SFA-DMS FOR ALCOBEV IN AFRICA
Your volume moves through licensed bars, taverns and off-licences, most served in cash, many off a van. BeatRoute executes all three.
On-Premise Sales
with bars, restaurants & hotels
Off-Premise Sales
with retail liquor outlets
Spot Selling
with in-store activations
Trusted by Mapple Distilleries in Ethiopia
Ready to deploy for the AlcoBev industry on day one.
Scalable, but slow, capex heavy, opex heavy.
Built for general trade. Not for state-wise regulation, licensed outlets and on-premise channels.
Win the channels that shape brand perception, structured workflows for bar visits, tastings, promoter audits and campaign tracking across hotels, restaurants and cafes.
Drive numeric distribution, in-store availability and merchandising compliance across retail liquor outlets, with outlet class-wise beat planning so teams visit the right outlets at the right frequency.
Run product-specific campaigns in targeted outlets and track sell-out volumes, while every shelf photo returns share of shelf, POSM deployment and planogram compliance in real time.
How AlcoBev brands improve shelf visibility→GET STARTED
We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
Sends every rep to the liquor stores, bars and hotels where they can make business impact.
Prepares a high impact meeting agenda for every single visit.
Recommends the right SKU at every outlet counter based on outlet potential.
Audits planogram compliance, share of shelf, POSM deployment and back-bar displays from a single photo.
Answers managers' questions about their territory in plain English.
Calls outlets and distributors to capture orders just like a human would.
Flexible team and distribution hierarchy by state and region.
Distinct KPIs and visit plans for on-premise vs off-premise teams.
Region-specific workflows for license checks, display rules and pricing audits.
Configurable incentive linked to your KPIs.
Toggle features as business needs change.
Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.
Vinay Singh, CEO, BeatRoute
SAP, Oracle or any ERP, plus custom Distributor Management Systems used in the liquor industry, so field teams see real-time pricing, stock and activation data.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.
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Read more→FAQ
Because on-premise, off-premise and spot selling run on one platform, with cash collection, van stock and outlet-level visibility built in rather than bolted on.
Yes. Load-out, on-the-spot invoicing, collections in cash or mobile money, and same-day reconciliation against van stock, all of it working with no network.
Yes. Bars, taverns and off-licences are profiled and segmented by potential. Covered at a frequency the route can actually sustain instead of a flat weekly plan.
Chillers, shelf position and POSM are audited from a photo, so activation spend is checked against what is actually standing in the outlet.
Yes. Distributor stock, primary orders, secondary sales and claim settlement run alongside the field app, so depletion is visible from depot to bar.