Goal-driven, intelligent sales platform for Building Materials Industry
Inconsistent retail execution, poor lead conversion, and low influencer engagement are common hurdles in building materials. BeatRoute’s goal-driven AI connects your sales team, dealers, and influencers to turn these gaps into growth levers.
Unified Platform
Unify your sales team, dealers, distributors and channel influencers on a common digital platform
Empower your sales team, influencers, dealers and retailers to drive your sales strategy.
Empower Everyone in Your Route-to-Market
Field Sales Reps
Distributors
Managers
Dealers
Retailers
Influencers
Cement Your Sales Growth with Goal-Driven AI
Identify who to visit, what to push, and which influencer to engage. BeatRoute’s Goal-Driven AI keeps your entire sales network in sync.
1
Drive outcome-focused execution with goal-driven AI
Translate your sales playbook into precise field actions with Goal-Driven AI that aligns reps, dealers, and contractors to product-push goals, site activations, and influencer-led demand — tailored to each territory’s potential.
2
Boost order value with AI recommendations
Drive up average order value by helping reps suggest the most relevant SKUs based on outlet behavior. Enable smarter upsell and cross-sell in every interaction.
3
Prevent lost orders with real-time credit visibility
Give reps and dealers instant access to credit status and dues. Reduce order drop-offs, enable faster collections, and avoid missed sales.
4
Align demand with sales for maximum conversion
Bridge the gap between influencer-driven demand and dealer execution. Improve demand-to-order conversion rate and eliminate lead leakage.
5
Capture market intel before it costs you
Allow reps to log competitor activity during store visits. Protect dealer mindshare and enable faster tactical responses to preserve territory share and brand positioning.
6
Maximize event ROI with field-driven planning
Use field intelligence to choose the right regions and influencers for events. Improve event-to-order conversion and increase ROI per marketing rupee spent.
7
Train your channel partners with digital and field-ready content
Equip influencers, dealers, and retailers with instant access to product demos, use cases, and compelling selling points straight from their mobile. Drive faster conversions and sharper pitches across your distribution network without delays or constant follow-ups.
8
Empower Managers to Detect Blind Spots with AI
From identifying low-performing zones to taking action on sales slumps, BeatRoute’s conversational AI gives managers the real-time insights and tools they need to intervene with precision and drive measurable results.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources for building materials brands.
FAQ
Frequently asked questions
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BeatRoute is the best AI-powered sales software for building materials companies, built to scale across vast dealer and influencer networks while enabling smart automation and g
Yes. BeatRoute is built to manage dual workflows, enabling sales reps to visit channel partners and meet influencers in a single plan. Whether it’s order booking, visual merchandising, loyalty enrolments, or relationship-building with influencers, the platform ensures structured and data-backed execution.
BeatRoute uses AI to help reps prioritize high-potential outlets, revisit inactive influencers, and push product mixes based on past orders or geography. The Help Me Plan and CuesBOT AI modules guide reps with visit suggestions and SKU recommendations to ensure every visit drives revenue.
Absolutely. For project-driven businesses, BeatRoute enables lead capture, funnel tracking, and B2B onboarding with documentation, all mapped to territory or product line. You can track project stages, contractor engagement, and influencer performance to avoid missed opportunities.
BeatRoute offers an integrated platform that combines SFA, DMS, and a Retailer App to give full control over distribution and field execution. The SFA component is built to support project-based and influencer-led selling, with features like AI-guided visit planning, beat adher
Yes. BeatRoute offers seamless integration with your ERP (such as SAP, Oracle, or Tally), Distributor Management System (DMS), and other pricing or billing platforms. This ensures real-time data sync, enabling sales teams to work with accurate stock, pricing, and scheme information.
 Customers in the building materials sector have seen performance improvements within 30 to 60 days. Faster beat adherence, influencer reactivation, and improved outlet reach typically appear within the first quarter. ROI is trackable in real time through performance dashboards.
Definitely. Marketing teams can use BeatRoute to run product campaigns, monitor display execution, and collect market intelligence. Product managers can track feedback from channel partners and influencers to refine offerings and promotions faster.
You can digitize your influencer loyalty programs for masons, plumbers, and other influencers using BeatRoute’s in-app workflows. The platform supports referral tracking, sales proof uploads, and reward redemption to ensure transparent and effective program management.
 BeatRoute offers modular pricing based on the roles of your users and the features you require. Whether you’re looking for order capture, influencer engagement tools, AI guidance, or CRM integrations, we offer customized packages to match your needs and business scale.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
