How Duroflex Scaled Multi-Channel Sales Operations with BeatRoute’s SFA Software

“At Duroflex, we chose BeatRoute for its functional scalability. We could see how it can work seamlessly across our different sales channels. It was ready for our processes, and a high degree of scalability comforted us about our future needs.

Happy to have gone live in 1.5 months.”

— Anup Daware, CIO, Duroflex Pvt. Ltd.

About Duroflex

Duroflex has grown into one of India’s most trusted and fastest-growing sleep solutions brands. Today, Duroflex is a household name known for its research-backed mattresses, pillows, furniture, and bed linen.

With eight fully backward-integrated manufacturing facilities, a robust retail network, and a growing digital footprint, Duroflex continues to redefine comfort by merging technology with sleep science. Its portfolio includes the Duropedic orthopedic range, 100+ comfort levels across four signature mattress lines, and expansive offerings in sleep accessories and furniture.

At a Glance

The Challenge

The consumer goods industry is fundamentally different from other industries. Unlike those driven by aggressive push-based sales or fast-moving inventory cycles, consumer goods brands thrive on deep, trust-based relationships with their dealer and retail networks. Sales teams aren’t just taking orders, they’re visiting dealers to understand how products are moving, resolving issues, collecting feedback, sharing updated schemes or content, and reinforcing brand value. It’s a high-touch, consultative approach that requires time, empathy, and consistent visibility.

Duroflex recognized this. They needed a platform that understood these nuances and they needed it fast. That’s why they chose BeatRoute and Goal-Driven AI platform tailor-made for each industry, and known for setting the standard in rapid enterprise go-lives.

• The need for a quick-to-deploy solution that aligned with existing dealer-distributor processes
  
• A platform that could scale across channels while integrating with internal systems like SAP and OMS
  
• Lack of unified visibility into sales activities, performance KPIs, and merchandising execution
  

The Duroflex team sought a platform that was not only ready for their current processes, but also flexible enough to grow with evolving business needs.

The Solution

Duroflex selected BeatRoute for its goal-driven AI execution, modular scalability, and most notably, record-fast deployability, a crucial need for a brand of Duroflex’s operational complexity and scale.

Key Capabilities Deployed

• Sales Team Enablement: Journey planning, beat plan adherence, geo-tagged visits, form-based reporting and coverage tracking
• Retail & Dealer Engagement: Digital onboarding, content sharing and merchandising compliance
• Insights & Gamification: Configurable KPIs, leaderboards, and AI-powered nudges (Copilot) to promote accountability and continuous improvement
• Platform Flexibility: Easily aligned with internal business processes across multiple sales channels

The Outcome

Going live in just 1.5 months, Duroflex achieved what many large enterprises take quarters to do fully operationalizing a new-age sales platform across channels. This rapid execution speaks volumes about Duroflex’s readiness for digital innovation and BeatRoute’s ability to meet enterprise agility head-on.

• Achieved industry-defining go-live speed, minimizing rollout disruption and fast-tracking ROI
  
• Enabled full sales workflow automation across distributor, dealer, and retail touchpoints
  
• Established real-time visibility into field performance, and outlet engagement
  
• Integrated smoothly with internal tools to unify data and decision-making
  
• Laid a future-proof foundation to scale execution without reinventing internal process

Ready to Scale Like Duroflex?

Request a Free Demo and discover how BeatRoute powers fast, scalable, and goal-driven AI execution across channels.