BeatRoute and Palmate Double Down on AI to Transform Retail Sales & Distribution in Saudi Arabia & MENA

Palmate Technologies Co. and BeatRoute are scaling their ongoing collaboration to drive AI-led transformation in retail sales and distribution across Saudi Arabia and surrounding markets.

With an existing track record of successful implementations for retail brands in the Middle East region, the two companies are expanding their impact by offering intelligent Sales Force Automation, Distributor Management Systems, and eB2B commerce capabilities to enterprises in sectors like FMCG, Building Material, Pharmaceuticals, Cosmetics and other retail sales and distribution led verticals.

A shared commitment

Palmate has been a trusted digital transformation partner in Saudi Arabia since 2012, recognized for its deep expertise in Odoo ERP and tailored enterprise solutions. As an Odoo Gold Partner and Future Factory Initiative Service Provider, Palmate brings an unmatched understanding of regional business needs and compliance.

BeatRoute complements this with a globally dominant, scalable AI platform that helps sales teams and distribution networks achieve measurable outcomes through:

• Goal-Driven, intelligent Sales Force Automation
• Configurable Distributor Management System
• eB2B commerce tools for B2B customers
• Route Optimization Software
• Van Sales Software

Impact already in motion

This isn’t a new beginning — it’s a momentum build. For example, Siafa Dates, one of Saudi Arabia’s most respected FMCG brands, is already benefiting from this combined stack.

Now, more brands in the region will be able to access the same high-impact capabilities, tailored to their unique sales ecosystems and IT landscapes.

Why this matters

This extended collaboration unlocks an end-to-end solution for enterprises looking to transform the last mile of their distribution:

• Prioritized visit planning across territories
• Retail execution linked to brands’ sales goals
• Digitized distributor and customer workflows
• Seamless integration with existing ERP systems
• Actionable insights through a goal-driven AI

Palmate brings the regional depth. BeatRoute brings the scalable AI muscle already powering hundreds of retail brands worldwide. Together, we’re enabling a new standard of execution for modern distribution.

Let’s talk

If you’re a retail distribution-led brand in Saudi Arabia looking to take the next step toward AI-powered sales execution, our teams are ready to help.

Request a free demo to explore how Palmate and BeatRoute can accelerate your digital transformation.