Bigger baskets in every African outlet withthe Order AI Agent
A rep with four minutes at a busy counter takes the order the shopkeeper asks for. The Order AI Agent turns order management into recommendation: what that duka or kiosk will actually take next, without a longer visit.
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
The order gap
Smarter order recommendations for better sales
According to industry estimates, up to 30% of cross-sell and new SKU opportunities are lost because reps either don't know what to recommend at each outlet or don't consistently follow selling recommendations.
As a result, stores continue ordering the same products, new SKUs struggle to gain distribution, Must Sell products are missed, and schemes remain underutilized. The problem isn't a lack of selling opportunities, it's turning the right recommendation into consistent execution.
BeatRoute solves this by delivering outlet-specific AI recommendations directly to field reps and guiding them through every sales visit. The result is higher range sold, larger order values, stronger new SKU adoption, better Must Sell compliance, and fuller utilization of promotional schemes.
Capabilities
What an AI order management system has to do
Set the catalogue, prices and rules once, let the agent propose the order inside the visit, then measure what the recommendation actually earned.
Set up the order engine
Our order management system helps you bring the catalogue in once, price it per customer and channel, and encode the commercial rules every order has to respect.
Show reps the right products at the point of order
The full catalogue loads with SKUs, images, pack sizes and category hierarchies
Turn on only the AI capabilities your GTM needs
Readymade baskets, SKU recommendations and Must Sell prompts tune per channel or persona
Bill every customer at the price they were promised
Price lists resolve by customer type, channel or region and carry through to dispatch
Run schemes that vary by geography and segment
Trade schemes apply automatically in-bill during order taking rather than at settlement
Define what Must Sell and Focus Sell actually mean
SKU lists carry segment-wise targets the agent can hold reps and customers to
Stop invalid orders before they reach the warehouse
Selling units, minimum quantities, multiples and segment rules are enforced at capture
Put the recommendation inside the visit
Our Order AI Agent helps reps and B2B customers place a fuller, more accurate order in the moment, with schemes applied and fulfilment visible to everyone who needs it.
Capture orders from reps and customers on one engine
The Sales Team App and the B2B Customer App share the same rules and the same intelligence
Turn the order into a confirmation, not a recall test
The Order AI Agent proposes the ideal basket per outlet from profile, purchase history and sales trend
Get the scheme applied while the order is still open
Trade schemes and promos calculate in-bill so the correct net value is visible before submission
Let distributors plan stock without chasing status
Live order visibility reaches the fulfilling distributor as the order is placed
Keep order taking flexible without breaking the workflow
Orders can be drafted, revised or forwarded to the right fulfilment node
End the phone call about where the order is
One status view runs from placement through dispatch to delivery for every stakeholder
Measure what the recommendation earned
Our order management system helps you see the uplift the agent actually drove, where Must Sell compliance is slipping, and which schemes are worth running again.
Catch the declining SKU before the quarter shows it
BeatRoute Copilot reads order behaviour and flags drops, missed targets and emerging issues
Know what the agent is actually worth
Incremental revenue from the Order AI Agent is attributed by region, persona, SKU and period
Build the report without waiting for an analyst
Order, dispatch and delivery reports compose in a drag-and-drop Report Builder
Track order goals against target, not against last month
The KPI Scorecard carries value, mix, MSL and FSL at rep, territory and segment level
Find the coverage gap before it costs sell-out
Must Sell and Focus Sell compliance reads at outlet and segment level
Retire the scheme that never worked
Scheme uptake and ROI compare across SKUs and territories
We moved from pen and paper to full automation with BeatRoute in under three months. From order taking and merchandising to capturing customer feedback, everything is now streamlined. The insights are just a click away, and for us, BeatRoute has become the lifeblood of operations.
Why you should choose BeatRoute over an order-taking app
Resources
Relevant resources
AI order recommendations and basket growth, for African outlets.
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Read moreFrequently Asked Questions
What does the Order AI Agent do at the outlet?
It recommends the SKUs most likely to sell in that outlet. It flags must-sell gaps and the pack sizes that shop moves, before the rep leaves the counter.
Does the Order AI Agent work offline?
Yes. Recommendations are on the device, so a busy market with no signal still gets the same suggested basket.
How does it know what a small shop will take?
From that outlet's own history, outlets like it nearby, and the brand's must-sell list, rather than from a national average that fits nobody.
Does it push stock a shopkeeper cannot sell?
No, and that is the point. Recommending what will not move costs you the next order and the relationship, so recommendations are built on what that shop has sold before.
Can it reach outlets a rep cannot visit?
Yes. The TeleOrder AI Agent calls those outlets and captures the order, so coverage is not capped by road time.