Sales Force Automation Software for Africa
Your volume moves through open markets, dukas, spazas and supermarkets, and what happens in each one is decided without you. Sales force automation software that stops at tracking cannot change that. BeatRoute makes sure every outlet gets the visit, the order and the shelf it was planned for
“It is well tailored towards helping the sales team make visits effective…”
“Love the AI-guided tasks … and how it adapts to every industry.”
“We didn't need long training sessions or complex setups.”
“The platform's flexibility allowed us to tailor it to our specific needs.”
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
The Problem Is What Happens After the Truck Leaves
Nearly 80% of brands see no lift in goal achievement after deploying sales force automation software. Stock reaches the dukas and spazas, and what sells there is decided without them, because:
Logs what the rep did instead of what the outlet needs next
Things done
08:40 · Duka visit logged
11:15 · Order captured
16:20 · Day closed
Next best action?
Can't stretch as your route to market grows
- Platform limit
Why 200+ brands, from Lagos to Nairobi, chose BeatRoute
Traditional SFA
VsBeatRoute SFA
GPS tracking of reps
Order capture
One flat retailer list
Clean universe: dukas, spazas, supermarkets
- A full day offline, syncs on reconnect
- Retailer ordering over WhatsApp
- Distributor claims settled with evidence
- Nigeria, Kenya, Ghana, South Africa on one platform
- Planogram compliance from one photo
- Zero-code
Track Goals
15 / 20
Visits
71%
Coverage
76%
Performance
12 / 18
Visits
64%
Coverage
69%
Performance
Schedule
Goals
Feed
Customers
History18 / 22
Visits
78%
Coverage
82%
Performance
01 · Plan
Plan your territory perfectly
Goal-Driven AI Agents build the beat plan and the route around how your market runs: traffic, market days, early closing
Route Optimization AI
Builds the shortest workable route across the territory, so a rep covers more outlets instead of losing the day to traffic
Mwangi Hardware Store
Sunrise Paints
Urban Homes Project
Okoro Contractors
Rift Valley AdhesivesMwangi Hardware StoreScheduling AI Agent
Lifts field productivity by sending reps where the business is at the right time
What our customers are saying: real results & testimonials
“BeatRoute has made our MIS systems far more robust. We now have deeper insights into SKU performance and market penetration, and we're resolving operational issues faster than ever.”
— Ajit Nair, Managing Director, AAVA Brands, Nigeria
18-20% uplift in field productivity and 25-30% growth in store-level sellouts, across 5,000+ reps
Head-to-head
BeatRoute vs a generic SFA tool in African trade
Criteria
BeatRoute
Generic SFA tool
BeatRoute
The full day works offline and syncs on reconnect
Generic SFA tool
Blocks the rep, or loses the visit
BeatRoute
Open markets, dukas, spazas, kiosks and supermarkets on one beat plan
Generic SFA tool
A flat list of named accounts, and a long tail nobody can work
BeatRoute
Asset-light: your distributors keep the trade, and get their claims settled with evidence
Generic SFA tool
Treats the distributor as a data-entry step
BeatRoute
Rep app, retailer self-ordering, WhatsApp, TeleOrder AI Agent
Generic SFA tool
One channel, so coverage is capped by road time
Master and partner data sync
Keep customers, products and pricing in step with your ERP, whether SAP, Oracle NetSuite or a local finance system
Credit limits enforced in the field
Every order is validated against finance before it is booked, so no distributor is over-extended
Custom automations via Matrix middleware
Automate approvals, claim settlements and notifications across your enterprise systems using real-time field data
More on field sales and distribution in Africa
Frequently Asked Questions
Does BeatRoute's SFA app work offline in low-network areas?
Yes. A rep can run a full day with no network. Visits, orders, stock counts, shelf photos and payment collection are captured on the device and sync automatically when connectivity returns.
Does BeatRoute work for general trade and modern trade?
Both, on one platform and one team. Open markets, dukas, spazas, kiosks and provision stores are profiled and segmented by potential. Supermarkets and key accounts run their own frequencies, planograms and terms.
Can retailers order on WhatsApp without a rep visit?
Yes. Alongside the rep app, retailers can order through the retailer app or over WhatsApp. The TeleOrder AI Agent calls the outlets a rep cannot reach that week.
Does BeatRoute include distributor management and van sales?
Yes, both ship on the same platform as the SFA app. The distributor management system gives distributors stock visibility, faster claim settlement and protected territories. van sales automation runs load-out, invoicing and settlement from the vehicle.
Where is our data hosted, and what about NDPR and POPIA?
BeatRoute is cloud-native on AWS with dedicated disaster recovery. It is AICPA SOC 2 Type II certified and holds ISO 27001:2022 and ISO 9001:2015, audited annually. The certificates and hosting detail a review team will ask for are in the Trust Center.