BeatRoute Partners with Mucheki Consulting to Accelerate AI-led Digital Transformation Across Africa

We are excited to announce our strategic partnership with Mucheki Consulting, a leading enterprise solutions provider specializing in Sage ERP implementation and digital transformation across Africa. Together, we’re empowering CPG, FMCG, and retail distribution-led businesses in key African markets such as South Africa, Kenya, and Ghana, by providing a deployable Goal-Driven AI platform tailored to optimize their sales and distribution processes.

This collaboration integrates BeatRoute’s functionally configurable AI platform, including Sales Force Automation software, Distributor Management System (DMS), and B2B eCommerce app components, with Mucheki’s deep expertise in ERP solutions like Sage X3, establishing an integrated digital ecosystem uniquely suited for African enterprises.

Mucheki Consulting brings over 15 years of implementation expertise, serving major enterprises such as Unilever, Isuzu, and Varichem. Their reputation is built on delivering personalized ERP and digital transformation strategies that address the complexities and scalability requirements unique to emerging African markets.

BeatRoute, recognized globally for transforming retail sales and distribution execution for brands like Colgate, Perfetti Van Melle, San Miguel Foods, and Aava Brands, is a Goal-Driven AI platform that helps enterprises achieve their sales goals on-ground. With deployments spanning 20+ countries across the globe, BeatRoute empowers retail brands to translate strategy into actionable, goal-driven execution.

African enterprises are increasingly seeking AI-powered transformation to accelerate their digital journeys, but traditional solutions are often too generic, or aren’t ready to deploy with in-built AI. BeatRoute’s functionally configurable, goal-driven AI platform addresses these gaps by offering an immediately deployable solution that translates strategic goals into goal-driven sales and distribution execution.

BeatRoute is already very popular in the African region, being used by a large number of customers in countries including Morocco, Nigeria, Kenya, Ghana, Zimbabwe, Mozambique, Tanzania, Eswatini to name a few. In these African countries, BeatRoute powers retail sales and distribution for global brands such as Unilever, Mars, Pepsico, Danone, Pladis, Upfield etc, as well as local enterprises such as Aava Brands, Dangote Cement, Kapa Oil, CICOTI and Dendairy.

Through our partnership with Mucheki, BeatRoute can bring these capabilities to more African enterprises, while enabling Mucheki to provide full-stack digital transformation to their customers, from ERP to AI-led sales execution and distribution management.

To explore how this partnership can drive transformation for your business, connect with our teams today.