Set goals
Channel- and team-specific outcomes. Sales per outlet, AOV and range sold.
Sales per outletAvg order valueRange soldFocus & must-sell
SFA-DMS FOR FMCG IN THE PHILIPPINES
The only SFA that uses AI to executeFMCG sales goals across the Philippine trade
Most platforms move your field operations online: visits logged, orders digitized, dashboards refreshed. None of them decide what happens in the sari-sari store. BeatRoute is the SFA + DMS built to turn goals into outlet-level action across general trade, modern trade and HoReCa.
General Trade
with field & van sales
Modern Trade
with key-account execution
HoReCa & B2B
with merchandising teams
Trusted by leading FMCG & CPG brands worldwide
Why most SFAs never move your sales goals, and BeatRoute does.
BeatRoute
Ready to execute your FMCG sales goals from day one.
Development Platforms
Scalable, but slow, capex heavy, opex heavy.
Traditional SFA
Logs visits and orders. Doesn't execute goals at the territory.
How BeatRoute turns sales goals into territory-level execution.
Execute smarter
AI guides the highest-impact action and order at every outlet.
High-impact agendaAI order & rangePriority next actionScheme nudges
Gamify and incentivise
Incentives and gamification tied to each team's goals.
Goal-linked incentivesLeaderboardsStreaksRewards
Solve problems and course correct
Catch execution gaps in the moment, not at month-end.
Contextual nudgesCopilot Q&AManager co-working
GET STARTED
See your FMCG sales goals executed in the sari-sari store.
We'll model your GT, MT and HoReCa channels, your sales-per-outlet, order-value and range goals, and your focus brands. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
AI that points every field action towards your sales goals.
Order AI Agent
Builds AI-led order baskets that push focus SKUs, must-sells and range at every outlet.
Route Optimization AI Agent
Cuts territories and beat plans to reduce travel and add selling time.
Scheduling AI Agent
Sends managers to outlets and accounts where they need to step in.
Customer Insights AI Agent
Prepares a prioritized visit agenda for every outlet before the rep walks in.
VM Audit AI Agent
Audits planogram, on-shelf availability and share of shelf from a single photo.
BeatRoute Copilot
Answers reps and managers in plain English, with contextual nudges to each team's goals.
Make changes you could earlier only make on a development platform, in minutes, not months or years.
Different team hierarchies and SOPs by channel, region and category, without duplicate retail entries.
Primary and secondary sales and multi-level distribution, from distributor to retail outlet.
New KPIs, focus products and incentive rules, live in days, not a dev project.
Configurable incentive and gamification linked to the goals that matter to the business.
Switch capabilities on or off as channels, seasons and the business evolve.
Digital transformation often stalls when platforms lack functional scalability. At BeatRoute, we built this into our DNA so the platform can accommodate industry-specific nuances today and adapt almost without limit as business processes evolve tomorrow.
Vinay Singh, Co-founder, BeatRoute
Connect BeatRoute to your existing stack with Matrix middleware or APIs
Tally, Busy, SAP, Oracle or any ERP, plus your accounting, data lake, finance and HRMS systems, so primary and secondary sales reconcile without constant IT effort.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Extend with BeatRoute Matrix as your operations grow, without ongoing IT effort.
More on FMCG sales execution in the Philippine market
Case Study
How Mega Fishing Philippines Boosted Field Sales Productivity with BeatRoute SFA Software
At a Glance Company Mega Fishing Corporation Industry FMCG – Packaged Foods Beverages Region Philippines Primary Goal Improve field sales…
Read more→
Article
Modern trade vs general trade: key differences for retail brands
TL;DR This guide is for FMCG sales and distribution leaders evaluating modern trade vs general trade channel strategy. It covers what GT [ ]
Read more→
Article
Beat Plan in Sales: The Complete Guide for FMCG Brands
TL;DR This guide is for FMCG sales managers and field operations heads who need to improve rep productivity through structured beat planning. [ ]
Read more→FAQ
Frequently Asked Questions
Why is BeatRoute the best FMCG SFA for the Philippines?
Because it is built for the trade that carries the volume here. Sari-sari stores, groceries and wholesalers are covered by potential, and the whole day runs offline. Distributors are strengthened, never bypassed. Modern trade runs on the same platform. So do San Miguel, Unilab and Monde Nissin.
Does the FMCG SFA cover general and modern trade?
Both, on one platform and one outlet universe. General trade gets frequency, Must-Sell lists and route coverage; supermarkets and chain pharmacies get planograms, promotions and their own terms. One team, one set of numbers.
Does BeatRoute support primary and secondary sales with a DMS?
Yes. Primary orders, distributor stock, secondary sales tracking and claim settlement run on the same platform as the field app. You see what left the depot and what actually sold in the store.
Will it work in provinces where the network drops?
Yes. Visits, orders, stock counts, shelf photos and collections are captured on the device and sync when connectivity returns. On many provincial routes offline is the normal case, and the platform treats it that way.
Can one platform run FMCG sales across all of the Philippines?
Yes. Territory hierarchies, distributor structures and coverage rules are configured per region, so Luzon, Visayas and Mindanao roll up into one consolidated view without separate rollouts.