Retail Sales And Distribution Software Loved By Africa
From Nigeria to Ghana, top brands across Africa trust BeatRoute’s Goal-Driven SFA Software, Distribution Management System & eB2B App to achieve their retail sales and distribution goals.
Market leader in the Africa with 20K+ Field Users, Distributors & Retailers
Why BeatRoute is the Most Localized SFA and DMS Platform for Africa
Leave behind clunky systems, managed by slow vendors. BeatRoute’s Goal-Driven AI platform transforms retail sales and distribution for today’s fast-moving businesses.
1
Real African User Experience
Only BeatRoute offers genuine local language support across every app from SFA to distributor to customer. Your field teams, your admins, even small shop owners can use every feature in their own language. A seamless experience that feels truly local.
2
Built for African Retail Brands
BeatRoute is purpose-built for the way business happens across Africa. From van sales automation to WhatsApp-based ordering for kiosks and supermarkets, every workflow is designed with African users in mind. The proof lies in the leading brands that trust BeatRoute across the African region, including DP World, AAVA Brands, Shalina Healthcare, Kerrakol, Henkel, Reckitt, Dabur, and Mars
3
Local Experts Give Local Results
When you choose BeatRoute, you get hands-on onboarding, admin training, and live support in local African languages. Our Africa-based partners such as Mucheki, Algorism, and Bluechip ensure you receive guidance from people who truly understand African retail, operating in your timezone and on your schedule.
4
Africa-Ready for Payments, Billing, and Tax
All payments and billing are handled in local currencies. Our system automatically manages local tax regulations and invoicing, making life easier for your finance and compliance teams.
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5
Enterprise-Grade Security That Meets International Standards
Your data is always protected with BeatRoute. We comply with international data security regulations and offer ISO 27001 and SOC 2 certified security. You always have a complete activity log for audits and compliance.
6
Trusted by the Best in Africa
BeatRoute is trusted by more than 20,000 field users, distributors, and retailers across the continent. Leading brands across Africa rely on BeatRoute to power their growth in diverse markets and retail environments, including DP World, AAVA Brands, Shalina Healthcare, Kerrakol, Henkel, Reckitt, Dabur, and Mars.
Latest Articles & Updates from Africa
Field Sales Automation and Distributor Management System That Delivers Real Results in the Africa.
Connect with us in Africa
Meet us in Nigeria, Kenya, Ghana, and Zimbabwe with trusted local partners
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MUCHEKI – Zimbabwe, Kenya, South Africa
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Bluechip – Nigeria, Kenya, Ghana
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Algorism – Nigeria
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Marytechenock – Zimbabwe
Frequently Asked Questions
Can I see BeatRoute in action for Africa?
Absolutely! You can request a demo environment that reflects African retail workflows. We offer a step-by-step walkthrough with our local team, market-specific features for Africa, and real-life scenarios used by leading brands across the continent.
