Van Sales Softwarefor African Brands
The van is how you reach the shops a scheduled drop will never justify. BeatRoute makes every route sell its full load. The right SKUs at each stop, invoices raised on the spot, stock and cash reconciled before the van is back.
Built for van-based retail sales and distribution
Designed for offline, low and no-connectivity environments
Quick invoicing, secure collections, and real-time reconciliation
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
The missing 20%
Every van route should come back empty
Our primary research shows a consistent gap in van sales. Vans are on the road every day, and brands still realize only about 80% of the revenue those routes could carry.
Here the leak has an address. Fuel and road time make an unplanned route expensive before it sells anything, the load is picked blind. Invoicing waits for a signal that may not come until evening.
As a result, a significant portion of sales potential is lost, even though the field force remains active throughout the day.
BeatRoute closes it by moving van sales past activity tracking: routes aligned to demand, the right SKUs prioritized per outlet. Invoicing, stock and collection running on the device with or without a network.
- The van ran the full route. Why did the revenue come back short?
- Which SKUs should have gone out on this load, and did they?
- How much cash is on this van right now, and against which invoices?
- What happens to all of this when the outlet has no signal?
Activity tracking answers none of those, because in every one of them the van was moving.
Capabilities
What van sales software has to do
Load the van against demand, let the rep sell, invoice and collect at the counter with no signal, then find out which routes are leaving revenue behind.
Load the van against demand
Our van sales software helps you decide what goes out on each trip, at which price and on whose credit, so the load matches the route rather than the last one.
Know the outlet before the van pulls up
Stores are onboarded with profiling and verification rather than added as a name
Stop sending out stock the route cannot sell
Load limits and credit limits are set per stock issue
Give the van a route someone can be held to
Beat plans are geo-tagged, so adherence is a fact rather than a claim
Let the outlet choose when it wants delivery
Reps schedule the delivery date against the issued order
Measure the trip on more than distance covered
KPIs are defined for orders, sales value and coverage
Get the van loaded without a paper indent
Reps request and issue stock in the app, repeat the last issue, or issue against a supply order
Sell, invoice and collect at the counter
Our van sales app helps the rep close the whole transaction at the outlet, with no signal and no paperwork to key in later, and keeps van stock and cash correct as it happens.
Know the route was actually run
Visits and route adherence are tracked by GPS against the beat plan
Close the delivery at the counter
Stock is collected and delivery marked against the customer on the spot
Invoice in the outlet with no signal in it
Invoicing runs fully offline and syncs when the van is back in range
End the day with stock and cash already agreeing
Payment and stock reconciliation run through the app rather than at the depot
Take the money in whatever form the outlet has it
Cash, digital payment and cheque all link to their invoice, including partial and pending amounts
Keep van inventory true as the day goes
Stock auto-updates after every sale and return, and unusable product is written off in the app
Find the routes leaving revenue behind
Our van sales software helps you compare routes and reps on what they realised rather than what they covered, and see where the schemes and the must-sell list actually landed.
Compare routes on what they realised
Dashboards read by rep, route or region rather than as one field number
Build the view your category team asks for
Custom dashboards run at brand, SKU or channel level
Find out what the returns are really costing
Customer returns analyse by SKU, quantity and value
Know whether the must-sell list reached the counter
MSL and FSL compliance measure per outlet and per route
Get told where execution is breaking down
BeatRoute Copilot surfaces execution gaps and trends rather than waiting to be queried
Retire the scheme that never moved volume
Scheme and promotional performance analyse across routes and SKUs
We needed tools that would help our salespeople cover more stores efficiently. With BeatRoute's routing and SFA solutions, we managed to triple our coverage in three years. The tools are robust, even in remote areas with poor connectivity. It's been a great experience working with the BeatRoute team.
Why you should choose BeatRoute over van activity tracking
Resources
Relevant resources
Van sales, direct store delivery and route economics, for teams selling off the vehicle.
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Read moreFrequently Asked Questions
Does the van sales app work offline?
Fully. Reps invoice, collect and update stock with no network, and everything syncs when signal returns. This is the normal case on an upcountry route, not an edge case.
Can reps collect payments in cash or mobile money?
Yes. The app records collections in cash, mobile money or cheque, and links every payment to its invoice. The day's cash is reconciled against what actually left the van.
How does the van sales app track stock?
Load-out is recorded against limits, every sale and return updates van inventory, and closing stock is matched to the ERP or DMS. Gaps surface the same day.
Does van sales work alongside pre-sales and distributor delivery?
Yes. Van sales, pre-sales and distributor-served outlets run on one platform and one outlet universe, which is how a territory is covered.
Can it connect with our ERP or DMS?
Yes. BeatRoute integrates with major ERPs and DMS platforms through plug-and-play connectors or custom APIs.