Van Sales Software for African Brands
The van is how you reach the shops a scheduled drop will never justify. BeatRoute makes every route sell its full load. The right SKUs at each stop, invoices raised on the spot, stock and cash reconciled before the van is back.
Built for van-based sales into general and modern trade
Designed for offline, low and no-connectivity environments
Fast invoicing, safe collections, same-day reconciliation
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
Every van route should come back empty
Our primary research shows a consistent gap in van sales. Vans are on the road every day, and brands still realize only about 80% of the revenue those routes could carry.
Here the leak has an address. Fuel and road time make an unplanned route expensive before it sells anything, the load is picked blind. Invoicing waits for a signal that may not come until evening.
As a result, a significant portion of sales potential is lost, even though the field force remains active throughout the day.
BeatRoute closes it by moving van sales past activity tracking: routes aligned to demand, the right SKUs prioritized per outlet. Invoicing, stock and collection running on the device with or without a network.
Plan
Onboard stores with profiling and verification
Set load limit and credit limit for each stock issue
Create geo-tagged beat plans
Allow users to schedule delivery date of issued order
Define KPIs for orders, sales value, and coverage
Enable sales rep to request and issue stock
Execute
Track visits and route adherence via GPS
Collect stock and mark delivery to customer
Enable offline invoicing instantly at the outlet
Manage payment and stock reconciliation
Collect payments in cash, mobile money, or cheque
Track partial and pending payment for collection
Measure
Monitor dashboards by rep, route, or region
Create custom dashboards for brand, SKUs, or channel-level insights
Analyze customer returns by SKU, quantity, and value
Measure MSL/FSL compliance easily
Uncover execution gaps and trends via Copilot
Analyze schemes and promotional performance
What our customers are saying: real results & testimonials
“We needed tools that would help our salespeople cover more stores efficiently. With BeatRoute's routing and SFA solutions, we managed to triple our coverage in three years. The tools are robust, even in remote areas with poor connectivity. It's been a great experience working with the BeatRoute team.”
— Sutrisna Tan, GT Sales Director, Perfetti Van Melle Indonesia
Resources
Relevant resources
Van sales, direct store delivery and route economics, for teams selling off the vehicle.
How Perfetti India Optimized Route-to-Market and Delivery Operations with BeatRoute
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Read moreFrequently Asked Questions
Does the van sales app work offline?
Fully. Reps invoice, collect and update stock with no network, and everything syncs when signal returns. This is the normal case on an upcountry route, not an edge case.
Can reps collect payments in cash or mobile money?
Yes. The app records collections in cash, mobile money or cheque, and links every payment to its invoice. The day's cash is reconciled against what actually left the van.
How does the van sales app track stock?
Load-out is recorded against limits, every sale and return updates van inventory, and closing stock is matched to the ERP or DMS. Gaps surface the same day.
Does van sales work alongside pre-sales and distributor delivery?
Yes. Van sales, pre-sales and distributor-served outlets run on one platform and one outlet universe, which is how a territory is covered.
Can it connect with our ERP or DMS?
Yes. BeatRoute integrates with major ERPs and DMS platforms through plug-and-play connectors or custom APIs.