SFA-DMS FOR CONSUMER DURABLES IN THE PHILIPPINES

Philippine counter share is decided at the dealer. BeatRoute wins the dealer and the counter.

In a multi-brand appliance store, the dealer's margin and the promodiser's pitch decide what the shopper takes home. BeatRoute runs dealer engagement and in-store execution as one motion.

Dealer & Distributor Execution

across general trade networks

Dealer & Distributor Execution across general trade networks

In-Store Conversion

with promoters in modern trade & exclusive outlets

In-Store Conversion with promoters in modern trade & exclusive outlets

Retail Leads & B2B

from enquiry to installation

Retail Leads & B2B from enquiry to installation

Trusted by leading consumer durables brands worldwide

Daenyx
Duroflex
Impex
Moglix
Redington
Scanfrost

Why generic platforms don't work for consumer durables, and BeatRoute does.

BeatRoute

Ready to deploy for consumer durables on day one.

Development Platforms

Scalable, but slow, capex heavy, opex heavy.

Traditional FMCG SFAs

Built for fast-moving daily baskets, not high-value, slow-cycle dealer counters.

We're very happy with BeatRoute, it's helped us strengthen both our processes and our outcomes.

Daenyx

Pankaj Rajput

Daenyx Appliances

One platform across the three pillars of consumer durables sales.

BeatRoute Dealer App with statements, rewards and digital ordering

Dealer & Distributor Execution

Build a happier dealer network, real-time statements, B2B rewards, digital ordering and live scheme visibility that keep your counters pushing your brand, not just stocking it.

Why dealer schemes fail in consumer durables
Dealer App & live statementsB2B rewards & schemesDigital orderingPrimary & secondary sales
BeatRoute in-store promoter app with demos and feedback capture

In-Store Conversion

Improve footfall conversion where durables are actually sold, promoters run product demos with rich multimedia, capture customer feedback on the spot, log attendance and audit visual merchandising from the store floor.

Explore the In-Store Promoter App
Product demosSelfie attendanceVM & display auditsCustomer feedback
Retail lead aggregation and auto-assignment for consumer durables

Retail Leads & B2B

Bring fragmented customer leads into one place, auto-assign them to the right dealers or reps, and run your B2B project channel end-to-end, from lead acquisition and pipeline to installation execution. If one dealer can't fulfill, another one can.

Explore Lead Management
Lead aggregationAuto-assignment to dealersPipeline managementInstallation execution

GET STARTED

Win Philippine counter share, dealer by dealer

We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.

GOAL-DRIVEN AI

AI that actively guides your sales reps, promoters, dealers and distributors towards your sales goals.

Scheduling AI Agent

Sends every rep to the dealer counters and showrooms where they can make business impact.

Customer Insights Agent

Prepares a high impact meeting agenda for every dealer visit.

Order AI Agent

Recommends the right SKU and range at every dealer counter based on outlet potential.

VM Audit AI Agent

Audits displays, planogram compliance and share of shelf from a single photo.

BeatRoute Copilot

Lets managers chat to uncover gaps like poor visit coverage, outdated schemes or inactive dealers.

Teleorder AI Agent

Calls dealers and distributors to capture orders just like a human would.

Duroflex

At Duroflex, we chose BeatRoute for its functional scalability. We could see how it can work seamlessly across our different sales channels. It was ready for our processes, and a high degree of scalability comforted us about our future needs. Happy to have gone live in 1.5 months.

Anup Daware, CIO, Duroflex Pvt. Ltd.

Duroflex multi-channel sales transformation with BeatRoute

Make changes you could earlier only make on a development platform, in minutes, not months or years.

Category-based sales teams across electronics, appliances and home goods, without system friction.

Flexible team and distribution hierarchy by regions and channels.

Distinct KPIs and processes for field reps, promoters and merchandisers.

Configurable incentive linked to your KPIs.

Toggle features as business needs change.

Vinay Singh, Co-founder, BeatRoute

Digital transformation often stalls when platforms lack functional scalability. At BeatRoute, we built this into our DNA so the platform can accommodate industry-specific nuances today and adapt almost without limit as business processes evolve tomorrow.

Vinay Singh, Co-founder, BeatRoute

Connect BeatRoute to your existing stack with Matrix middleware or APIs

BeatRoute integrations ecosystem: SAP, Oracle, Tally and 100+ systems

SAP, Oracle or any ERP, plus your OMS, data lake, finance, HRMS and service ticketing systems.

Take better decisions with your entire data.

Use built-in BeatRoute AI from day one.

Run centralized AI on top by combining BeatRoute data with your other tools.

FAQ

Frequently Asked Questions

How does SFA software grow counter share in durables?

By working both deciders, the way appliance brands like Daenyx do on BeatRoute. Dealers get schemes and fast issue resolution in their own app; promodisers get daily tasks and sales capture at the counter.

Can it manage dealer loyalty and period schemes?

Yes. Tiered points and period schemes settle against verified purchases, with balances the dealer checks himself, including over Viber. Loyalty stops being a quarter-end spreadsheet.

What do promodisers do in the app?

Check in at their store, work a prioritized task list, record sales and stock, and capture display photos scored against the standard. Tertiary sales become measurable per counter.

Does it cover extended warranties and after-sales touchpoints?

Structured visit workflows are configurable, so after-sales checks and installation follow-ups run on the same platform as sales coverage.

Can one platform run appliance chains and independent dealers?

Yes. Chains get branch-level execution standards; independents get relationship coverage by potential. Both live in one outlet universe with one number per store.