
On-Premise Sales
Win the channels that shape brand perception, structured workflows for bar visits, tastings, promoter audits and campaign tracking across hotels, restaurants and cafes.
SFA-DMS FOR LIQUOR & ALCOBEV IN THE PHILIPPINES
Off-premise volume moves through sari-sari stores and groceries. On-premise share is won bar by bar. BeatRoute runs both on one platform.
On-Premise Sales
with bars, restaurants & hotels

Off-Premise Sales
with retail liquor outlets

Spot Selling
with in-store activations

Trusted by leading liquor brands worldwide




Ready to deploy for the AlcoBev industry on day one.
Scalable, but slow, capex heavy, opex heavy.
Built for general trade. Not for state-wise regulation, licensed outlets and on-premise channels.

Win the channels that shape brand perception, structured workflows for bar visits, tastings, promoter audits and campaign tracking across hotels, restaurants and cafes.

Drive numeric distribution, in-store availability and merchandising compliance across retail liquor outlets, with outlet class-wise beat planning so teams visit the right outlets at the right frequency.

Run product-specific campaigns in targeted outlets and track sell-out volumes, while every shelf photo returns share of shelf, POSM deployment and planogram compliance in real time.
How AlcoBev brands improve shelf visibility→GET STARTED
We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
Sends every rep to the liquor stores, bars and hotels where they can make business impact.
Prepares a high impact meeting agenda for every single visit.
Recommends the right SKU at every outlet counter based on outlet potential.
Audits planogram compliance, share of shelf, POSM deployment and back-bar displays from a single photo.
Answers managers' questions about their territory in plain English.
Calls outlets and distributors to capture orders just like a human would.
Flexible team and distribution hierarchy by state and region.
Distinct KPIs and visit plans for on-premise vs off-premise teams.
Region-specific workflows for license checks, display rules and pricing audits.
Configurable incentive linked to your KPIs.
Toggle features as business needs change.

Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.
Vinay Singh, CEO, BeatRoute

SAP, Oracle or any ERP, plus custom Distributor Management Systems used in the liquor industry, so field teams see real-time pricing, stock and activation data.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.

At a Glance Industry Alcoholic Beverages Region India Primary Goal Strengthen brand presence at retail and align sales execution with business goals…
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Shelf visibility is the real-time picture of a brand s facing count, visi-cooler placement, POSM deployment, and back-bar shelves across its outlet…
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Featuring: Paramjit Singh Gill, CEO, Consumer Division, Globus SpiritsHost: Nikhil Chaudhary, VP Marketing at BeatRoute There is a particular kind of…
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Yes, and it should. Bars and restaurants get visibility, menu and chilled-stock execution; sari-sari stores and groceries get coverage, availability and scheme discipline. One platform keeps both honest.
Merchandising visits capture cooler and shelf photos, scored against the standard on the spot. Availability gaps become tasks for the next visit instead of quarter-end surprises.
Yes. Primary orders, distributor stock and secondary movement run beside field execution, on the platform Philippine brands like San Miguel run on. You see which wholesaler feeds which corner of the trade.
Yes. Schemes settle against verified sales and geo-verified visits, so the budget lands in the outlets that earned it.
Workflow rules are configurable per market, so age-gated channels, licensed-outlet lists and promotion restrictions are enforced in the flow, not left to memory.