Sales Force Automation Software forAfrica
Your volume moves through open markets, dukas, spazas and supermarkets, and what happens in each one is decided without you. Sales force automation software that stops at tracking cannot change that. BeatRoute makes sure every outlet gets the visit, the order and the shelf it was planned for
“It is well tailored towards helping the sales team make visits effective…”
“Love the AI-guided tasks … and how it adapts to every industry.”
“We didn't need long training sessions or complex setups.”
“The platform's flexibility allowed us to tailor it to our specific needs.”
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
The Problem Is What Happens After the Truck Leaves
Nearly 80% of brands see no lift in goal achievement after deploying sales force automation software. Stock reaches the dukas and spazas, and what sells there is decided without them, because:
Logs what the rep did instead of what the outlet needs next
Things done
10:42 · Visit logged
11:15 · Check-in captured
11:58 · Order entered
Next best action?
Can't stretch as your route to market grows
- Platform limit
Why 200+ brands chose BeatRoute and you should too
Traditional SFA
VsBeatRoute SFA
GPS Tracking
Order Capture
Outlet Segmentation
Clean Outlet Universe + Market Optimization
- What agenda to drive
- Planogram compliance with just one click
- Call and automatically take orders
- Analyze territory
- Zero-code
- Functionally scalable
Track Goals
15 / 20
Visits
71%
Coverage
76%
Performance
12 / 18
Visits
64%
Coverage
69%
Performance
Schedule
Goals
Feed
Customers
History18 / 22
Visits
78%
Coverage
82%
Performance
01 · Plan
Plan your territory perfectly
Goal-Driven AI Agents plan every route and every visit to maximize territory coverage and field productivity
Route Optimization AI
Builds the shortest, most efficient routes based on territory data and business priorities, ensuring maximum territory coverage with less travel time
Mwangi Hardware Store
Sunrise Paints
Urban Homes Project
Okoro Contractors
Rift Valley AdhesivesMwangi Hardware StoreScheduling AI Agent
Lifts field productivity by sending reps where the business is at the right time
Capabilities
What sales force automation has to do
Plan the territory around the goal, make every visit move that goal, then close the gap while there is still a month left to close it in.
Plan the territory around the goal
Our SFA software helps you build a clean outlet universe, beat plans worth running, and targets each rep and manager can see themselves in.
Profile and segment customers
Profile and segment customers to focus your field sales execution on the right outlets for every territory
Create optimized beat plans
Build optimized beat plans that maximize coverage and align field reps with territory priorities
Route optimization for territory planning
Use built-in route optimization to cover more outlets with less travel and reduce time wasted between visits
Assign ad-hoc tasks to field sales reps
Assign ad-hoc tasks to field reps for last-minute priorities and ensure they get executed on the ground
Use Scheduling AI Agent to prioritize highest impact stores
Let the Scheduling AI Agent prioritize the highest-impact stores and the next best action for every rep
Set custom KPIs with individual and team targets
Set custom KPIs at individual and team levels so every rep knows exactly what success looks like
Make every visit move the goal
Our SFA app helps a rep arrive knowing what to sell at this outlet, capture the order, the shelf and the payment in one visit, and leave with the next action already set.
Mark attendance with geo-tagged time logs
Capture attendance with geo-tagged time logs to ensure reps start the day from the right location
Log field activity with GPS tracking
Track every visit and activity in real time with GPS so managers always know what's happening on the ground
Suggest ideal order baskets with Order AI Agent
Let the Order AI Agent suggest ideal order baskets at each outlet to lift average order value
Improve cross-sell and upsell with promotions
Drive cross-sell and upsell at every visit using contextual promotions and scheme recommendations
Take stock & process product returns
Take stock and process product returns in-app to keep outlet inventory and sales data clean and current
Use AI for visual merchandising
Use AI-powered image recognition to audit shelf share, planogram compliance, and brand visibility at every store
Close the gap while the month is still open
Our SFA software helps managers see where achievement is drifting from target, by rep, territory and outlet, and get told about it rather than going to look.
Empower managers with intuitive dashboards in the SFA
Give managers intuitive, role-based dashboards inside the SFA to monitor execution at a glance
Track real-time performance with KPI Scorecard
Use the KPI Scorecard to track real-time performance against individual and team targets
Measure sales uplift from every AI-driven action
Quantify the sales uplift generated by every AI-driven suggestion so you can scale what works
Send real-time deviation alerts to territory managers
Push real-time deviation alerts to territory managers the moment field execution slips off plan
Build custom dashboards with Insights AI Agent
Spin up custom dashboards on demand using the Insights AI Agent, no analyst ticket required
Use Copilot to analyze data via chat interface
Ask BeatRoute Copilot business questions in plain language and get answers, charts, and next steps in seconds
18-20% uplift in field productivity and 25-30% growth in store-level sellouts, across 5,000+ reps
BeatRoute has made our MIS systems far more robust. We now have deeper insights into SKU performance and market penetration, and we're resolving operational issues faster than ever.
Head-to-head
BeatRoute vs a generic SFA tool in African trade
Master & partner data sync
Keep customers, products, and pricing in step via data lake, ERP, or direct integration, your choice
Real-time credit checks & API validations
Every field order is validated against your finance, ERP, or SAP system before it is booked
Custom automations via Matrix middleware
Automate approvals, notifications, and custom workflows across your enterprise systems using real-time field data
More on field sales and distribution in Africa
Frequently Asked Questions
Does BeatRoute's SFA app work offline in low-network areas?
Yes. A rep can run a full day with no network. Visits, orders, stock counts, shelf photos and payment collection are captured on the device and sync automatically when connectivity returns.
Does BeatRoute work for general trade and modern trade?
Both, on one platform and one team. Open markets, dukas, spazas, kiosks and provision stores are profiled and segmented by potential. Supermarkets and key accounts run their own frequencies, planograms and terms.
Can retailers order on WhatsApp without a rep visit?
Yes. Alongside the rep app, retailers can order through the retailer app or over WhatsApp. The TeleOrder AI Agent calls the outlets a rep cannot reach that week.
Does BeatRoute include distributor management and van sales?
Yes, both ship on the same platform as the SFA app. The distributor management system gives distributors stock visibility, faster claim settlement and protected territories. van sales automation runs load-out, invoicing and settlement from the vehicle.
Where is our data hosted, and what about NDPR and POPIA?
BeatRoute is cloud-native on AWS with dedicated disaster recovery. It is AICPA SOC 2 Type II certified and holds ISO 27001:2022 and ISO 9001:2015, audited annually. The certificates and hosting detail a review team will ask for are in the Trust Center.