Van Sales Software for Retail Brands in Kenya and Nigeria
Van sales software, also called a van sales system, is a mobile app for selling stock off a vehicle. The rep loads the van and sells at the kiosk, duka or market stall, with the Order AI Agent suggesting the SKUs each outlet will take. The invoice prints on the spot, cash or mobile money is recorded against it, and stock and cash close in the app at day end.
Sells and invoices with no network
Cash and mobile money matched to every invoice
The right SKUs suggested at each outlet
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
The van reaches shops a scheduled drop never will
In Nigeria and Kenya, much of the volume moves through open-market stalls, kiosks and dukas that buy a few cartons at a time. Van sales on a fixed beat is often the only way onto those shelves.
Van sales automation puts that whole day on the rep's phone, so the questions a sales manager asks every evening have answers:
- Why did half the load come back? The day-end close shows it by line.
- Which kiosks took the focus SKUs? Every invoice lists them.
- Cash and mobile money on the van now? Each payment sits on its invoice.
- No signal at the market? The rep sells on and syncs later.
Each answer comes from the van's own records, not from a phone call to the driver.
Van sales software, from load-out to cash-up
At the counter
Van sales software that works with or without a network.
Offline invoicing
Invoices print at the outlet with no signal and sync once the van is back in range
Payments against invoices
Cash, mobile money or cheque, matched to each invoice
SKU suggestions per outlet
Route planning sets the beat plan, and the Order AI Agent ranks the SKUs each outlet will take
Low-stock alerts on the road
An alert fires when a van line drops below its norm
Before the van leaves
What goes out in the van sales app, at what price.
Load-out in the app
Reps request stock for the day's beat plan, capped by load and credit limits
Beats you can check
GPS shows whether each van ran its geo-tagged beat plan
Outlet prices and schemes
Each outlet's pricing, schemes and bundles apply on the invoice
ERP and DMS sync
Stock and prices come from your ERP or DMS before the trip
After the trip
Where the money went, in your van sales software.
Day-end reconciliation
Van stock updates with each sale and return, so the day closes against the load
Routes compared on sales
Dashboards by rep, route or region, not one field number
Returns by SKU
Returns are analysed by SKU, quantity and value
Copilot on execution gaps
BeatRoute Copilot flags execution gaps without being asked
AAVA Brands grew store-level sellouts 25–30% on the BeatRoute platform, running SFA and DMS for its sales reps and distributors in Nigeria.
For us, the platform's configurability and smooth ERP integration have been key to scaling fast. BeatRoute has truly proven itself as a future-proof, game-changing solution.
Van sales or pre-sell: which outlets get the van?
Supermarkets, wholesalers and stockists plan their orders and can wait a day, so pre-sell with distributor delivery suits them. A kiosk or market stall buys on the spot, and there the van wins on every count. BeatRoute runs both on one outlet list, so you choose outlet by outlet.
Relevant resources
Van sales, direct store delivery and route to market in Africa.
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Frequently Asked Questions
Can our distributors' van salesmen use it?
Yes. Where a distributor runs the vans, its salesmen work in the same van sales app as your own reps. You see the load, invoices and collections from every van. The distributor's stock and billing sit in BeatRoute's distributor management system on the same platform.
Is van sales the same as direct store delivery (DSD)?
Van sales is one kind of direct store delivery, where the brand or its distributor supplies the outlet directly rather than through a wholesaler. In van sales the stock rides on the vehicle and is sold on the spot.
Can I see distributor and shop stock, not just van stock?
Yes. Distributor stock updates as goods are received and billed out. Shop stock is recorded by the rep during the visit, so you see what is on the shelf before the next load goes out.
How soon can our vans go live?
Most teams go live on BeatRoute in 21 days, including the ERP or DMS connection for stock and prices.
How much does van sales software cost? Is there a free trial?
BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial.