodiser leaves.
Take the photo when the signal drops
Photos are taken offline and sync later
Prove the photo is from that store
Time, location, outlet and campaign are logged with every photo
Get the score before leaving the aisle
The VM Audit AI Agent uses image recognition to score the display against your benchmark on the spot
Give every gap an owner
Stockouts and display issues become tickets raised from inside the visit
Log what the competitor put on your shelf
Missing SKUs, expired POSM and competitor activity are captured in the same pass
Warn the supervisor in time to act
Supervisors are alerted the moment a store falls short
Read the results next to sales
Which stores and displays pay back.
Let Copilot raise the alarm
BeatRoute Copilot flags compliance gaps by store and rep without being asked
See where your brand is gaining or losing the shelf
Face count, share of shelf and SKU visibility by store, chain, territory or channel
Separate a weak store from a weak visit
Audit scores break down by store and by rep
Pick the stores to fix first
Stores that fall short are flagged for targeted action
Open the photo behind a score
Dashboards carry image evidence and heatmaps
Put compliance beside off-take
Compliance sits next to sales uplift and off-take for the same stores
We moved from pen and paper to full automation with BeatRoute in under three months. From order taking and merchandising to capturing customer feedback, everything is now streamlined. The insights are just a click away, and for us, BeatRoute has become the lifeblood of operations.
Relevant resources
Shelf execution, planograms and display compliance across the Philippine trade.
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Frequently Asked Questions
What is visual merchandising software for a brand?
It checks how your products, displays and point-of-sale materials (POSM) look in stores you do not own, from a sari-sari store shelf to a supermarket display. Promodisers send photos and the software compares them with your plan. For the wider practice, read our guide to FMCG visual merchandising.
How does the app audit a shelf photo with image recognition?
The promodiser takes one photo of the shelf or display. The VM Audit AI Agent compares it with the benchmark image you uploaded for that store type or region and returns the score during the visit. The promodiser fixes the shelf before leaving. The agent is in field runs with customers in India, Africa and South East Asia. Ask us in the demo whether it is ready for your market.
Does it work with our orders and distributors?
Yes. It runs on the same platform as BeatRoute's sales force automation (SFA) and distributor management (DMS), so the display task sits in the same visit as the order. Nurturemed Pharma raised PMR productivity by 20% on the platform: see the case study.