Surya Panicker
Table of Content
At a Glance
| Company | Perfetti Van Melle |
| Spokesperson | Mayank Pandey, Sales Capability Head |
| Industry | FMCG – Confectionery |
| Region | India |
| Primary Goal | Optimize delivery beats and modernize sales operations |
| Key Challenges | High delivery costs, inefficient beat design, low route visibility |
| Solution Deployed | BeatRoute’s Route Optimization Module |
| Key Results | 15% increase in outlet reach, 10% reduction in delivery cost, improved route precision |
The Challenge
As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.
Key issues
- Inefficient beat planning, leading to unoptimized routing and delivery overhead
- Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
- Low visibility into actual beat performance, making it hard to improve precision
- Need for a scalable system that adapts to regional complexities while conserving cost
The Solution
Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.
What changed
- Optimized delivery route structures, resulting in smarter and more efficient beat designs
- Achieved 15% more outlet reach with the same or fewer resources
- Reduced delivery costs by 10%, lowering logistical burden without compromising reach
- Increased route precision, enabling accurate planning and consistent service delivery
- Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs
Customer Testimonial
“BeatRoute has been a great partner in this journey of optimizing our sales operations. Their Route Optimization solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.”
— Mayank Pandey, Sales Capability Head, Perfetti
Why BeatRoute
BeatRoute’s Goal-Driven AI ensures every beat, van, and visit is planned against Perfetti’s reach and cost-to-serve goals, guiding field execution toward the outcomes the business actually measures.
