BeatRoute's TeleOrder AI Agent can take live retailer orders over the phone. Whether it's automatically calling retailers when a rep misses a visit or handling inbound order calls from retailers, the AI agent takes orders through natural conversations and records them directly into BeatRoute.

Can an AI Really Take Orders Like a Human Rep?

Yes. On a live call, the TeleOrder AI Agent holds a natural, back-and-forth conversation in the retailer's preferred language. Across Africa, it supports multiple African languages out of the box, including Swahili, Hausa, Yoruba, isiZulu, and Amharic, alongside English and 70+ more languages. It listens, responds, clarifies quantities when needed, and completes the order just like a human sales rep. To the retailer, it feels like a normal business conversation.

What a Real Retailer Told Us

The real test of a voice agent isn't a controlled demo. It's a real retailer on a real phone line who can end the call at any moment.

That's exactly where we tested the TeleOrder AI Agent.

One such retailer was Anjesh. Whenever his sales rep can't visit, he has to travel to the wholesale market himself to replenish stock. We had the TeleOrder AI Agent call him and place a live order over the phone.

We asked him the question that mattered most: if this agent calls you on behalf of a company, would you place the order?

His answer was clear. He told us that the TeleOrder AI Agent took the order like a human rep, and he couldn't tell the difference. He told us that the TeleOrder AI Agent will solve his stockout problems, and he would definitely give orders to it.

How the TeleOrder AI Agent Works

The TeleOrder AI Agent continuously monitors planned field visits. If an outlet is missed, it automatically calls the retailer and captures the order. It can also handle inbound calls from retailers who want to place an order directly. In both cases, orders are recorded instantly into your system of record without manual intervention.

Business Impact

  • Recover up to 100% of orders from unvisited outlets.
  • Increase outlet coverage without adding more field reps.

Configured for Your Sales Process

Every brand operates differently, and so does the TeleOrder AI Agent. You decide which retailer segments it should call, what conditions trigger a call, which languages it should speak, and how it should communicate with retailers. The agent adapts to your sales process while maintaining a consistent brand experience.

The TeleOrder AI Agent is part of BeatRoute's Goal-Driven AI platform, working alongside our other AI agents to help retail brands execute their sales goals at the territory level.

If you're an existing BeatRoute customer, connect with your Customer Success Manager to explore the TeleOrder AI Agent. If you're new to BeatRoute, contact us to schedule a free demo.


BeatRoute is the Goal-Driven AI Platform built for retail brands. Unlike traditional SFAs that give you just data or analytics, BeatRoute's Goal-Driven AI ensures your business strategy gets executed by your sales team and channel partners at the territory level. 200+ enterprise brands across 20+ countries run on BeatRoute, including category leaders in FMCG, AlcoBev, Building Materials, Pharmaceuticals, Agri-Inputs, and Consumer Durables.