Doctor calls linked to drugstore sales
PMRs see which doctors' prescriptions move stock at nearby drugstores, and managers join visits.
- Doctor–drugstore links
- Audit by doctor
- Joint visits
SFA-DMS FOR PHARMA IN THE PHILIPPINES
Pharma SFA software for medical reps in the Philippines
Doctor calls, samples, drugstore audits, OTC orders and wholesalers on one app, so every call can turn into drugstore sales.
Doctor Coverage & Detailing
with PMRs
Drugstore & OTC Execution
with Chain Pharmacies & Wholesalers
Doctor Activation & CME
with Seminars & Hospital Events
Trusted by leading pharma & healthcare brands worldwide
WHAT PHARMA SFA SOFTWARE DOES
What is pharma SFA software?
Pharma SFA (sales force automation) software is the app a pharmaceutical field force runs on. PMRs use it to plan clinic, hospital and drugstore calls, file call reports, track samples and claim expenses.
It also records drugstore audits tied to doctors, so managers see which doctors' prescriptions turn into sales at nearby drugstores. Read our guide to pharma SFA and HCP engagement.
The baseline every PMR team needs
Daily call report:
Log each call on the phone, not at night. See our MR reporting software.
Attendance and geo-tagged calls:
Location-stamped calls keep coverage true, even in the provinces.
Transport and expense claims:
Transport and meal claims from the route really covered.
Sample and promo material trail:
What each PMR received, gave each doctor and has left.
Call plans:
Monthly plans by doctor class, approved, then checked against calls.
E-detailing:
Show product videos on a tablet and see what each doctor viewed. See our e-detailing software.
What managers see
Calls against the plan:
Missed doctors show up while there is still time to visit.
Targets and scorecards:
PMR, territory and team scorecards, live through the month.
Drugstore and wholesaler sales:
Drugstore sales beside doctor coverage.
Nurturemed Pharma in the Philippines raised the productivity of its PMRs by 20%.
CHOOSING A TOOL
Which kind of SFA software for pharma fits your team?
Choose by how your teams sell.
| Kind of tool | What it does | Who it suits | Where it falls short |
|---|---|---|---|
| Generic field sales app | Check-ins, visit logs, orders and expenses for any field team. | Small teams selling OTC through drugstores. | No doctor classes, call plans, sample trail or doctor-linked audits. Those end up in Excel. |
| Build-it-yourself platform | A CRM or low-code platform your IT team or a partner shapes into a pharma app. | Large companies with in-house IT and time to build. | Every setup, launch or new rule becomes an IT project. |
| Call-reporting pharma SFA | Call reports, expenses, samples and call plans. | Prescription-only teams that mainly need reporting. | Logs doctor visits but does not link them to drugstore sales, OTC orders or wholesalers. |
| Pharma SFA with DMS (BeatRoute) | The PMR basics plus doctor-linked drugstore audits, OTC and hospital workflows, and wholesalers. | Brands with prescription, OTC and hospital teams that sell through wholesalers. | More than you need if you only want call reports for one small team. |
What BeatRoute adds to the PMR basics
OTC orders and wholesalers on the same app
Orders from drugstores, schemes and audits, with wholesalers on the built-in distributor management system.
See the distributor management system→- Drugstore orders
- Trade schemes
- Wholesaler stock and sales
Hospital accounts and CME
Hospital key account managers get their own norms and scorecards, and CMEs are tracked to attendance.
- Hospital KAM scorecards
- CME and seminars
- Attendance by doctor
GET STARTED
See your doctor, drugstore and CME execution on BeatRoute.
See how BeatRoute runs prescription, OTC and hospital teams, with your visit norms and focus brands.
GOAL-DRIVEN AI
AI that plans the PMR's day around your sales goals
Scheduling AI Agent
Sends each PMR to the doctors and drugstores where prescriptions are slipping.
Journey Planning AI Agent
Builds weekly and monthly call plans that make up for missed calls.
Customer Insights AI Agent
Prepares an agenda for each doctor visit before the PMR walks in.
Order AI Agent
Suggests the right OTC products for each drugstore and wholesaler from your focus lists.
VM Audit AI Agent
Checks drugstore shelf displays from one geo-tagged photo.
BeatRoute Copilot
Answers managers' questions about doctor coverage and prescription trends in plain English.
More on pharma sales execution in the Philippines
Case Study
How BeatRoute Enabled Nurturemed to Achieve 20% Higher Sales Productivity in Philippines
At a Glance Company Nurturemed Pharma Inc. Industry Pharmaceuticals Region Philippines Primary Goal Improve sales rep (PMR) productivity and customer…
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Article
Pharma SFA: What It Is, What It Must Do and How to Choose One
What pharma SFA must do beyond a generic field app, where most tools fall short, how it differs from pharma CRM, and how to test one on your own…
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Article
Pharma SFE Is Dead. Time to Move to a New Age SFA
TL;DR Traditional pharma Sales Force Effectiveness programs track calls and visits but never measured prescription outcomes. This article covers why…
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Frequently Asked Questions
How is BeatRoute different from a traditional pharma SFA?
Traditional pharma SFA tools prove that a visit happened: they log geo-tagged calls, samples and detailing, while the PMR still plans tomorrow from memory. BeatRoute also plans the work with AI and links each doctor to sales at the drugstores nearby, plus OTC orders. Nurturemed Pharma raised PMR productivity by 20%.
What should Philippine pharma companies look for in SFA software?
Start with how your field force sells. Pharmaceutical companies that call on doctors, drugstores and hospitals need more than call reporting. Check that it covers the PMR's whole day: call reports, geo-tagged attendance, samples, transport and meal claims, and call plans by doctor class. Then check what it links: drugstore audits near each doctor, OTC orders and wholesaler stock, so pharmaceutical sales can be traced back to doctor coverage. Look at the analytics managers get, such as calls against the plan and targets by PMR, territory and team. Finally, check that it works offline in the provinces and connects to your ERP and HR systems. An admin should be able to change visit norms without a development project.
Does BeatRoute support drugstore audits linked to doctors?
Yes. The PMR records what the doctor agreed to prescribe. An RCPA at the linked drugstores then checks it by molecule and doctor, so you see which doctor drove which drugstore's sales.
Can BeatRoute run separate PMR, OTC and hospital KAM workflows?
Yes. PMRs, OTC trade executives and hospital key account managers each get their own visit norms and scorecards. Incentives can follow those scorecards. When you launch a product, open an area or face a new compliance rule, an admin changes the norms in settings. No development project is needed.
How long does it take to roll out pharma SFA software?
It depends on how many teams, products and integrations you have. BeatRoute connects to your ERP, finance and HR systems through its Matrix middleware or APIs. A demo is the quickest way to get an estimate for your setup.
Does the app work where there is no mobile signal?
Yes. BeatRoute works offline and syncs when the phone reconnects. PMRs in island and mountain territories or hospital basements can log calls, samples, orders and expenses without a signal.
Is pharma SFA software the same as a pharma CRM?
They overlap. A pharma CRM keeps the record of each doctor and every contact with them, often for marketing and medical teams too. Pharma SFA software is built around the field team's day: visit plans, call reports, samples, expenses and orders. BeatRoute holds the doctor and drugstore lists and the full call history, so the records a field team needs sit in the same app. Our pharma SFA guide covers the difference in more depth.