The Excel call report says the doctor was seen. Drugstore and distributor sales show if the call worked. BeatRoute keeps doctor calls, samples, drugstore audits, OTC orders and distributor stock in one app.
Doctor Coverage & Detailing
with PMRs
Drugstore & OTC Execution
with Chain Pharmacies & Wholesalers
Doctor Activation & CME
with Seminars & Hospital Events
Pharma and health brands in the Philippines and beyond on BeatRoute
A company with PMRs that sells through distributors needs two systems: pharma SFA software for the PMR's day, and a distributor management system (DMS) for distributor stock. Own a drugstore and need a POS with expiry control? Look for pharmacy software instead.
Pharma SFA (sales force automation) software takes the place of the Excel call report and the Viber photo thread. In one app, PMRs plan doctor and drugstore calls, file call reports, log samples and claim transport and meal allowances.
It also runs RCPA (retail chemist prescription audit), so managers see whose prescriptions become sales at drugstores near each clinic. Read our pharma SFA and HCP engagement guide.
Daily call report:
PMRs file each call on the phone, not in Excel at night. See our MR reporting software.
Attendance and geo-tagged calls:
Calls save offline in the provinces, each with a time and place.
Transport and meal allowances:
Allowances follow the route the PMR really covered that day.
Samples and promo materials:
Samples logged by doctor, so the count adds up.
Monthly call plans:
District managers approve each month's plan by doctor class.
E-detailing:
PMRs play product videos on a tablet and see which slides each doctor watched. See our e-detailing software.
Calls against the plan:
An unseen Class A doctor shows up while there is time.
Targets and scorecards:
PMR, district and team scorecards move all month.
Drugstore and distributor sales:
Secondary sales at each drugstore and wholesaler, next to doctor coverage.
Nurturemed Pharma, a Philippine pharma company, raised the productivity of its PMRs by 20% on BeatRoute.
BeatRoute suits pharmaceutical companies and consumer health brands with large teams of medical reps who want detailing and call reporting in the same app.
| Software | Its job | Best for | What stays in Excel or Viber |
|---|---|---|---|
| Drugstore POS and inventory software | Sales at the counter, batch and expiry dates, and stock on hand. | Independent drugstores and chain pharmacies. | PMRs, doctors and call plans. |
| Pharma ERP | Imports or production, finance, invoices to distributors. | Head office finance and supply teams. | Clinic calls and drugstore sales. |
| Call-reporting pharma SFA | Call reports, attendance, samples, allowances and call plans for PMRs. | Rx-only teams. | Drugstore sales, OTC orders and distributor stock. |
| Distributor management system (DMS) | Distributor stock, secondary sales, orders and claims. | Brands that sell through distributors and provincial wholesalers. | Which doctor moved the sale. |
| Pharma SFA with DMS (BeatRoute) | PMR basics plus RCPA by doctor, OTC orders, hospital KAMs, distributors. | Companies running Rx, OTC and hospital teams. | Too much for one small team that needs only call reports. |
If a doctor's prescriptions don't reach nearby drugstores, ask if the distributor delivered before you question the PMR. BeatRoute puts calls, drugstore audits and distributor stock on one screen.
Each doctor is tied to the drugstores around the clinic, so PMRs see whose prescriptions move stock there. District managers join field visits in the app.
OTC teams book drugstore orders, run trade promos and check displays. Distributor stock and sales live in the built-in distributor management system.
See the distributor management system→
Hospital KAMs get their own visit norms and scorecards, and incentives can follow them. Every CME or doctors' meet is tracked by who came.
Bring your call norms and focus brands.
Every morning, orders the PMR's doctors and drugstores, starting where prescriptions are slipping.
Slots a missed doctor into this week's call plan.
Gets a talking agenda ready before the PMR enters the clinic.
At the drugstore counter, suggests OTC items from your focus list.
Checks the drugstore shelf from a single photo.
Answers the district manager's questions on doctor coverage and prescription trends in plain English.
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Read more →Yes. On the clinic call, the PMR notes what the doctor agreed to prescribe. A prescription audit at the drugstores linked to that doctor then checks it molecule by molecule, so you see which doctor drove which drugstore's sales.
It depends on how many teams you run (Rx, OTC, hospital), how many products you carry and which systems you connect. BeatRoute links to your ERP, HR and finance systems via the Matrix middleware or APIs. In the demo we scope the rollout against your own teams.
They overlap. A pharma CRM holds each doctor's record for marketing and medical affairs too. Pharma SFA runs the field day: call plans, reports, samples and orders. BeatRoute keeps the doctor and drugstore masterlist and call history in one app. Our pharma SFA guide explains more.
BeatRoute is subscription software, priced by module and team size on annual contracts, with no free trial. The distributor management system is a separate module you add when you want distributor stock on the same platform. Weigh it against hours spent merging Excel reports.