BeatRoute Africa: Green map of Africa, surrounded by white rays and gold stars.

Retail Sales And Distribution Software Loved By Africa

From Nigeria to Ghana, top brands across Africa trust BeatRoute’s Goal-Driven SFA Software, Distribution Management System & eB2B App to achieve their retail sales and distribution goals.

Market leader in the Africa with 20K+ Field Users, Distributors & Retailers

Why BeatRoute is the Most Localized SFA and DMS Platform for Africa

Leave behind clunky systems, managed by outdated vendors. BeatRoute’s Goal-Driven AI platform transforms retail sales and distribution for today’s fast-moving businesses.

1

Real African User Experience

We offer complete local language support across the SFA app, distributor app, and eB2B app, enabling your field teams and channel partners to adopt the platform faster.

2

Built for African Retail Brands

From van sales automation to WhatsApp-based ordering for kiosks and open markets, we understands the unique retail execution needs of Africa.

3

Local Intelligence That Creates Impact

Get hands-on onboarding, admin training, and live support through our Africa-based partners such as Mucheki, Algorism, and Bluechip.

4

Africa-Ready for Payments, Billing, and Tax

All payments and billing are handled in local currencies. Our system automatically manages local tax regulations and invoicing, making life easier for your finance and compliance teams.

5

Enterprise-Grade Security That Fits Local Laws

Your data is always protected with us. We meet all local security requirements and provide ISO 27001 and SOC2 certified security.

6

Trusted by 100+ Brands Including Top African Brands

We are trusted by industry leaders such as Aava Brands, Dangote, Shalina Healthcare, and Apple & Pears.

Connect with us in Africa

Meet us in Nigeria, Kenya, Ghana, and Zimbabwe with trusted local partners

  • MUCHEKI – Zimbabwe, Kenya, South Africa

  • Bluechip – Nigeria, Kenya, Ghana

  • Algorism – Nigeria

  • Marytechenock – Zimbabwe

Frequently Asked Questions

Can I see BeatRoute in action for Africa?

Absolutely! You can request a demo environment that reflects African retail workflows. We offer a step-by-step walkthrough with our local team, market-specific features for Africa, and real-life scenarios used by leading brands across the continent.