SFA-DMS FOR AUTO-ANCILLARY IN AFRICA
The part is bought at a counter and fitted by a mechanic who chose the brand. BeatRoute runs all three: retail execution, mechanic-led demand, and distributor enablement.
Retail Execution
with Spare-Parts Retailers & Dealers
Demand Generation
from Mechanics & Workshops
Distributor Enablement
with Secondary Sales Visibility
Trusted by auto-ancillary brands worldwide
Ready to deploy for the auto aftermarket on day one.
Scalable, but slow, capex heavy, opex heavy.
Built for fixed retail beats. No workflow for the mechanic.
A separate silo, enrollment, visit and scheme data never meet.
BeatRoute gave us exact visibility of which outlets are visited, when, and what happens during those visits. It aligned our ground team with senior management's philosophy, with exceptional help desk support and flexibility.
Rajat Jain
AGM – IT Applications, Valvoline Cummins
Get more volume out of every spare-parts counter, stronger coverage, AI order recommendations that push range at each retailer, and live account statements that keep stock moving instead of stuck.
Win the mechanics and workshops who decide which brand goes on the vehicle, loyalty enrolment, points and scheme communication inside the same visit your rep already makes.
How mechanic loyalty programs work on BeatRoute→
Run primary and secondary sales on one data layer, even when distributors carry competing brands, so secondary sell-out by SKU becomes a live operational signal, not a monthly reconciliation.
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We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
Sends every rep to the distributors, retailers and workshops where they can make business impact.
Prepares a high impact meeting agenda for every single visit.
Recommends the right SKU at every spare-parts counter based on outlet potential.
Audits planogram compliance, share of shelf and full VM audit from a single photo.
Answers managers' questions about their territory in plain English.
Calls retailers and distributors to capture orders just like a human would.
“Valvoline's customer connect from the overall distribution that we had was ranging between 25–30%. With BeatRoute, that value has now gone to consistent 70%+.”
— Hari Prakash, Vice President – Retail Sales, Valvoline Cummins
Category-based sales teams without system friction.
Flexible team and distribution hierarchy by regions.
Distinct visit forms and KPIs for distributor, workshop and retail visits.
Configurable incentive linked to your KPIs.
Toggle features as business needs change.
Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.
Vinay Singh, CEO, BeatRoute
SAP, Oracle or any ERP, plus your data lake, finance, HRMS and ticketing systems.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.
TL;DR Mechanics decide which spare parts get used in the automotive aftermarket. Most loyalty programs fail because they run on paper, WhatsApp, [ ]
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At a Glance Industry Auto, Tires Lube Oil Region India Primary Goal Improve field sales productivity and retailer engagement Key Challenges [ ]
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Featuring: Manas Bisht, VP at XoxodayHost: Nikhil Chaudhary, VP Marketing at BeatRoute Less than 60 percent of enrolled channel partners actively use…
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Because the counter and the workshop are one motion here. Retail execution at the parts counter, mechanic loyalty and distributor stock run on one platform instead of three disconnected programmes. BeatRoute serves brands across African markets including AAVA Brands and Dangote Cement.
Mechanics are enrolled and their pull is attributed to the counter that served them, with rewards settled against verified purchases rather than claimed ones. The budget reaches the person who moved the part.
Yes. Counters are profiled and segmented by potential and range, then covered at a frequency the route can sustain. It is how you work a market of hundreds of stalls without a flat weekly plan.
Yes. Visits, orders, stock checks and photos are captured on the device and sync when the network returns.
Yes. Distributor stock, primary orders, secondary sales and claim settlement run alongside the field app, so both sides see the same numbers.