Order BookingOrders per Rep
+10%
The cement brand used BeatRoute's SFA app for its sales officers and increased orders per rep by 10% in nine months
The SFA-DMS Platformfor Building Materials Brands in the Philippines
In building materials, brands need to win every hardware store, capture demand led by masons and contractors, and convert more project sites into revenue. BeatRoute is the only SFA-DMS for the industry that executes all three on one platform, out of the box, with AI.
Trusted across cement, paints, pipes, adhesives and construction chemicals
100,000+
field users
20+
countries
4.3
rated on G2 & Capterra
Join Building Materials Brands Achieving Their Goals With BeatRoute
Cement brand
A leading cement brand runs its sales and distribution across multiple countries on BeatRoute.
Orders per Customer
+8%
With better hardware store engagement and BeatRoute's Order AI Agent at every visit, the cement brand's buying outlets ordered 8% more often in nine months
Orders from Coached Reps
+16%
Sales officers whose managers coached them in the field through BeatRoute grew orders 16% more than those who were not coached
Paints & construction chemicals brand
Sales Productivity
+30%
A paints brand in Southeast Asia improved sales productivity by 30% within months of going live on BeatRoute
Construction chemicals brand
Visits per Rep
+13%
A construction chemicals brand increased visits per rep by 13% in five months on BeatRoute
Building products brand
Lead Conversion
+22%
A building products brand improved lead conversion in its projects channel by 22% with BeatRoute
Start an instant demo of BeatRoute with just your email address
A development platform would take us a long time to market and a heavy upfront capex to implement for the nuances of our industry. We found BeatRoute to be built for our industry with ready-to-use workflows coming from rigorous industry experience.
Isha SharmaLead, Digital Transformation, KerakollMore on Philippine building materials sales
Case Study
How Guill-Bern Corporation Unified Sales, Marketing & Technical Ops in Philippines with BeatRoute
At a Glance Company Guill-Bern Corporation Industry Healthcare Equipment B2B Distribution Region Philippines Primary Goal Streamline customer…
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Podcast
How Building Materials Brands Can Win in the Philippines ft. Dr. Sajith Edirisooriya
Featuring: Dr. Sajith Edirisooriya, Senior Vice President and Head of Commercial, Holcim Philippines Inc. Host: Nikhil Chaudhary, VP Marketing at…
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Article
Dealer Management Software for Building Materials: Field Sales Guide
Field sales and dealer management platforms coordinate reps, dealers, and influencers. In building materials, BeatRoute aligns them to sales goals…
Read more→Frequently Asked Questions
What does SFA and DMS software do for building materials?
It runs the whole demand chain on one platform, like Kerakoll does. Reps cover hardware stores and dealers by potential, masons earn verified loyalty points, and project leads move through stages instead of dying in a chat.
Can it manage mason and contractor loyalty programs?
Yes. Influencer programs run on verified activity: registrations, purchases and referrals earn points the mason redeems himself. The trade influencers who specify your brand stay engaged between projects.
How does it handle project-based selling cycles?
Project leads carry stages, site visits and multiple decision-makers across months. Follow-ups land in the visit plan, so a project in Cavite gets the same discipline as one in Cebu.
Do dealers and hardware stores get their own app?
Yes. Dealers order, track schemes and see statements in the Dealer App, including over Viber, so the relationship stops depending on one rep's phone.
Does it work in provinces with weak signal?
Yes. Visits, orders and site records are captured offline and sync when the network returns, which is how field work actually happens outside the cities.