SFA-DMS FOR LIQUOR & ALCOBEV IN THE PHILIPPINES

Philippine AlcoBev sells in two different worlds.BeatRoute executes in both.

Off-premise volume moves through sari-sari stores and groceries. On-premise share is won bar by bar. BeatRoute runs both on one platform.

On-Premise Sales

with bars, restaurants & hotels

On-Premise Sales with bars, restaurants & hotels

Off-Premise Sales

with retail liquor outlets

Off-Premise Sales with retail liquor outlets

Spot Selling

with in-store activations

Spot Selling with in-store activations

Trusted by leading liquor brands worldwide

Alcobrew
India Glycols
Globus Spirits
Devans

Why generic platforms don't work for AlcoBev, and BeatRoute does.

BeatRoute

Ready to deploy for the AlcoBev industry on day one.

Development Platforms

Scalable, but slow, capex heavy, opex heavy.

Traditional FMCG SFAs

Built for general trade. Not for state-wise regulation, licensed outlets and on-premise channels.

One platform across the three pillars of AlcoBev sales.

BeatRoute on-premise execution for bars, restaurants and hotels

On-Premise Sales

Win the channels that shape brand perception, structured workflows for bar visits, tastings, promoter audits and campaign tracking across hotels, restaurants and cafes.

Bar visits & tastingsPromoter auditsCampaign trackingChannel-specific KPIs
BeatRoute SFA-DMS dashboard for retail liquor outlets

Off-Premise Sales

Drive numeric distribution, in-store availability and merchandising compliance across retail liquor outlets, with outlet class-wise beat planning so teams visit the right outlets at the right frequency.

Outlet class-wise beatsNumeric distributionRange availabilityMerchandising compliance
Shelf visibility and spot-selling execution for AlcoBev brands

Spot Selling & Shelf Visibility

Run product-specific campaigns in targeted outlets and track sell-out volumes, while every shelf photo returns share of shelf, POSM deployment and planogram compliance in real time.

How AlcoBev brands improve shelf visibility
Spot-selling activationsSell-out trackingShare of shelfPOSM deployment

GET STARTED

Win both Philippine AlcoBev channels on one platform

We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.

GOAL-DRIVEN AI

AI that actively guides your sales reps, spot sellers, merchandisers and distributors towards your sales goals.

Scheduling AI Agent

Sends every rep to the liquor stores, bars and hotels where they can make business impact.

Customer Insights Agent

Prepares a high impact meeting agenda for every single visit.

Order AI Agent

Recommends the right SKU at every outlet counter based on outlet potential.

VM Audit AI Agent

Audits planogram compliance, share of shelf, POSM deployment and back-bar displays from a single photo.

BeatRoute Copilot

Answers managers' questions about their territory in plain English.

Teleorder AI Agent

Calls outlets and distributors to capture orders just like a human would.

Make changes you could earlier only make on a development platform, in minutes, not months or years.

Flexible team and distribution hierarchy by state and region.

Distinct KPIs and visit plans for on-premise vs off-premise teams.

Region-specific workflows for license checks, display rules and pricing audits.

Configurable incentive linked to your KPIs.

Toggle features as business needs change.

Vinay Singh, CEO, BeatRoute

Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.

Vinay Singh, CEO, BeatRoute

Connect BeatRoute to your existing stack with Matrix middleware or APIs

BeatRoute integrations ecosystem: SAP, Oracle and 100+ systems

SAP, Oracle or any ERP, plus custom Distributor Management Systems used in the liquor industry, so field teams see real-time pricing, stock and activation data.

Take better decisions with your entire data.

Use built-in BeatRoute AI from day one.

Run centralized AI on top by combining BeatRoute data with your other tools.

FAQ

Frequently Asked Questions

Can one SFA software run on- and off-premise AlcoBev?

Yes, and it should. Bars and restaurants get visibility, menu and chilled-stock execution; sari-sari stores and groceries get coverage, availability and scheme discipline. One platform keeps both honest.

How does it handle visibility and chilled availability?

Merchandising visits capture cooler and shelf photos, scored against the standard on the spot. Availability gaps become tasks for the next visit instead of quarter-end surprises.

Does it manage distributor and wholesaler networks?

Yes. Primary orders, distributor stock and secondary movement run beside field execution, on the platform Philippine brands like San Miguel run on. You see which wholesaler feeds which corner of the trade.

Can it run trade schemes without leakage?

Yes. Schemes settle against verified sales and geo-verified visits, so the budget lands in the outlets that earned it.

Does it respect regulated-market rules?

Workflow rules are configurable per market, so age-gated channels, licensed-outlet lists and promotion restrictions are enforced in the flow, not left to memory.