How Mega Fishing Corporation Boosted Field Sales Productivity and Execution with BeatRoute

At a Glance

The Challenge

As Mega expanded into new territories and scaled operations, it faced the need to modernize how its field sales and distribution teams operated. Leadership identified gaps in real-time visibility, productivity tracking, and execution consistency that were limiting performance.

Key Issues:

• Low productivity tracking and inconsistent sales rep performance across regions
  
• Lack of real-time visibility into retail execution and channel-level engagement
  
• Manual processes for KPI tracking and behavioral management
  
• Limited insight into performance drop-offs and missed execution opportunities
  

The Solution

Mega partnered with BeatRoute to implement a unified, digital-first solution that could drive behavioral excellence, improve data visibility, and scale seamlessly across functions.

What Changed:

• Rolled out BeatRoute’s Field Sales Automation platform to the sales team for structured, measurable daily execution
  
• Expanded usage to advanced sales teams, distributors, and trade marketing groups after successful onboarding
  
• Introduced a gamified KPI tracking system to drive accountability, motivation, and high-performance behaviors
  
• Empowered sales leadership with cue-based alerts and intelligent insights to identify dips in engagement, coverage, and sales
  
• Sharpened focus on key metrics like UBA (Universe-Based Assignment), product placement, distribution, and Coverage Over Time (COT)
  
• Delivered a smooth rollout experience across departments with strong adoption from day one

The Outcome

Seventeen months into its BeatRoute journey, Mega has achieved tangible business impact:

• Consistent improvement in sales rep productivity and execution discipline
  
• Enhanced visibility across field activities, enabling timely interventions by managers
  
• Stronger focus and follow-through on critical KPIs like distribution reach and coverage
  
• Scalable success, with BeatRoute now used across multiple teams and trade channels nationwide
  
• Leadership empowered with real-time insights, helping course correct and steer performance across regions
  

Customer Testimonials

“What we love about BeatRoute is the fun, gamified way of measuring KPIs and driving positive behavior. It’s helped us motivate our teams while also giving our managers the visibility they need to make better decisions.”
— Chi Lasiste, Head of Sales Development, Mega Fishing Corporation

“From onboarding to rollout, the experience with BeatRoute has been seamless. We now use it across all our teams—from field sales to trade marketing—and it continues to help us stay focused on the right execution levers.”
— Frederick Salazar, Regional Sales Manager, Mega Fishing Corporation