Order BookingProductive Visits
+35%
The crop care brand used BeatRoute's SFA app for its sales officers and increased productive visits per rep by 35% from 2025 to 2026
The SFA-DMS Platformfor Agri Brands in Africa
Agri input brands grow when crop advisors, sales officers and field marketing work as one, from agrodealer to farmer. BeatRoute is the only enterprise-grade SFA built for all three, with AI that guides every visit, demo, order and campaign toward your sales goals.
Trusted across seeds, crop protection, fertilizer, and animal feed
100,000+
field users
20+
countries
4.3
rated on G2 & Capterra
Join Agri Brands Achieving Their Goals With BeatRoute
Crop care brand
A leading crop care brand runs its crop advisors and sales officers together on BeatRoute.
Order Value
+40%
Territories where they did regular spot demos and farmer meetings on BeatRoute grew order value 40% in one season, against 10% for the rest
Cancelled Orders
−45%
With real-time BeatRoute and SAP integration, every order was checked against stock before booking, reducing cancellations
Animal feed brand
A leading animal feed brand runs its sales officers on BeatRoute to drive primary business growth.
Orders per Distributor
+16%
By giving sales officers a full view of secondary demand and territory insights on BeatRoute, they grew orders per distributor by 16% in one year
Sales per Distributor
+25%
By driving demand generation, placement and liquidation for each territory together on BeatRoute, they grew sales per distributor by 25%
Start an instant demo of agri‑inputs specific features with just your email address
We know the agri business doesn't function like FMCG, and that no general platform will ever model it properly. So we built BeatRoute for how agri brands actually work. We built it to change as fast as your processes do.
Vinay Singh
CEO, BeatRoute
More on agri inputs in African seasons
Recent upgrade
Article
Introducing Rolling Sales Forecasting
The season keeps moving, so the forecast should too. Rolling Sales Forecasting brings Forecast and Actual Sales into one continuously updated view,…
Read more→
Guide
Why Agri-Input Brands Keep Losing Revenue Every Season
TL;DR Agri-input brands lose up to 30% of seasonal revenue because placement, demand generation, and liquidation run in disconnected systems.…
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Guide
Route to Market Strategy for Agri-Inputs: Placement, Demand, and Liquidation
TL;DR This guide is for agri-input brand leaders responsible for route to market strategy. It covers the three interlocked pillars (placement at [ ]
Read more→Frequently Asked Questions
Why is BeatRoute the best SFA-DMS software for agri inputs?
Because it is built around a season rather than a quarter. Placement, farmer demand generation and liquidation move as one motion, triggered by stock ageing and sell-through. BeatRoute runs field and distributor execution for brands across African markets, including AAVA Brands and Dangote Cement.
Does it work for sales through agrodealers and stockists?
Yes. Agrodealers, stockists and wholesalers are profiled by crop belt and potential, given their own ordering and claim workflows. Served by whichever distributor covers that area.
Can it handle a season that starts late?
Yes. Forecasts roll with the field rather than freezing at the start. A two-week delay in the rains shows up as a shifted curve you can still act on, not a miss discovered at season close.
Does the field app work offline in rural areas?
Yes. Visits, orders, stock counts and farmer meeting records are captured on the device and sync when signal returns. It is the normal case in the belts where the season is won.
How does it help clear stock before the window closes?
Stock ageing and slow sell-through trigger liquidation workflows automatically, insert the right outlets into the beat plan. Track scheme uptake by location so the clearance is evidenced.